Sauza–Expect Fake, er, Fresh

Originally Published May 20, 2009 by M.A. “Mike” Morales on Cocktailmatch Sauza–Expect Fake, er, Fresh So I’m leafing through my June 2008 issue of New Mexico Beverage Analyst (based in Denver!), and I see this ad campaign for Sauza’s revamped mixto: “Step into the refreshing and appetizing world of Sauza Gold and Blanco–a world where … Read more Sauza–Expect Fake, er, Fresh

Jessica’s Journey – Epic Marketing or Sauza History Lesson?

Epic Marketing or Sauza History Lesson? You Be the Judge Part 3 in Jessica’s Epic Journey By Jessica Arent, Tequila Aficionado Contributor My second day in Mexico was focused on the product and team brainstorming for a market launch. Believe me when I say Mel Gibson’s character in “What Women Want” wasn’t so far off … Read more Jessica’s Journey – Epic Marketing or Sauza History Lesson?

Sauza’s Latest: Make it with a Cowboy Should Make You Laugh

Sauza Does it Again If you haven’t read my commentary on the Sauza marketing campaigns, you can catch up here. Safe to say, I’m not a big fan of the dumb tequila commercial.  After watching all of the Sauza commercials, I’ve come to the conclusion that Sauza really wants to make us laugh with these … Read more Sauza’s Latest: Make it with a Cowboy Should Make You Laugh

Sauza Rescues Women by Dumbing Down and Giving Them Lousy Tequila

Originally posted on April 20, 2013 at www.LisaPietsch.com I am offended, and with good reason. All week, Beam Global has been talking down to me as though I’m 18 and haven’t a brain in my pretty little head.  Well, I’ve had it! “We’ve taken America’s #1 cocktail and made it even more refreshing by adding … Read more Sauza Rescues Women by Dumbing Down and Giving Them Lousy Tequila

Quo Vadis Tequila? The Art of Keeping the Proven and Creating the New

A guest interview with Alejandro Cuevas Romo of Excelencia Tequilera de Jalisco and Tequila Huizache Tequila stands between two fronts: There is the clichéd rejection of a commercialized product at the expense of quality and then the traditional admiration of a passionate masterpiece that can no longer meet the demand of the world markets in … Read more Quo Vadis Tequila? The Art of Keeping the Proven and Creating the New

The Agave Panic of 2018: Bloodshed on the Streets of Tequila

Bloodshed On Jan. 22, 2018, a particularly savvy tequila brand owner announced in a private message to this office: “Agave prices out of control.  $22/kilo.  Industry getting destroyed!” Coincidentally, earlier that same day, another brand owner/ambassador admitted to us that the current cost had blown up to $24/kilo. That savvy brand owner then added to … Read more The Agave Panic of 2018: Bloodshed on the Streets of Tequila

Tequila vs Mezcal: The Director’s Cut

Skepticism and Terror In early June 2017, I was interviewed via email by VinePair’s conscientious staff writer, Nickolaus Hines, on whether I thought that mezcal could “…Grow its way to the Mainstream Without Losing its Roots.” Skepticism usually sets in whenever we’re approached for quotes by writers attempting to compose complex articles about the plight … Read more Tequila vs Mezcal: The Director’s Cut

How to Infuse Your Tequila Con Ganas

How to Infuse Your Tequila Con Ganas Click To Tweet The Bing Crosby Effect Influencer Marketing is a hot social media buzz phrase that can be directly attributed to Bing Crosby. From the moment the famed crooner, and fellow entertainer and business partner, Phil Harris, imported Herradura, the first 100% agave tequila into the US, … Read more How to Infuse Your Tequila Con Ganas

R.I.P. Don Feliciano Vivanco Fonseca

    Our hearts and prayers go out to the family of Don Feliciano, R.I.P. Click To Tweet With the experience of 4 generations of agave producers for tequila such as Sauza, Cuervo, Orendain, 3 Magueyes, etc., in 1990 Don Feliciano Vivanco Fonseca and his children decided to establish Tequilera “Feliciano Vivanco and Associates”, with … Read more R.I.P. Don Feliciano Vivanco Fonseca

Pepe Z: The Mad Man of Tequila

I’ve finally gotten around to binge watching Mad Men on Netflix. In case you haven’t joined the Streaming Generation, or lived without cable TV for awhile, Mad Men is a series set in the 1960’s about a fictional ad agency called Sterling Cooper based in New York City’s famed Madison Avenue. [Editor’s note: I still … Read more Pepe Z: The Mad Man of Tequila