Sotol’s Cultural Appropriation

For over the past seven years, I’ve been a huge supporter of the Mexican spirit known as sotol.  You can read what I had to say about it in Tom Barry’s excellent article, A Sotol Story. In case you’re unaware, sotol is made from the Desert Spoon plant (Dasylirion wheeleri) that grows in Northern Mexico, as … Read moreSotol’s Cultural Appropriation

Por Siempre Sotol Review

Mike and Alex taste and discuss our first Sotol of 2016, Por Siempre Sotol. Mike and Alex taste and discuss Por Siempre #Sotol Click To Tweet About SOTOL POR SIEMPRE From the high desert slopes of the Sierra Madres Mountains, in the heart of Chihuahua, Mexico, comes Sotol Por Siempre. A unique spirit distilled from the … Read morePor Siempre Sotol Review

A Sotol By Any Other Name

[On a sweltering August afternoon, Tequila Aficionado Media was invited by Mike Groener, CEO and President of Genius Liquids to sip and savor the latest addition to their Desert Spirit line, Texas Sotol, at their distillery in Austin, TX .] Here Comes the Rain Again Ask anyone who has spent any significant amount of time living in … Read moreA Sotol By Any Other Name

More with Don Cuco Sotol

The sixth generation distiller, and his sister, the president of Don Cuco Sotol, share their thoughts at the Spirits of Mexico 2010 for Tequila Aficionado.com. Never miss and article or review again – Subscribe now! * indicates required Email Address * Email Format html text View previous newsletters. Get updated Nom lists, special course offerings, … Read moreMore with Don Cuco Sotol

Introducing Don Cuco Sotol

Family members of Don Cuco Sotol introduce themselves for Tequila Aficionado.com. Never miss and article or review again – Subscribe now! * indicates required Email Address * Email Format html text View previous newsletters. Get updated Nom lists, special course offerings, news and reviews. Just enter your best email below: .

Sotol and Sustainability

The sustainability of Don Cuco Sotol as described by company president, Jaclyn Jacquez Leo. Never miss and article or review again – Subscribe now! * indicates required Email Address * Email Format html text View previous newsletters. Get updated Nom lists, special course offerings, news and reviews. Just enter your best email below: .

Don Cuco Sotol Conquers California!

San Diego, CA, September 18, 2010–Hundreds of well-wishers greeted the Jacquez family, sixth generation distillers of Don Cuco Sotol at the Spirits of Mexico Festival. San Diego was abuzz with this ancient elixir from Chihuahua, Mexico which captured Gold Medals at the world famous Spirits of Mexico Tasting Competition for both its blanco and reposado … Read moreDon Cuco Sotol Conquers California!

Vinazas: The Tequila Industry’s Dirty Little Secret

From August 2 to August 6, 2008, I was invited to join small batch distiller, David Suro of tequila Siembra Azúl, and a host of other educators and key people studying the cultural, anthropological, historical, and ecological aspects of the tequila industry in the beautiful Highlands of Jalisco, Mexico. We would concentrate on touring distilleries … Read moreVinazas: The Tequila Industry’s Dirty Little Secret

The #1 Way to Attract Millennials to Your Agave Spirit Brand

The #1 Way to Attract Millennials to Your Agave Spirit Brand The #1 Way to Attract Millennials to Your Agave Spirit Brand Hold on to your seat because your world is about to get rocked with the biggest game-changing piece of information you need to know about getting millennials to buy your agave spirit brand.  Ready?  STORY.  That’s it. … Read moreThe #1 Way to Attract Millennials to Your Agave Spirit Brand

New Release: Social Media Marketing Playbook for Tequila and Mexican Spirits

Social Media Marketing Playbook for Tequila and Mexican Spirits: Straight talk and comprehensive checklists to keep your brand on track The Tequila and Mexican spirits industries are complicated businesses that eat their young. The last thing brands are thinking about while wading through all that red tape is their social media platforms. When sales are … Read moreNew Release: Social Media Marketing Playbook for Tequila and Mexican Spirits