The Agave Panic of 2018: Bloodshed on the Streets of Tequila

Bloodshed On Jan. 22, 2018, a particularly savvy tequila brand owner announced in a private message to this office: “Agave prices out of control.  $22/kilo.  Industry getting destroyed!” Coincidentally, earlier that same day, another brand owner/ambassador admitted to us that the current cost had blown up to $24/kilo. That savvy brand owner then added to … Read moreThe Agave Panic of 2018: Bloodshed on the Streets of Tequila

The #1 Way to Attract Millennials to Your Agave Spirit Brand

The Game-Changer Hold on to your seat because your world is about to get rocked with the biggest game-changing piece of information you need to know about getting millennials to buy your agave spirit brand. Ready?   STORY     That’s it.  Story is the game changer. Don’t believe me? While you’re busy selling babes, … Read moreThe #1 Way to Attract Millennials to Your Agave Spirit Brand

5 Myths About Social Media That Are Killing Your Agave Spirit Brand

You’re probably applying a great deal of effort and money to the wrong things when it comes to your social media. It doesn’t have to be that way. At Tequila PR, we have nearly two decades of experience in social media management and growth as well as the agave spirits industry.  We study the networks … Read more5 Myths About Social Media That Are Killing Your Agave Spirit Brand

The Agave Shortage of 2017 Is Worse Than We Thought

We tried to pretend it didn’t already exist. Articles on an impending agave shortage had been showing up since late 2015, but we thought safety precautions were in place.  The Consejo Regulador del Tequila (CRT) had it all handled. Then, this happened… Snow In Arandas On March 10, 2016, Arandas, Jalisco, Mexico, considered part of the … Read moreThe Agave Shortage of 2017 Is Worse Than We Thought

NOM 199 Will Bring the Tequila & Mezcal Apocalypse

[This editorial (with my comments) is inspired by the following video on the dastardly NOM 199 currently in review in Mexico.  Please, take a few moments to view this easy-to-follow video, then, feel free to share it among your friends, family, colleagues and cohorts. Afterwards, go here to sign the petition and unifying statement against … Read moreNOM 199 Will Bring the Tequila & Mezcal Apocalypse

Siempre Tequila – Bartenders Battle in Toronto #respecttheagave

We haven’t tasted Siempre yet (we’re hoping to) but we like to encourage any events that promote tequilas – especially in Canada, where a wide variety of agave spirits is hard to come by. If you attend this event, please let us know how it went. We’d love to share your video or written review. … Read moreSiempre Tequila – Bartenders Battle in Toronto #respecttheagave

Mezcal and Dogmatism in Oaxaca: Agave Species (Part 5 of 7)

“Tobalá [Agave potatorum] is a wild agave; tepeztate [Agave marmorata] takes 35 years to grow.” Yes some, but certainly not all of the mezcal made with the former uses wild tobalá, and some tepeztate no doubt takes 35 years to mature.  But such statements, made as hard-fast truths not subject to discussion, bandied about by … Read moreMezcal and Dogmatism in Oaxaca: Agave Species (Part 5 of 7)

Casa Chapala’s Ultimate Agave Challenge

  Hola dearest agave lovers! Once again Casa Chapala’s Tequila Man, Lupe, has created another fantastic agave event that is downright outrageously fun!  It’s the Casa Chapala Ultimate Agave Challenge. Let’s just say you are going to get hooked! More info… Ultimate Agave Challenge Thursday, June 18th 7pm—9pm 9041 Research Blvd #100, Austin, TX 78758 The Ultimate Agave … Read moreCasa Chapala’s Ultimate Agave Challenge

Our First Post: the 2000 Agave Shortage

Originally posted on Tequila Aficionado on August 8, 2000 From the Editor…  Welcome, we are proud to present TequilaAficionado.com! TequilaAficionado.com will be your most comprehensive information source on the Internet bringing tequila and mezcal awareness to you the public. Our goal is to educate, promote, and report on the tequila and mezcal industry. In addition, … Read moreOur First Post: the 2000 Agave Shortage

The Rules of Agave with Germán González

In these next two clips, while enjoying sips of Germán González’s masterpiece, Tears of Llorona, we discuss the ins and outs of the tequila business. The Only Rule That Counts Germán Gonzalez, distiller of T1 Tequila Uno and Tears of Llorana, reveals the only real rule, according to the normas (the rules and regulations that govern the … Read moreThe Rules of Agave with Germán González