Tag Archives: anejo

Announcing the Triumphant Arrival of Tequila Embajador

Embajador Premium Reposado tequila takes Platinum prize from among 403 entries at the prestigious SIP Awards…

sip award, embajador, tequila

st. regis, sip award, embajador(Press release)

Austin, TX–On April 27, 2014, at the luxurious St. Regis Monarch Beach Resort in Dana Point, CA, a 100 member panel of judges voted Embajador Premium Reposado tequila a Platinum prize at the 6th annual SIP AwardsEmbajador Tequila Platinum blanco also received a Silver medal while Embajador Tequila Supreme añejo scored the Bronze.

embajador, tequila, sip award“Winning the Platinum SIP award for our Embajador Premium Reposado expression is truly an honor,” beams Andres Garcia, Regional Sales Manager for the family owned brand.  “We are super excited to be recognized and to be mentioned in this category alongside some of the most respected brands in the industry.”

The family estate and distillery of Tequila Embajador is nestled in Atotonilco, in the highlands of Jalisco, the same region made famous by such legendary producers as Don Julio and Siete Leguas.  Those same values that created these mythic tequilas are the exact ones that drive Embajador to perfection.

embajador, tequila, sip award“We are a family who is motivated and inspired by the idea of crafting superior quality and distinguished Tequila.  Embajador is produced in small batches to focus on the brand’s consistency and quality principles,” states the Embajador website.

“Our family motto has been ‘quality over quantity,'” continues Garcia.  “This is about giving this noble spirit the time honored respect it demands and that we do every step of the way–with honor.”

embajador, tequila, sip awards, agaveTrue to their word, Embajador uses only their own estate grown 100% blue weber agave that is carefully tended for 8-10 years.  Baked in an adobe oven, the piñas are shredded using water from the distillery’s own aquifer, and then fermented from 3-5 days.  After double distillation, the luminous Platinum expression is rested 40 days in stainless steel vats to ensure a complete balance of character.

The SIP Platinum award winning Embajador Premium Reposado is rested for a period of eight months in American and French Oak barrels, while Embajador’s Supreme Añejo is aged with devotion for one year and six months in American and French Oak barrels.

 

 

Mariachi Nuevo Tecalitlan, embajador, sip award, tequilaThe Embajador family is so serious about presenting the soul of Tequila to the rest of the world, and being true ambassadors, that they have partnered with Mariachi Nuevo Tecalitlan, one of the hottest mariachi groups in Mexico.  As they travel globally, these talented mariachis bestow special bottles of Embajador (ambassador, in Spanish) to foreign dignitaries at each Mexican embassy they visit.

“We are building more than just a brand,” explains Garcia.  “We are creating a legacy that is focused on producing quality Tequila.”

Not only is the Platinum SIP award winning Embajador reposado fast becoming a favorite with mixologists, but all of the expressions are cocktail ready.  Embajador tequila signature cocktails are featured prominently on the brand’s website and correspond to the level of the consumers’ experience in crafting cocktails at home.

Have fun concocting poppers, lucious margaritas, and even Fluffy’s Chock-lit-D’lite, a whimsical drink inspired and dedicated to popular Latino stand-up comic, Gabriel “Fluffy” Iglesias, himself a fan of Embajador tequila.

fluffy, tequila, chocolate, embajador“The Embajador Tequila family, along with everyone involved, felt a high degree of honor, accomplishment and excitement because each person’s hard work and vision in producing a quality juice came to be recognized at the SIP awards,” admits Garcia.

“After all,” he concludes, “Tequila is Mexico and we are proud to be one of its Ambassadors.”

***

Distributors/Vendors:  Contact Andres Garcia, Regional Sales Manager, to discuss the benefits of adding SIP award winning Embajador Tequila to your portfolio at andres@embajadortequila.com.  More details on Embajador Tequila on their website here.  To learn more about the SIP awards, click here.  Spirits Writers:  For an in-depth interview with Andres Garcia, dial 469-216-0567.  Hurry–slots are filling up fast!

 

 

 

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Celebrate Summer with Don Julio

Don Julio Celebrates the Solstice

Saturday, June 21st marks the official first day of summer, and what better way to celebrate the summer solstice than with specialty cocktails from Tequila Don Julio.

Try mixing up a Highway 71, a spirit-forward beverage made with complex, quality ingredients including Tequila Don Julio Añejo, coconut infused sweet vermouth and chocolate mole bitters. A summery twist to the classic Manhattan, this variation of the timeless cocktail is the perfect celebratory drink to enjoy the season.

