The Agave Shortage of 2017 Is Worse Than We Thought

We tried to pretend it didn’t already exist. Articles on an impending agave shortage had been showing up since late 2015, but we thought safety precautions were in place.  The Consejo Regulador del Tequila (CRT) had it all handled. Then, this happened… Snow In Arandas On March 10, 2016, Arandas, Jalisco, Mexico, considered part of the … Read moreThe Agave Shortage of 2017 Is Worse Than We Thought

Our First Post: the 2000 Agave Shortage

Originally posted on Tequila Aficionado on August 8, 2000 From the Editor…  Welcome, we are proud to present TequilaAficionado.com! TequilaAficionado.com will be your most comprehensive information source on the Internet bringing tequila and mezcal awareness to you the public. Our goal is to educate, promote, and report on the tequila and mezcal industry. In addition, … Read moreOur First Post: the 2000 Agave Shortage

4 Myths About The Agave Spirits Industry That Are Making You Bleed Money

Brands are paying more for agave these days and it’s hard to say when the price will go down. Regardless of whether you’ve been hit by the shortage or not, chances are you’re still watching your pesos as you try to grow your agave spirit business. Following are 4 misconceptions that may be drying up … Read more4 Myths About The Agave Spirits Industry That Are Making You Bleed Money

The Agave Panic of 2018: Bloodshed on the Streets of Tequila

Bloodshed On Jan. 22, 2018, a particularly savvy tequila brand owner announced in a private message to this office: “Agave prices out of control.  $22/kilo.  Industry getting destroyed!” Coincidentally, earlier that same day, another brand owner/ambassador admitted to us that the current cost had blown up to $24/kilo. That savvy brand owner then added to … Read moreThe Agave Panic of 2018: Bloodshed on the Streets of Tequila

Sipping Off The Cuff | Scorpion Mezcal Joven Blue Agave [Transcript]

Watch the original video review here   MIKE: HI, I’m Mike Morales you’re watching Sipping Off the Cuff on Tequila Aficionado, a part of Tequila Aficionado Media. I’m here in San Antonio and that gentleman over there is…  RICK: Rick Levy in San Diego. MIKE: (laughing) Rick. Tonight, I’m so excited. We have been trying … Read moreSipping Off The Cuff | Scorpion Mezcal Joven Blue Agave [Transcript]

Introducing the Tequila Aficionado Influence Package And How it Will Make Your Brand Famous

Why Influencer Marketing There’s an agave shortage going on. We aren’t going to agonize about why it is happening. It is and no amount of crying, wailing, or wrenching our hands is going to make any difference. There is an Agave shortage and any brand that plans to survive is going to spend more money … Read moreIntroducing the Tequila Aficionado Influence Package And How it Will Make Your Brand Famous

Men In Tequila: Martin Grassl Speaks Out

International Man of Mystery Throughout his checkered career in the Tequila world and beyond, Porfidio’s Martin Grassl has been largely viewed by the general public as an “international man of mystery.” Disrupting a Mexican Tequila Industry that doesn’t take kindly to outsiders telling it how to make its own emblematic spirit, Grassl’s vintages of tequila … Read moreMen In Tequila: Martin Grassl Speaks Out

How to Survive the Tequila Turmoils of 2018

Whether you’re in the business, a savvy consumer, or just an Average Joe overwhelmed by the hype of agave spirits, how can you ensure that you’ll survive the upcoming tequila turmoils of the rest of this year, and beyond? We’ll show you how. But first… Let’s Review You’ve heard the news of the current agave … Read moreHow to Survive the Tequila Turmoils of 2018

The El Cholo Cafe Tequila Tour

A Southern California Tradition Pasadena, California’s landmark El Cholo Cafe Restaurant’s Tequila Tour has been a major community event for the past 17 years.  Commemorating its 94th year serving authentic Mexican cuisine to Southern California, the October 27, 2017 edition was destined to be special. Also in 2017, Tequila Aficionado was celebrating its 18th anniversary … Read moreThe El Cholo Cafe Tequila Tour

Why The Tequila Industry is Going Strong & 5 Myths about Social Media for Tequila Brands 

Tequila sales have doubled in the United States in the past decade.  It’s an over $2.3 billion business just in the U.S. alone.  With news of the current agave shortage, you can guess there will always be a market for your tequila or agave spirit.  With millennials clamoring for craft spirits, you may just be … Read moreWhy The Tequila Industry is Going Strong & 5 Myths about Social Media for Tequila Brands