We briefly tackled the diffuser controversy earlier in 2014 with The Diffusor in Tequila Production: Are They Cheating? and in Craft Tequila–WTF Does THAT Mean? Part 2 where we featured our Craft Tequila Gauntlet to help you make better buying decisions when seeking quality craft tequilas. Here, Tequila Aficionado Media delves deeper… What’s Not on The Menu On … Read moreDazed & Diffused: More on the Diffuser in Tequila Production
Whether you’re in the business, a savvy consumer, or just an Average Joe overwhelmed by the hype of agave spirits, how can you ensure that you’ll survive the upcoming tequila turmoils of the rest of this year, and beyond? We’ll show you how. But first… Let’s Review You’ve heard the news of the current agave … Read moreHow to Survive the Tequila Turmoils of 2018
Bloodshed On Jan. 22, 2018, a particularly savvy tequila brand owner announced in a private message to this office: “Agave prices out of control. $22/kilo. Industry getting destroyed!” Coincidentally, earlier that same day, another brand owner/ambassador admitted to us that the current cost had blown up to $24/kilo. That savvy brand owner then added to … Read moreThe Agave Panic of 2018: Bloodshed on the Streets of Tequila
Now that the first quarter of 2017 is in the books and we are well into spring and summer margarita season, here’s what were noticing at Tequila Aficionado Media Headquarters. The Hits Just Keep on Coming! Don’t new #tequila brands know there’s an agave crisis? Click To Tweet As we pointed out in The Agave … Read moreTequila Trends in the First Half of 2017
[An urgent text message about Kosher tequila from an agave beverage manager at a thriving new bar in New York City, and the resulting questions raised from research into this misunderstood market from all points–tequila and mezcal brand owners, consumers, and rabbinical representatives of the Jewish faith–prompted me to finally discuss the positive, often flawed, and vastly under served kosher … Read moreThe BIG Business of Kosher Tequila, Part III
Tequila Aficionado Media (TequilaAficionado.com) enjoyed epic growth during our Quinceanera! Our annual report is in and our goals for growth in 2014 have not only been met, but they’ve been exceeded (despite recent attempts by hackers). If you’re considering becoming a contributing writer, looking for exposure for your own tequila blog or planning your advertising … Read moreEpic Growth for Tequila Aficionado Media in 2014
What’s Wrong With This Picture? By now, many of you may have already seen both of these distasteful photos on Diddy’s Instagram account for his new venture with Diageo and DeLeón tequila that began in early 2014. Dressed in his trademark dark suit, Diddy attempts to sacrifice a blue agave piña while at the same time asking … Read moreDiddy Disses Tequila’s Jimadores….
In mid-August of 2014, the organizers of the 6th Annual Monterey Bay Tequila & Cuisine, which took place on October 11, 2014, graciously asked Tequila Aficionado Media CEO, Mike Morales, to participate as a judge. Their unique, take-at-home blind tequila tasting competition used the Tequila Matchmaker smartphone application to score and bestow awards. You can review … Read moreJudging at The Monterey Bay Tequila & Cuisine
Blurred Lines Throughout Part 1, we employed the use of more adjectives and descriptors to define, describe and distinguish one booze from another in the same category, as well as to give the illusion that it is actually closer to another booze in the leading categories. Words like award-winning, artisanal, small-run, limited-production, hand-crafted, and boutique … Read moreCraft Tequila–WTF Does THAT Mean? Part 2
The Diffusor in a Recent Twitter Conversation: A thought provoking question was asked via Twitter about the use of diffusors in tequila production. For the uninitiated, diffusors are used to efficiently extract the starches from harvested agave piñas that are subsequently cooked and distilled to make mass produced tequila. To purists, its use is blasphemy because … Read moreThe Diffusor in Tequila Production: Are They Cheating?