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Suerte Tequila – A Tequila Aficionado Brand of Promise Nominee

Suerte Tequila 2013 Brand of Promise Nominee Suerte Tequila co-founders, Laurence Spiewak & Lance Sokol, and Master Distiller, Pedro Hernandez Barba explain the story of their brand and the process that’s used to produce it.     Read Ryan Kelly’s review and tasting notes on Suerte Blanco here.   Mike Morales and Alex Perez taste […]

Suerte Blanco

Suerte Blanco Review & Tasting Notes

The Spanish word “Suerte” translates to “luck.” The bottles of all three Suerte expressions are decorated with a marketing-friendly rabbit designed by a tattoo artist in a native Mexican (Aztec/Mayan) style. It’s accompanied by a Partida/spirit bird-style origin story. This time, tequila was discovered by a farmer’s wife who saw a rabbit getting tipsy on […]

Sipping off the Cuff with Suerte Tequila

Alex Perez and Mike Morales review Suerte Tequila‘s Blanco, Reposado and Anejo. Suerte Tequila is a new brand out of Colorado that has a great story behind their logo and all the symbols that can be found on it.  Explore the symbolism on their website at www.drinksuerte.com. Also on Tequila Aficionado: Ryan Kelley reviews Suerte […]

The Roca Patron Road Show

  Roca Patron Hits The Road All across the country, in carefully selected cities where the beautiful people roam like Los Angeles, New York, Chicago, Miami, and San Francisco, the Patrón PR machine (which spent a reported $34.1 million in measured media in 2013), is rolling out its new Roca Patrón line of tequilas. Here in […]

Craft Tequila–WTF Does THAT Mean? Part 2

Blurred Lines Throughout Part 1, we employed the use of more adjectives and descriptors to define, describe and distinguish one booze from another in the same category, as well as to give the illusion that it is actually closer to another booze in the leading categories. Words like award-winning, artisanal, small-run, limited-production, hand-crafted, and boutique […]