Originally published on TequilaAficionado.com Dec 3, 2006 The trend in the spirits industry is for cross marketing with a guerrilla attitude. That’s shooting your enemy not from behind trees and bushes, but… From where they don’t expect you to be! Nobody’s proven to be better at this than Jose Cuervo. 09 Let’s Review… … Read more
Originally published on TequilaAficionado.com Dec 3, 2006 In a relationship that the Animal Planet calls symbiotic–like the small fish feeding on scraps from a shark’s jaws, or birds picking the bugs off a hippo’s butt–Cuervo has benefited nicely over the years by partnering with major restaurant chains all over the US. They have … Read more
Originally published on TequilaAficionado.com Nov 30, 2006 What better place to introduce your products but in your own place? What better audience to introduce your products to, but to a sequestered one? Maybe there was something to this mega-marketing to travelers with long layovers? Time travel with Tequila Aficionado & Jose Cuervo Click To … Read more
I received a sample bottle of Cuervo Cinge just before the holidays. The Cuervo marketing minions were hot to trot on this one and they wanted everyone’s reviews out before the holiday buying binge began. I gave the bottle a day to rest from its travels and then tasted some. I wasn’t expecting something that … Read more
Hello, As you know Jose Cuervo quit making their Black Medallion label product. Could you recommend a close match that I can get here in Tennessee? The description: Jose Cuervo Black Color: Deep Amber Hue Aroma: Toasted oak, cinnamon, red apple, cocoa, coffee Flavor: Sweet, toasted oak, subtle agave notes Finish: Warm … Read more
Mike Morales and Ryan Kelley arrive in Guadalajara and are driven to an unknown hotel. Never miss and article or review again – Subscribe now! * indicates required Email Address * Email Format html text View previous newsletters.
Senior Editor Ryan Kelley gets hands-on and bottles his own Reserva de la Familia bottle at Jose Cuervo’s La Rojeña distillery. Never miss and article or review again – Subscribe now! * indicates required Email Address * Email Format html text View previous newsletters.
Jose Cuervo’s Subterraneo celebration in Albuquerque’s Old Town exclusively for TequilaAficionado.com. Never miss and article or review again – Subscribe now! * indicates required Email Address * Email Format html text View previous newsletters.
With 100% agave-based spirits slowly eating away at the sales of mixto tequila, the world’s largest tequila producer, Jose Cuervo (www.cuervo.com), today launched a national marketing campaign. “Cue the Cuervo” will roll out on television, Facebook and other online arenas, print and radio advertising, as well as support and visibility in bars and retail outlets … Read more
Skepticism and Terror In early June 2017, I was interviewed via email by VinePair’s conscientious staff writer, Nickolaus Hines, on whether I thought that mezcal could “…Grow its way to the Mainstream Without Losing its Roots.” Skepticism usually sets in whenever we’re approached for quotes by writers attempting to compose complex articles about the plight … Read more