Patron Survey Finds ‘Regifting’ is Widespread

New Holiday Campaign for Patron Tequila Seeks to ‘Eliminate Regifting’ LAS VEGAS Nov. 16, 2009 /PRNewswire/ — A recent survey commissioned by The Patron Spirits Company, importers and marketers of ultra-premium Patron tequila, has found that 68 percent of people claim they’ve regifted, or considered regifting, a holiday present.Regifting is defined as the act of … Read more Patron Survey Finds ‘Regifting’ is Widespread

The Roca Patron Road Show

  Roca Patron Hits The Road All across the country, in carefully selected cities where the beautiful people roam like Los Angeles, New York, Chicago, Miami, and San Francisco, the Patrón PR machine (which spent a reported $34.1 million in measured media in 2013), is rolling out its new Roca Patrón line of tequilas. Here in … Read more The Roca Patron Road Show

Happy Mother’s Day from Patron

Mother’s Day Cocktails from Patron Mother’s Little Helper Patrón XO Cafe Dark Cocoa 1.5 oz. Patrón XO Cafe 1.5 oz. Espresso 1 oz.   Shake all ingredients with ice and strain into a cocktail glass.   Mom’s Sweet Dream Patrón XO Cafe Dark Cocoa 2 oz. Ultimat Vodka 0.75 oz. Caramel Syrup 1 oz. Caramel … Read more Happy Mother’s Day from Patron

The Patron Way Wins Gold in the 2013 Brands of Promise

The Patron Way may have been the only book we reviewed at Tequila Aficionado last year, but it was worthy of nomination in the Tequila Aficionado 2013 Brands of Promise awards and definitely worthy of a gold medal.  As I mentioned in my original review, “The Patron Way is the tragic story of a thirteen-year … Read more The Patron Way Wins Gold in the 2013 Brands of Promise

Tequila Week in Review: Avion, China, Camarena, Mezcal, Hacienda del Sol and Patron

In case you missed some of our articles over the past week, we’ve linked them here for you: Sipping off the Cuff: Avion Tequila It was Throwback Tuesday and we released this never before heard podcast from the tequila Aficionado vault. China Opens Its Bars to Mexican Tequila – What Does This Mean For The … Read more Tequila Week in Review: Avion, China, Camarena, Mezcal, Hacienda del Sol and Patron

Review of Ilana Edelstein’s The Patron Way by Lisa Pietsch

Business Narrative, Marketing Manual, or Romance? Described as a “deeply personal business narrative,” the story centers around the development from the ground up of Patrón tequila, a “brand that single-handedly changed the face of the liquor industry,” by its co-founder, Martin Crowley, and as told by his then young and lively life partner, Ilana Edelstein. … Read more Review of Ilana Edelstein’s The Patron Way by Lisa Pietsch

Patron Killing

Charlie Mashni of Depot Nuevo in Chicago discusses his technique for Patron Killing. Never miss and article or review again – Subscribe now! * indicates required Email Address * Email Format html text View previous newsletters. Subscribe to Tequila Aficionado Magazine Profiles in Agave Spirits Volume 4Tequila Aficionado Magazine: February 2020Tequila Aficionado Magazine, January 2020Profiles … Read more Patron Killing

Making the Most of User Generated Content

Consumers talk.  Brands need to listen. The first place someone will share a bad experience is on social media.  Like that time I tried Patron XO Café and even Dunkin Donuts’ coffee couldn’t make it palatable – oh, I shared. But by the same token, the first place we share a good experience is on … Read more Making the Most of User Generated Content

Why the Tequila Industry is Going Strong and 5 Myths that Will Kill Your Brand

Tequila sales have doubled in the United States in the past decade.  It’s an over $2.3 billion business just in the U.S. alone.  With news of the current agave shortage, you can guess there will always be a market for your tequila or agave spirit, and with millennials clamoring for craft spirits, you may just … Read more Why the Tequila Industry is Going Strong and 5 Myths that Will Kill Your Brand

The #1 Way to Attract Millennials to Your Agave Spirit Brand

Hold on to your seat because your world is about to get rocked with the biggest game-changing piece of information you need to know about getting millennials to buy your agave spirit brand. Ready? STORY. That’s it.  Story is the game changer. Don’t believe me?​ While you’re busy selling babes, boobs, beaches, and beards, the … Read more The #1 Way to Attract Millennials to Your Agave Spirit Brand