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Women In The Tequila Industry: Sarah Bowen

I have many fond memories of my first meeting Sarah Bowen during the historic Ian Chadwick Blue Agave Forum tour of tequila distilleries in 2006. She was a young student then, relentlessly recording every interview with master distillers and jimadores on a digital voice recorder, in flawless Spanish. Who knew that ten years later she would […]

Women in the Tequila Industry: Cleo Rocos

Actress, comedienne, narrator, pop music collaborator, singer, producer, writer, world traveler, radio announcer, book author, and tequila brand owner.  Those are just a few of Cleo Rocos’ credentials. Best known for her years as a sidekick on the BBC’s beloved Kenny Everett Television Show, she is often compared to Lucille Ball for her beauty, wit […]

Women In The Tequila Industry: Marie Sarita Gaytán

Ever wonder how Tequila got to be “The Spirit of Mexico?” Dr. Marie Sarita Gaytán explains how in her landmark book, Tequila!  Distilling the Spirit of Mexico.  While we’ve interviewed other Tequila Boss Ladies who have a hand in producing their own brands, this tequila and mezcal researcher, who is also an Associate Professor at the University of […]

Lisa Barlow VIDA

Women In The Tequila Industry: Lisa Barlow

One of the more intriguing Tequila Boss Ladies, is the brains–and grace–behind Vida Tequila, Lisa Barlow. A contestant on Last Tequila Standing, and a participating brand during our 2015 Dia de los Muertos Tequila & Mezcal Tour, Ms. Barlow works tirelessly to keep Vida’s image and flavor fresh and consistent. Aside from being a Woman In […]

Women In The Tequila Industry: Graciela González Cortes

The latest Tequila Boss Lady to join our gallery of famed Women In The Tequila Industry is Graciela González Cortes of the family owned El Mayor tequila. More than just her family’s brand ambassador, she is also a co-owner of Destiladora González González (NOM 1143) and a fourth generation Master Distiller herself. Over 125 years of […]

Women In The Tequila Industry: Lisa Elovich

Lisa Elovich is a relative newcomer to the tequila business. Accompanied by a small army of family, staunch supporters and fans, and guided by some savvy tequila industry veterans, Her One With Life (OWL) organic tequila is gaining a firm foothold in her native New York state. She is also no stranger to working–and thriving–in male […]

jaclyn jacquez

Women in The Tequila Industry: Jaclyn Jacquez by M.A. “Mike” Morales

Jaclyn Jacquez considers herself an adelita, of sorts. Adelitas were female solders (soldaderas) who were a vital force during the Mexican Revolution in the early 1900s, fighting alongside men.  As President of Don Cuco Sotol, she spearheads a sixth generation  company producing a spirit steeped in 800 years of history. Born in Albuquerque, New Mexico […]

Sauza Rescues Women by Dumbing Down and Giving Them Lousy Tequila

Originally posted on April 20, 2013 at www.LisaPietsch.com I am offended, and with good reason. All week, Beam Global has been talking down to me as though I’m 18 and haven’t a brain in my pretty little head.  Well, I’ve had it! “We’ve taken America’s #1 cocktail and made it even more refreshing by adding […]

The ladies of Salt, Liquor, Lime have fun with Siete Leguas tequila.

Women in the Tequila Industry

Tequila Aficionado Exclusive Series Have you seen Tequila Aficionado’s series on Women in the Tequila Industry by Tequila Journalist, M.A. “Mike” Morales? From Bikini Babes to Boss Ladies The contributions of women who create some of the amazing spirits we enjoy, direct production and distillation, support educational efforts, own brands we love, and otherwise contribute […]

Carmen Villareal, san matias

Women In The Tequila Industry: Carmen Villarreal by M.A. “Mike” Morales

Carmen Alicia Villarreal Treviño, The Original Tequila Boss Lady Carmen Alicia Villarreal Treviño is a legend among Tequila Boss Ladies.  In fact, she is the original Tequila Boss Lady. To date, she is the only female tequila distillery owner, taking the reins of Casa San Matías soon after the tragic death of her husband in […]

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