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Malinalli Tequila Extra Anejo German Apple Cake Recipe

I won’t lie or pretend to be unbiased here. I love Malinalli Tequila Extra Anejo. It is the little black dress of tequilas. Whether it is a drink for one with a book, a quiet night for two, or special celebration with friends, Malinalli is perfect. But just because it is great for drinking doesn’t mean you […]

Women In The Tequila Industry: Anahí Rivera

Building Casa 1921 One of the more prized and beloved tequila brands of the past twenty years has to be Casa 1921. Following a series of mishaps, poor business deals, and just plain bad luck by the owners of the brand, Anahí Rivera came to work in Texas for Casa 1921. She was a fresh-faced twenty-something marketing […]

Christmas Panettone with Embajador Tequila Recipe

If you’ve tasted Embajador Tequila then you know that there’s always just a hint of orange. If you’ve visited the Embajador Distillery then you’ll know why. Orange groves surround their agave fields. It is because of this unique and very intentional terroir that Embajador Tequila pairs exceptionally well with orange, cloves, cinnamon, and Christmas! That’s […]

Rediscovering Demetrio Tequila

[From September 11 to October 2, 2016, Tequila Aficionado Media, sponsored by 34 expressions representing 21 brands, embarked on a monumental RV road show dubbed, The Heartland Tour.  In these next passages, we recount the historic–and epic–highlights.] Jim of All Trades Jim Driscoll bubbles with excitement at the anticipation of talking about his newly retooled […]

Tequila PR Platinum Package – One Stop Awesome for 2017

Tequila PR & Marketing, specializing in agave spirits marketing, has put a great deal of thought and study into creating high value packages that will promote agave spirits brands to Tequila Aficionado’s worldwide following.  Several packages were created, but the Platinum Plan is One Stop Awesome! The Platinum Plan is literally a year’s worth of […]

Tequila Aficionado’s Sipping Superstars

Who will be the next sipping superstar? Cast your vote and tell your friends! In October, we did an open call for tequila aficionados who were willing to work for tequila by becoming official tasters for Tequila Aficionado’s Sipping Off the Cuff and other upcoming programs. We spread the word far and wide and several […]

How To Use Tequila Aficionado Content to Market Your Agave Spirits

News, Reviews and Features on Your Brands With over 1,000 articles, nearly 700 video reviews, and three years of awards, Tequila Aficionado is a treasure trove of content perfect for marketing tequilas and mezcals.  And yet, few brands are using it to their advantage. Making History Tequila Aficionado began in 1999 and was the first […]

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Last Tequila Standing – A Groundbreaking Tequila Reality Show

  A Tequila Reality Show? In 2011, a group of television professionals sought to create the first tequila reality show.  They called upon the industry expertise of then journalist and Editor at Tequila Aficionado, Mike Morales.  When production began, just under 20 tequila start ups vied to be crowned the Last Tequila Standing in the world’s […]

From Babes to Boss Ladies: Women & Tequila

Tequila Aficionado Exclusive Series We’ve had a special place in our hearts for the unsung heroines and muses in tequila for a very long time.  After reading Ilana Edelstein’s The Patron Way, Mike & I felt it was time someone brought other women’s stories to light – and what better place to do that than […]