For more of a tiki-style vibe, you can try mixing up a Don Siegel cocktail, a great drink that is perfect for summertime patio lounging.


Highway 71, don julioDon Julio Highway 71

Created by NYC Mixologist Thomas Waugh

Ingredients:

1 ounce Tequila Don Julio Añejo
1/2 ounce Coconut Infused Sweet Vermouth
1 dash Chocolate Molé Bitters
Smoked Cinnamon Stick for Garnish

**To create Coconut Infused Sweet Vermouth:
Ingredients:
1 750 ml bottle Sweet Vermouth
1 cup Sweetened Coconut Flakes

  1. Add sweetened coconut flakes to a bottle of Sweet Vermouth.
  2. Let sit for 2 hours.
  3. Strain out coconut and add liquid back to the bottle
  4. Label and refrigerate.

 

Preparation:

  1. Combine Tequila Don Julio Añejo, coconut infused sweet vermouth and chocolate molé bitters into a mixing glass with ice and stir.
  2. Strain contents into a rocks glass over one large piece of ice.
  3. Garnish with smoked cinnamon stick.

Ideal Serving Glass:
Rocks Glass

Yield:
1 drink, no drink contains more than 0.6 fluid ounces of alcohol

The Don Julio Don Siegel

Created by NYC Mixologist Thomas Waugh

Ingredients:Don Siegel, don julio
1 ounce Tequila Don Julio Reposado
1/3 ounce Dry Amontillado Sherry
1/3 ounce Fresh Lime Juice
1/3 ounce Agave Nectar Syrup
1 tsp Apricot Liqueur
1 tsp Mezcal
Angostura Bitters
Cracked Ice
Mint Sprigs for Garnish

**To create Cracked Ice:

  1. Pour ice into a durable sealed bag.
  2. Crack ice cubes with muddler.

Preparation:

  1. Combine Tequila Don Julio Reposado, dry amontillado sherry, fresh lime juice, agave nectar syrup, apricot liqueur and mezcal into a shaker. Shake Well.
  2. Pour contents into a Collins Glass over cracked ice.
  3. Add a few dashes of angostura bitters.
  4. Garnish with mint sprigs.

Ideal Serving Glass:
Collins Glass

Yield:
1 drink, no drink contains more than 0.6 fluid ounces of alcohol


 

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Tequila Penasco Anejo by Steve Coomes

 logo2white2, tequila, penasco anejo, penasco, tequila aficionado, bourbonThe Ohio Valley’s schizophrenic spring weather has had an unexpectedly positive effect on my home liquor cabinet. Since it’s been too warm for the furnace and too cool for the air conditioner, the house temp has averaged about 75 degrees for two months. And one of the most notable beneficiaries is Tequila Penasco Anejo (the bourbon has benefitted, too!).

 

Sipped somewhere in the mid-70s one evening, the blooming butterscotch and cooked agave nose was brilliant. A good bit more swishing elevated vegetal notes, hints of mint, lemongrass, and aguamiel. Since temperature raises alcohol volatility, I remained wary of vapor burn. Still, walking that fine line between elegant fragrance and fire was worth it.

 

The flavor of this spirit, rested 14 to 16 months in oak, was bright and brilliant, launching with all the predictable barrel notes of vanilla and light caramel, even touches of chocolate. Held in the mouth, the añejo delivered lush floral notes backed by cinnamon and some straw. After swallowing, that rumor of chocolate reappeared and then dissolved into bruléed sugar, butterscotch and toffee. Given a brief nap in the glass—and trust me, it’s hard to put down—this expression offered up orange peel, wood and again butterscotch, joined by coriander.

logo2white2, tequila, penasco anejo, penasco, tequila aficionado, bourbon

 

Some spirits lose their body when warm, but not this one. It was full and coated both glass and mouth evenly, always generous and soft to every surface. Vigorous swirling of the golden expression yielded numerous narrow legs lined up and evenly spaced as the Rockettes in action. Think that’s a bit much? Have a look for yourself. (Maybe it was the glass?)

 

Sadly, Tequila Peñasco did not supply any press information, such as what its products cost. A quick web search revealed only the brand’s notoriously wonky website and expired liquor store discount offers for the añejo, but no details. That’s unfortunate given that I’d like to know how it stacks up (at the cash register) against its peers.

 

Suffice it to say, though, if you find it, get it if it fits your budget. It’s a straight-up fine sipper.

