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jaclyn jacquez

Women in The Tequila Industry: Jaclyn Jacquez by M.A. “Mike” Morales

Jaclyn Jacquez considers herself an adelita, of sorts. Adelitas were female solders (soldaderas) who were a vital force during the Mexican Revolution in the early 1900s, fighting alongside men.  As President of Don Cuco Sotol, she spearheads a sixth generation  company producing a spirit steeped in 800 years of history. Born in Albuquerque, New Mexico […]

Sauza Rescues Women by Dumbing Down and Giving Them Lousy Tequila

Originally posted on April 20, 2013 at www.LisaPietsch.com I am offended, and with good reason. All week, Beam Global has been talking down to me as though I’m 18 and haven’t a brain in my pretty little head.  Well, I’ve had it! “We’ve taken America’s #1 cocktail and made it even more refreshing by adding […]

The ladies of Salt, Liquor, Lime have fun with Siete Leguas tequila.

Women in the Tequila Industry

Tequila Aficionado Exclusive Series Have you seen Tequila Aficionado’s series on Women in the Tequila Industry by Tequila Journalist, M.A. “Mike” Morales? From Bikini Babes to Boss Ladies The contributions of women who create some of the amazing spirits we enjoy, direct production and distillation, support educational efforts, own brands we love, and otherwise contribute […]

Carmen Villareal, san matias

Women In The Tequila Industry: Carmen Villarreal by M.A. “Mike” Morales

Carmen Alicia Villarreal Treviño, The Original Tequila Boss Lady Carmen Alicia Villarreal Treviño is a legend among Tequila Boss Ladies.  In fact, she is the original Tequila Boss Lady. To date, she is the only female tequila distillery owner, taking the reins of Casa San Matías soon after the tragic death of her husband in […]

Sophie Decobecq among the agave.

Women In The Tequila Industry: Sophie Decobecq by M. A. “Mike” Morales

No list of Tequila Boss Ladies would be complete without mentioning the likeable and charismatic Sophie Decobecq, creator of the award winning Calle 23 Tequila. Aside from her wacky sense of humor where marketing her tequila is concerned (‘Tequila makes us smarter. So, drink smart” is one of her favorite slogans), Sophie has a unique […]

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