Patron Survey Finds ‘Regifting’ is Widespread

New Holiday Campaign for Patron Tequila Seeks to ‘Eliminate Regifting’ LAS VEGAS Nov. 16, 2009 /PRNewswire/ — A recent survey commissioned by The Patron Spirits Company, importers and marketers of ultra-premium Patron tequila, has found that 68 percent of people claim they’ve regifted, or considered regifting, a holiday present.Regifting is defined as the act of … Read morePatron Survey Finds ‘Regifting’ is Widespread

The Roca Patron Road Show

  Roca Patron Hits The Road All across the country, in carefully selected cities where the beautiful people roam like Los Angeles, New York, Chicago, Miami, and San Francisco, the Patrón PR machine (which spent a reported $34.1 million in measured media in 2013), is rolling out its new Roca Patrón line of tequilas. Here in … Read moreThe Roca Patron Road Show

Happy Mother’s Day from Patron

Mother’s Day Cocktails from Patron Mother’s Little Helper Patrón XO Cafe Dark Cocoa 1.5 oz. Patrón XO Cafe 1.5 oz. Espresso 1 oz.   Shake all ingredients with ice and strain into a cocktail glass.   Mom’s Sweet Dream Patrón XO Cafe Dark Cocoa 2 oz. Ultimat Vodka 0.75 oz. Caramel Syrup 1 oz. Caramel … Read moreHappy Mother’s Day from Patron

The Patron Way Wins Gold in the 2013 Brands of Promise

The Patron Way may have been the only book we reviewed at Tequila Aficionado last year, but it was worthy of nomination in the Tequila Aficionado 2013 Brands of Promise awards and definitely worthy of a gold medal.  As I mentioned in my original review, “The Patron Way is the tragic story of a thirteen-year … Read moreThe Patron Way Wins Gold in the 2013 Brands of Promise

Tequila Week in Review: Avion, China, Camarena, Mezcal, Hacienda del Sol and Patron

In case you missed some of our articles over the past week, we’ve linked them here for you: Sipping off the Cuff: Avion Tequila It was Throwback Tuesday and we released this never before heard podcast from the tequila Aficionado vault. China Opens Its Bars to Mexican Tequila – What Does This Mean For The … Read moreTequila Week in Review: Avion, China, Camarena, Mezcal, Hacienda del Sol and Patron

Review of Ilana Edelstein’s The Patron Way by Lisa Pietsch

Business Narrative, Marketing Manual, or Romance? Described as a “deeply personal business narrative,” the story centers around the development from the ground up of Patrón tequila, a “brand that single-handedly changed the face of the liquor industry,” by its co-founder, Martin Crowley, and as told by his then young and lively life partner, Ilana Edelstein. … Read moreReview of Ilana Edelstein’s The Patron Way by Lisa Pietsch

Patron Killing

Charlie Mashni of Depot Nuevo in Chicago discusses his technique for Patron Killing. Never miss and article or review again – Subscribe now! * indicates required Email Address * Email Format html text View previous newsletters. Get updated Nom lists, special course offerings, news and reviews. Just enter your best email below: .

Adulteration and Bastardization of Traditional Mezcal in Oaxaca

Buying Mezcal From Oaxaca: Exercise Due Diligence & Beware of Misrepresentation By Alvin Starkman, M.A., J.D. If you like it, and you think it’s decent value, then buy it. This is not a treatise on being critical of market changes in the promotion and sale of what at face value may appear to be traditionally made … Read moreAdulteration and Bastardization of Traditional Mezcal in Oaxaca

The Agave Panic of 2018: Bloodshed on the Streets of Tequila

Bloodshed On Jan. 22, 2018, a particularly savvy tequila brand owner announced in a private message to this office: “Agave prices out of control.  $22/kilo.  Industry getting destroyed!” Coincidentally, earlier that same day, another brand owner/ambassador admitted to us that the current cost had blown up to $24/kilo. That savvy brand owner then added to … Read moreThe Agave Panic of 2018: Bloodshed on the Streets of Tequila

Margaritas in Ireland

[Editor’s Note:  On this day after 2018’s International Margarita Day festivities, Tequila Jockey, Jim Johnston, shares his fond recollections of margarita making inside Ireland’s renowned Dick Mack’s Pub & Brewhouse, while visiting relatives in 2017.] No Country for Cocktails Ireland is not a cocktail country. Don’t get me wrong, I had several well made drinks … Read moreMargaritas in Ireland