From the Vault – May 3, 2003 The San Francisco World Spirits Competition is the first comprehensive, international spirits judging ever held in the United States on an annual basis. It is an unsurpassed marketing and promotional opportunity for the top medal winners. *Editor’s Note 2015* This announcement was from the 2013 show where … Read more The Results of the 2003 San Francisco World Spirits Competition
Made In Mexico It didn’t take the North American Free Trade Agreement to get U.S. consumers to buy Mexican. Tequilas, brandies, liqueurs and beers from south of the border have been popular here for years. Nafta, a steadily growing Hispanic population and increasingly worldly consumers have helped grow these products even more dramatically in recent … Read more Mexican Spirits and Beer are Mainstream in El Norte
Originally published on TequilaAficionado.com Dec 3, 2006 In a relationship that the Animal Planet calls symbiotic–like the small fish feeding on scraps from a shark’s jaws, or birds picking the bugs off a hippo’s butt–Cuervo has benefited nicely over the years by partnering with major restaurant chains all over the US. They have … Read more The Mega Marketing of a Brand Part II – Jose Cuervo Is A Friend of Mine
Epic Marketing or Sauza History Lesson? You Be the Judge Part 3 in Jessica’s Epic Journey By Jessica Arent, Tequila Aficionado Contributor My second day in Mexico was focused on the product and team brainstorming for a market launch. Believe me when I say Mel Gibson’s character in “What Women Want” wasn’t so far off … Read more Jessica’s Journey – Epic Marketing or Sauza History Lesson?
Our hearts and prayers go out to the family of Don Feliciano, R.I.P. Click To Tweet With the experience of 4 generations of agave producers for tequila such as Sauza, Cuervo, Orendain, 3 Magueyes, etc., in 1990 Don Feliciano Vivanco Fonseca and his children decided to establish Tequilera “Feliciano Vivanco and Associates”, with … Read more R.I.P. Don Feliciano Vivanco Fonseca