 

Follow Penasco online: FacebookTwitter.

 

 

 

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Rancho La Joya Tequila–Roberto Sanchez del Toro

Rancho La Joya blanco and reposado.

Rancho La Joya blanco and reposado.

Passion:  The A Game

To say that Roberto Sanchez del Toro, exclusive importer and brand developer of Rancho La Joya tequila (NOM 1555) has endured adversity would be an understatement.  To say that he has survived his life’s challenges, thus far, with grace and his boyish charm still intact would be putting it mildly.

San Antonio, Texas, resident, Roberto was a young high school student when, due to immigration reasons, he was forced to manage the family’s thriving tamale husk production business while his parents were temporarily out of the country.

Then, as a sophomore at St. Mary’s University, he decided to create his own tequila business only to suffer defeat at the hands of the merciless Texas spirits retail and distribution industries.

Fast forward to 2013…

Roberto Sanchez del Toro, importer of Rancho La Joya tequila.

Roberto Sanchez del Toro, importer of Rancho La Joya tequila.

A rabid lifelong San Antonio Spurs fan, it was during a hard fought pick up basketball game that Roberto took a knee to the groin.  A subsequent doctor’s exam revealed the shocking news that he was suffering from advanced testicular cancer followed by surgery and three months of chemotherapy while simultaneously reviving his failed tequila business.

All of this before the age of 24!

In this clip, Sanchez del Toro, following in his parents’ entrepreneurial footsteps, learns the pitfalls of the tequila business firsthand…

 

Here, Roberto recalls the start of 2013…

 

 

A shrewd businessman even in college, Sanchez del Toro, now with a degree in International Business, kept the lines of communication open with the García family, third generation Highlands agave producers of Rancho La Joya tequila.

Roberto takes us through the tequila’s process…

 

 

Even though the distillery has a large output capacity to meet demand, Roberto discusses what the ramifications of the current agave shortage could mean to the producers of tequila Rancho La Joya.

 

 

[To learn more about Rancho La Joya’s production techniques, click here.]

 

The new look of Rancho La Joya tequila.

The new look of Rancho La Joya tequila.

 

Along with partner, Mike Garcia, a successful San Antonio technology marketing executive (no relation to the agave producing and distilling family), and a team of consultants as guides, Roberto Sanchez del Toro, now 25, has a clean bill of health and is ready for the long haul with his newly revamped Rancho La Joya tequila, as well as having taken over the reigns of the family enterprise.

With a redesigned bottle that more accurately represents the juice inside, and the promise of statewide distribution from Glazer’s, Roberto is anxious to turn his initial sales call rejections into inspired action within the state of Texas, the second largest consumer of tequila, and beyond.

Why Tequila?

Of all the start up businesses Roberto could have chosen, he explains in the following segment why he selected tequila.

The Five Year Plan

Roberto describes where he sees Rancho La Joya Tequila in five years.

 

Rancho La Joya is available in blanco and reposado expressions.  Plans are in the works for a 36 month aged añejo to be called Diamante that will be marketed with branded stemmed glassware.

Roberto Sanchez del Toro cheers on his beloved Spurs.

Roberto Sanchez del Toro cheers on his beloved Spurs.

At this time, only the following local restaurants and bars carry Rancho La Joya…

La Fogata, Mi Tierra Café & Bakery, SoLuna, Rio Rio Cantina, Stetson Bar, Ice Lounge.

Like the San Antonio Spurs, who are currently battling in the 2014 NBA Playoffs, Roberto Sanchez del Toro has proven that bringing your “A” Game and passion into everything you do invariably results in a winning record.

***

Follow Rancho La Joya on Facebook

Or, on their website

 

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Roger Clyne’s Mexican Moonshine–Tequila With Intention

On a frigid and damp Saturday night in November 2013, Roger Clyne, along with his band The Peacemakers, invited Tequila Aficionado Media to an intimate concert at Billy’s Ice House in New Braunfels, TX. 

Click here for Part 1 of our visit with Roger Clyne.

***

“The planet does not need more ‘successful people.’  The planet desperately needs more peacemakers, healers, restorers, storytellers and lovers of all kinds….” H.H. The Dalai Lama

JollyRahjahFrom the day that Bing Crosby carted his first bottles of Herradura across the dusty border from Mexico, tequila and popular music have been willing confederates.  After well over fifty years, modern recording stars like Carlos Santana, Justin Timberlake, Diddy, Billy Gibbons and others continue to tout their own tequila brands, either openly or quietly as part of investment groups.

