2018 Brands of Promise Winners Announced

Tequila Aficionado Media is pleased to announce the winners of the 2018 Brands of Promise Awards in all categories:     Agave Spirit Award Porfidio Single 100% Agave Americana Edition [India] (S3xA) [40% ABV, 80 proof] Gold Aguardiente from Blue Agave (Distilled from Agave Spirit) Onilikan Aguardiente de Agave Azul (80 proof, 40% ABV) Gold … Read more2018 Brands of Promise Winners Announced

2018 Brands of Promise Nominees Announced

Congratulations to all of the 2018 Nominees for Tequila Aficionado Brands of Promise Awards!  All of the nominees and their categories are listed below. If you were nominated and would like to use your Nominee medal, you can click on the medal to the right –> to download a zip file.  (Right click on the … Read more2018 Brands of Promise Nominees Announced

Heartland Tour Map & Itinerary

*FTC Disclosure: Brands appearing on the Tequila Aficionado Dia de Los Muertos & Heartland Tour had to be vetted as Brand of Promise Nominees and paid a nominal fee to be on the tour. It’s Official – We Have a Rockin’ Itinerary!! Here’s the map – it is a public map on Google so feel … Read moreHeartland Tour Map & Itinerary

Hecho Dares to Pair Tequila and Sushi in San Francisco

By Ryan Kelley | 04.28.11 Highly Recommended The pairing of tequila and sushi is a relatively new concept, but not without precedent. It was pioneered by establishments such as Sushi-Teq in Boston, Richard Sandoval’s Zengo chain, the New York and Las Vegas Blue Ribbon Sushi Bar & Grills and Nick-San in Los Cabos and Mexico … Read moreHecho Dares to Pair Tequila and Sushi in San Francisco

Defying gravity: Avion founder ‘passionate and proud’

By Ryan Kelley | 10.01.10 Avion, the other character in HBO’s Entourage Everyone in the business of selling high-quality, premium 100% blue agave tequila shares a primary mission of educating consumers on sipping ‘good’ tequila and breaking the mixto curse that comes from youthful indulgence and agave abuse. Some people were cursed so badly they … Read moreDefying gravity: Avion founder ‘passionate and proud’

Kevin Ruder of 901 Tequila, Talks Tequila and Timberlake

By Ryan Kelley | 07.28.10 You may have heard about Justin Timberlake’s directorial debut earlier this week, which is making quite a splash. It’s not a big TV show, a reality TV talent show, or a feature film with an Oscar-friendly plot. Instead, Timberlake chose to create three ads for 901 Silver, his brand of … Read moreKevin Ruder of 901 Tequila, Talks Tequila and Timberlake

Open Bar with Alan Camarena of G4 Tequila

Mike: Hi, you’re watching Open Bar, on Tequila Aficionado Media. I am Mike Morales. This is a special edition of Open Bar, because that young man there is Alan Camarena. Now, if that name sounds familiar to you, we’ve all heard from his father, Felipe Camarena, Ingeniero Felipe Camarena, and his uncle, Carlos. Well, the … Read moreOpen Bar with Alan Camarena of G4 Tequila

G4 Anejo Tequila Review [Transcript]

Felipe Camarena’s G4 Tequila MIKE: Hello there. I´m Mike Morales, you´re watching Sipping off the Cuff on Tequila Aficionado Media. I´m here in San Antonio. That gentleman laughing at me is…. RICK: Rick Levi, in San Diego. MIKE: Sorry I caught myself off guard. How do I do that? RICK: (laughing) MIKE: Rick, you and I … Read moreG4 Anejo Tequila Review [Transcript]

Ron Cooper & Del Maguey: Selling Isn’t Always Selling Out

In Support of Del Maguey Mezcal Alvin Starkman, M.A., J.D. Since about autumn, 2017, there has been grumbling and boycotting by some in the bar business and others who consider themselves mezcal aficionados in the know, as a consequence of alcohol giant Pernod Ricard buying a controlling interest in Del Maguey Mezcal. Instead, these naysayers … Read moreRon Cooper & Del Maguey: Selling Isn’t Always Selling Out

The Agave Panic of 2018: Bloodshed on the Streets of Tequila

Bloodshed On Jan. 22, 2018, a particularly savvy tequila brand owner announced in a private message to this office: “Agave prices out of control.  $22/kilo.  Industry getting destroyed!” Coincidentally, earlier that same day, another brand owner/ambassador admitted to us that the current cost had blown up to $24/kilo. That savvy brand owner then added to … Read moreThe Agave Panic of 2018: Bloodshed on the Streets of Tequila