Posts Tagged ‘agave’

embajador tequila, tequila aficionado, tequila

Embajador Tequila–Building a Legacy

After a tiring day of meetings and visiting key accounts in Austin, TX, Andres Garcia, Regional Sales Manager for family owned Embajador Tequila, was kind enough to visit with us in our San Antonio offices of Tequila Aficionado Media.  Over pizza and pours of Embajador reposado, Andres shared some insights into the SIP Award winning tequila brand. […]

Craft Tequila–WTF Does THAT Mean? Part 2

Blurred Lines Throughout Part 1, we employed the use of more adjectives and descriptors to define, describe and distinguish one booze from another in the same category, as well as to give the illusion that it is actually closer to another booze in the leading categories. Words like award-winning, artisanal, small-run, limited-production, hand-crafted, and boutique […]

Craft Tequila: WTF Does THAT Mean? Part 1

An interesting question crossed my desk concerning the term craft as it relates to tequila. This person asked… “The one thing I am finding is the definition of ‘craft’ is all over the place. What does craft mean to you?  Do you think it is based on the method, quantity, who makes it or maybe […]

Tequila Penasco Anejo by Steve Coomes

 The Ohio Valley’s schizophrenic spring weather has had an unexpectedly positive effect on my home liquor cabinet. Since it’s been too warm for the furnace and too cool for the air conditioner, the house temp has averaged about 75 degrees for two months. And one of the most notable beneficiaries is Tequila Penasco Anejo (the […]

Rancho La Joya blanco and reposado.

Rancho La Joya Tequila–Roberto Sanchez del Toro

Passion:  The A Game To say that Roberto Sanchez del Toro, exclusive importer and brand developer of Rancho La Joya tequila (NOM 1555) has endured adversity would be an understatement.  To say that he has survived his life’s challenges, thus far, with grace and his boyish charm still intact would be putting it mildly. San Antonio, Texas, […]

Tequila Penasco Reposado by Steve Coomes

Tequila Penasco Reposado The quality of tequila pushing into the U.S. market is so high these days that it’s hard to write a really bad review.  It’s easy to be wowed by some more than others, and some, though good, make me question the price point, but I have yet to find one I’d swear […]

The Diffusor in Tequila Production: Are They Cheating?

The Diffusor in a Recent Twitter Conversation: A thought provoking question was asked via Twitter about the use of diffusors in tequila production. For the uninitiated, diffusors are used to efficiently extract the starches from harvested agave piñas that are subsequently cooked and distilled to make mass produced tequila.  To purists, its use is blasphemy because […]

roger clyne, mexican moonshine

Roger Clyne’s Mexican Moonshine–Tequila With Intention

On a frigid and damp Saturday night in November 2013, Roger Clyne, along with his band The Peacemakers, invited Tequila Aficionado Media to an intimate concert at Billy’s Ice House in New Braunfels, TX.  Click here for Part 1 of our visit with Roger Clyne. *** “The planet does not need more ‘successful people.’  The […]

attack the day

Like a Jimador

Attack the day like a jimador – hard, fast and with a purpose!   Jimador at work Video courtesy of Turner Barr Published on Mar 7, 2012 http://www.aroundtheworldin80jobs.com Working in the Agave fields, I discover I am worse at physical labor than I initially anticipated.   Never miss an article or review again – Subscribe […]

mex moonshine

Falling Under the Spell of Roger Clyne’s Mexican Moonshine Tequila

On a frigid and damp Saturday night in November 2013, Roger Clyne, along with his band The Peacemakers, invited Tequila Aficionado Media to an intimate concert and tequila tasting at Billy’s Ice House in New Braunfels, TX, to talk music, heritage, and his tequila, Mexican Moonshine. *** Talking music, heritage & Mexican Moonshine #Tequila with […]