Patron Survey Finds ‘Regifting’ is Widespread

New Holiday Campaign for Patron Tequila Seeks to ‘Eliminate Regifting’ LAS VEGAS Nov. 16, 2009 /PRNewswire/ — A recent survey commissioned by The Patron Spirits Company, importers and marketers of ultra-premium Patron tequila, has found that 68 percent of people claim they’ve regifted, or considered regifting, a holiday present.Regifting is defined as the act of … Read more

The Roca Patron Road Show

  Roca Patron Hits The Road All across the country, in carefully selected cities where the beautiful people roam like Los Angeles, New York, Chicago, Miami, and San Francisco, the Patrón PR machine (which spent a reported $34.1 million in measured media in 2013), is rolling out its new Roca Patrón line of tequilas. Here in … Read more

Happy Mother’s Day from Patron

Mother’s Day Cocktails from Patron Mother’s Little Helper Patrón XO Cafe Dark Cocoa 1.5 oz. Patrón XO Cafe 1.5 oz. Espresso 1 oz.   Shake all ingredients with ice and strain into a cocktail glass.   Mom’s Sweet Dream Patrón XO Cafe Dark Cocoa 2 oz. Ultimat Vodka 0.75 oz. Caramel Syrup 1 oz. Caramel … Read more

The Patron Way Wins Gold in the 2013 Brands of Promise

The Patron Way may have been the only book we reviewed at Tequila Aficionado last year, but it was worthy of nomination in the Tequila Aficionado 2013 Brands of Promise awards and definitely worthy of a gold medal.  As I mentioned in my original review, “The Patron Way is the tragic story of a thirteen-year … Read more

Tequila Week in Review: Avion, China, Camarena, Mezcal, Hacienda del Sol and Patron

In case you missed some of our articles over the past week, we’ve linked them here for you: Sipping off the Cuff: Avion Tequila It was Throwback Tuesday and we released this never before heard podcast from the tequila Aficionado vault. China Opens Its Bars to Mexican Tequila – What Does This Mean For The … Read more

Review of Ilana Edelstein’s The Patron Way by Lisa Pietsch

Business Narrative, Marketing Manual, or Romance? Described as a “deeply personal business narrative,” the story centers around the development from the ground up of Patrón tequila, a “brand that single-handedly changed the face of the liquor industry,” by its co-founder, Martin Crowley, and as told by his then young and lively life partner, Ilana Edelstein. … Read more

Patron Killing

Charlie Mashni of Depot Nuevo in Chicago discusses his technique for Patron Killing. Never miss and article or review again – Subscribe now! * indicates required Email Address * Email Format html text View previous newsletters. Subscribe to Tequila Aficionado Magazine Tequila Aficionado Magazine July 2020Profiles in Agave Spirits Volume 7Tequila Aficionado Magazine June 2020Tequila … Read more

Tequila Aficionado Magazine, September 2020

Tequila Aficionado Magazine, September 2020 After 20 years of bringing consumers and craft agave spirits like tequila, mezcal, sotol and raicilla together, Tequila Aficionado is now a print magazine. The electronic (PDF) version is always FREE for Subscribers. Visit bit.ly/subscribeTAMag to subscribe today. Tequila Aficionado Magazine is the ONLY direct-to-consumer magazine specifically for tequila, mezcal, sotol, … Read more

Mexican Craft Tradition Explodes With Mezcal / Agave Distillate Boom

         Aficionados of Either Can Step Up to the Plate in Wake of Coronavirus Alvin Starkman, M.A., J.D. Now is the time for those with an affinity for Mexican crafts, and aficionados of agave distillates such mezcal, to show their support. As of May, 2020, the strength of the US dollar combined with the ravages … Read more

Oaxacan Mezcal Aficionados: Embrace a Visit after Covid-19

By Alvin Starkman, M.A., J.D. Autumn, 2020, and the rest of the year, as well as the entirety of 2021 and into 2022, will be critical times for tourism in southern Mexico’s state of Oaxaca. As an aficionado of Oaxacan mezcal, if you haven’t done so already, it’s incumbent upon you to seriously consider a … Read more