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National Geographic Talks Tequila

The Education of a Tequila Drinker As we explore some educational topics in tequila for those new to the spirit, we find this National Geographic video an interesting overview of tequila production even though it is fairly general and obviously slanted toward Jose Cuervo. What National Geographic Doesn’t Say And now for the educational portion: […]

Tequila: The Eyes Have It!

Whispering Eye Tequila When we received these samples of Whispering Eye, the first thing I wanted to do was photograph them!  They clearly put a great deal of time and effort into their bottle design and I felt it was important to recognize that.  This is the sort of bottle that attracts the eye no […]

Change is at Hand for the Tequila Market, Part II

  Part II of II Written by Chris Zarus of TequilaRack The Economic Fall of the Medium Sized Producer As the dooms day clock ticks down, all but the biggest distilleries, short on cash and heavy in liquid inventory, will soon be courting anyone with a US dollar. But that market is rather small, and […]

It’s The End of the Tequila World As We Know It

Originally written by Chris Zarus for TequilaRack. The Economic Fall of the Medium Sized Producer As the dooms day clock ticks down, all but the biggest distilleries, short on cash and heavy in liquid inventory, will soon be courting anyone with a US dollar. But that market is rather small, and unless the CRT (Consejo […]

What’s a NOM?

  Get the latest GNOME list here at Tequila Aficionado. Not sure what you’re looking for or why you should read it? We’ll explain the mysteries of the gnome list and why you should understand it in the next Education of a Tequila Drinker.   The Norma Oficial Mexicana (Official Mexican Standard), abbreviated NOM, is […]

About

About Us: Tequila Aficionado Magazine Tequila Aficionado Magazine began as a direct-to-consumer online magazine in 1999 and run single-handedly by founder, Alexander “Alex” Perez.  The online magazine went through several incarnations and design changes over the years but what remained the same was Alex’s passion for Mexican spirits: Tequila, Mezcal and Sotol. In 2000, Alex […]

The Mega Marketing of a Brand Part II – Jose Cuervo Is A Friend of Mine

Originally published on TequilaAficionado.com Dec 3, 2006     In a relationship that the Animal Planet calls symbiotic–like the small fish feeding on scraps from a shark’s jaws, or birds picking the bugs off a hippo’s butt–Cuervo has benefited nicely over the years by partnering with major restaurant chains all over the US. They have […]

Mezcalaria, The Cult of Mezcal: Book Review by Alvin Starkman

Mezcalaria,The Cult of Mezcal:  Book Review By Alvin Starkman, M.A., J.D. Mezcalaria, Cultura del Mezcal, The Cult of Mezcal (Farolito ediciones, 2012) is the third edition, first bilingual (English-Spanish), of the seminal 2000 publication by author Ulises Torrentera.  The book is highly opinionated on the one hand, yet on the other contains a wealth of […]

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