Tequila Branding If you are a start up tequila brand on a tight budget, how can you still be perceived as a player in your field when you don’t have deep pockets? This Beverage Trade Network article shares several ways to optimize small marketing budgets to support your retailers and build your brand. You might be implementing a lot of these […]
[Between seminars during the Fourth Annual San Antonio Cocktail Conference, Tequila Aficionado Media was invited to the Ambhar Tequila Relaxation Lounge inside the historic Sheraton Gunter Hotel where we finally sampled each expression of this elusive brand with a jaded past. The following day, we caught up with the new Ambhar CEO, Jaime Celorio, at the acclaimed […]
Response to the interview series with Master Distiller Germán González has been wonderful. Rightly so, for a man who is a living part of tequila history and continues to make history today with T1 Tequila Uno and Tears of Llorona. Here are some of your questions answered: Q: Does Germán always blend agaves from Tamaulipas and Atotonilco because […]
You only turn 50 once, so why not celebrate? That was my logic last fall when I bought a bottle of Tequila Ocho Single Barrel Anejo (NOM 1474). I don’t commonly spend $78 for spirits, but, hey, it was a special occasion made extraordinary by this smart splurge. Some reviewers tend to gush over new […]
Gaviota! Another Brand of Promise according to Mike Morales and Alex Perez of Tequila Aficionado. This one is “Definitely a finder” and Alex says “I love this anejo”.