The Mega Marketing of a Brand Part III – Back To The Future With Jose Cuervo

Originally published on TequilaAficionado.com Dec 3, 2006     The trend in the spirits industry is for cross marketing with a guerrilla attitude. That’s shooting your enemy not from behind trees and bushes, but… From where they don’t expect you to be! Nobody’s proven to be better at this than Jose Cuervo. 09 Let’s Review… … Read moreThe Mega Marketing of a Brand Part III – Back To The Future With Jose Cuervo

The Mega Marketing of a Brand Part II – Jose Cuervo Is A Friend of Mine

Originally published on TequilaAficionado.com Dec 3, 2006     In a relationship that the Animal Planet calls symbiotic–like the small fish feeding on scraps from a shark’s jaws, or birds picking the bugs off a hippo’s butt–Cuervo has benefited nicely over the years by partnering with major restaurant chains all over the US. They have … Read moreThe Mega Marketing of a Brand Part II – Jose Cuervo Is A Friend of Mine

The Mega Marketing of a Brand Part I – On the Road With Jose Cuervo

Originally published on TequilaAficionado.com Nov 30, 2006     What better place to introduce your products but in your own place? What better audience to introduce your products to, but to a sequestered one? Maybe there was something to this mega-marketing to travelers with long layovers? Time travel with Tequila Aficionado & Jose Cuervo Click To … Read moreThe Mega Marketing of a Brand Part I – On the Road With Jose Cuervo

Cuervo Cinge (Cringe) Review

I received a sample bottle of Cuervo Cinge just before the holidays.  The Cuervo marketing minions were hot to trot on this one and they wanted everyone’s reviews out before the holiday buying binge began. I gave the bottle a day to rest from its travels and then tasted some.  I wasn’t expecting something that … Read moreCuervo Cinge (Cringe) Review

Jose Cuervo Black & The Education of a Tequila Drinker

Hello, As you know Jose Cuervo quit making their Black Medallion label product. Could you recommend a close match that I can get here in Tennessee? The description: Jose Cuervo Black Color:        Deep Amber Hue Aroma:    Toasted oak, cinnamon, red apple, cocoa, coffee Flavor:    Sweet, toasted oak, subtle agave notes Finish:    Warm … Read moreJose Cuervo Black & The Education of a Tequila Drinker

Adventures with Cuervo

Mike Morales and Ryan Kelley arrive in Guadalajara and are driven to an unknown hotel. Never miss and article or review again – Subscribe now! * indicates required Email Address * Email Format html text View previous newsletters.

Adventures with Cuervo: Bottling Reserva de la Familia

Senior Editor Ryan Kelley gets hands-on and bottles his own Reserva de la Familia bottle at Jose Cuervo’s La Rojeña distillery. Never miss and article or review again – Subscribe now! * indicates required Email Address * Email Format html text View previous newsletters.

Subterraneo with Jose Cuervo

Jose Cuervo’s Subterraneo celebration in Albuquerque’s Old Town exclusively for TequilaAficionado.com. Never miss and article or review again – Subscribe now! * indicates required Email Address * Email Format html text View previous newsletters.

Cue the Mixto Tequila – Jose Cuervo launches national ad campaign

With 100% agave-based spirits slowly eating away at the sales of mixto tequila, the world’s largest tequila producer, Jose Cuervo (www.cuervo.com), today launched a national marketing campaign. “Cue the Cuervo” will roll out on television, Facebook and other online arenas, print and radio advertising, as well as support  and visibility in bars and retail outlets … Read moreCue the Mixto Tequila – Jose Cuervo launches national ad campaign

The Agave Panic of 2018: Bloodshed on the Streets of Tequila

Bloodshed On Jan. 22, 2018, a particularly savvy tequila brand owner announced in a private message to this office: “Agave prices out of control.  $22/kilo.  Industry getting destroyed!” Coincidentally, earlier that same day, another brand owner/ambassador admitted to us that the current cost had blown up to $24/kilo. That savvy brand owner then added to … Read moreThe Agave Panic of 2018: Bloodshed on the Streets of Tequila

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