Posts Tagged ‘agave’

attack the day

Like a Jimador

Attack the day like a jimador – hard, fast and with a purpose!   Jimador at work Video courtesy of Turner Barr Published on Mar 7, 2012 http://www.aroundtheworldin80jobs.com Working in the Agave fields, I discover I am worse at physical labor than I initially anticipated.

Change is at Hand for the Tequila Market, Part I

Part I of II Written by Chris Zarus of TequilaRack Tequila Brands and Producers Have Already Sailed Into the Sucker Hole For those new to the expression, a “sucker hole” is a colloquial term referring to a spate of good weather that “suckers” sailors into leaving port just in time for a storm to resume […]

Sophie Decobecq among the agave.

Women In The Tequila Industry: Sophie Decobecq by M. A. “Mike” Morales

No list of Tequila Boss Ladies would be complete without mentioning the likeable and charismatic Sophie Decobecq, creator of the award winning Calle 23 Tequila. Aside from her wacky sense of humor where marketing her tequila is concerned (‘Tequila makes us smarter. So, drink smart” is one of her favorite slogans), Sophie has a unique […]

ana valenzuela, tequila, tequila aficionado

Women In The Tequila Industry: Ana Valenzuela by M.A. “Mike” Morales

We continue our Women In The Tequila Industry series with arguably the most recognizable Tequila Boss Lady in the business– Dr. Ana Valenzuela. Apart from her many accomplishments (briefly summarized in our article, Tequila Boss Ladies), Ana is also the founder of Signo Tequila, a non-profit organization established in 2007 and dedicated to educating the […]

Cecilia Norman, Communications Manager for the non-profit Tequila Interchange Project.

Women In The Tequila Industry: Cecilia Norman by M.A. “Mike” Morales

We continue our series of Women In The Tequila Industry with Cecilia Norman, Communication Manager for the Tequila Interchange Project, a non-profit organization and consumer advocacy group for tequila. We asked Ceci and other prominent women leading the charge for change in the Tequila Industry and beyond a short list of questions.  As you’ll read, it hasn’t been all margaritas and […]

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