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The Roca Patron Road Show

  Roca Patron Hits The Road All across the country, in carefully selected cities where the beautiful people roam like Los Angeles, New York, Chicago, Miami, and San Francisco, the Patrón PR machine (which spent a reported $34.1 million in measured media in 2013), is rolling out its new Roca Patrón line of tequilas. Here in […]

Craft Tequila–WTF Does THAT Mean? Part 2

Blurred Lines Throughout Part 1, we employed the use of more adjectives and descriptors to define, describe and distinguish one booze from another in the same category, as well as to give the illusion that it is actually closer to another booze in the leading categories. Words like award-winning, artisanal, small-run, limited-production, hand-crafted, and boutique […]

The Education of a Tequila Drinker: Destilando Amor

You’re probably wondering what a telenovella has to do with the Education of a Tequila Drinker.  Well, I’ll tell you.  But first, a bit of backstory: I’m not a follower of network soap operas.  Yes, I cut my teeth on As the World Turns and Guiding Light because my mother watched them.  This is how […]

2013 Tequila Aficionado Brands of Promise, Best In Show

2013 Brands of Promise for Best In Show The first annual Tequila Aficionado Brands of Promise Awards announcements are finally over.  We finish with the awards for the tequilas that proved to be Best in Show.  So many excellent brands were nominated for the 2013 Brands of Promise Awards but only 3 could be awarded […]

2013 Brands of Promise Award Winning Anejos

Brands of Promise Winners Please Note We do not charge an entry fee to be considered for the Tequila Aficionado Brands of Promise Awards, nor do we charge licensing fees for the winners. Winners are encouraged to download high resolution images for their awards by clicking on the thumbnails below. We encourage you to use […]