But one recording artist does so both openly and somewhat quietly–Roger Clyne.

Shivering in the cold outside the Peacemakers’ eco-friendly tour bus, I recalled a conversation that I had had earlier with my good friend, Jason Silverman, Agave Beverage Manager at the famous Agave Bar & Restaurant in New York City.  He’d met Roger a few weeks earlier during the band’s New York swing and remarked that he was one of the coolest and most down-to-earth guys in the music and tequila business.

Once we climbed aboard, we were warmly met by heat (thank goodness!), dimmed lighting, and soft flamenco guitar music that instantly set the tone for a relaxing one-on-one with the only award winning tequila brand owner (Gold Medal at the 2014 San Francisco World Spirits Competition for Mexican Moonshine añejo) set to launch another highly anticipated indy album (The Independent premiered April 29, 2014).

 Rich gonna reap, Poor gotta sow…How we gonna make bread without any dough?

Being frank, open and honest, much like his lyrics, here Roger offers us a look into what it takes to bring his start up tequila onto the market to compete with big name brands.  As you’ll agree, it’s very similar to the indy music business.

Hello raindrop, hello sea…Hello jungle, leaf on the tree…Hello new day!

Possibly due to his early ranching heritage in Arizona, Clyne has pledged that the Peacemakers would walk softly upon the Earth while on tour.  He believed that his tequila factory should have the same respect for nature.

In this clip, Roger reveals his reasons for selecting Fabrica de Tequilas Finos (NOM 1472) as the producer of Mexican Moonshine tequila.  Foremost was the distillery’s efforts at environmental responsibility and vinazas clean up.

Screw-top wine, Rhythm and rhyme…My moonshine in a plastic cupBehind_Moonshine

Once referred to as the “Bruce Springsteen of the Southwest,” Roger’s rock n’ roll persona is often misinterpreted.  While he admits to playing as hard as he works, Clyne is a conscientious catador, learning from his mentors at Tequilas Finos, owner Federico Cabo and Master Distiller, Arturo Fuentes.

In these next clips, Roger Clyne gets up close and personal with his fans and concert goers at Billy’s Ice House in New Braunfels, TX, as he conducts his own tequila tasting of Mexican Moonshine.

Still a student of life, as well as tequila, in this snippet, we discuss proper tasting practices and the Vinturi aerator.

Hey Cantinero!

jason silverman, mixology, roger clyne, mexican moonshine

Jason Silverman, mixologist and fan of Roger Clyne – the man, the musician, and his Moonshine

 

With mixology driving the spirits industry and specially made cocktails being the new world order, Roger Clyne gives his thoughts on mixing with Mexican Moonshine.

Here, Clyne recounts his New York visit with Agave Beverage Manager, Jason Silverman, of the trendy Agave Bar & Restaurant.

So how does Roger Clyne relax after a long day on the road?  Try his signature drink, the Cheat-a-Rita!

And everything’s slowin’ down flowin’ counterclockwise

Throughout his journey, Roger Clyne has successfully handled life’s curveballs.

Circus_Mexicus

Circus Mexicus, a weekend beach party jam session in the sleepy town of Puerto Peñasco, Mexico

Whether it was pursuing a music career independent of the support of corporate record labels, or organizing Circus Mexicus, a weekend beach party jam session in the sleepy town of Puerto Peñasco, Mexico that has turned into a four day music festival, Roger Clyne & The Peacemakers have deliberately taken “the road less traveled.”

This same thoughtful path can be savored in each of his Mexican Moonshine expressions, and can surely be enjoyed in the melodies and lyrics of the band’s latest CD, The Independent.

If you feel that your own life decisions are turning your world counterclockwise, let these storytellers restore your soul and your taste buds, and heal your love for life.

After all, that was their original intention.

***

Enjoy this video of Roger Clyne & The Peacemakers’ hit, Counterclockwise…

Speaking of curveballs…

Amigos

M.A. “Mike” Morales and Roger Clyne posing for a picture after an amazing evening of tastings and interview

 

 

On April 29, 2014, Roger Clyne & The Peacemakers will unleash their seventh studio album, The Independent.  The title fits these musical mavericks like an old pair of faded jeans worn as a statement against oppression on Casual Fridays.   Yet, as Clyne states, “There’s something about our music that celebrates what’s uniting versus what’s dividing.”

independent

Click on the image to pre-order The Independent now (Release April 29, 2014).

Using this “Tequila Logic,” Roger Clyne has managed to do the same with Mexican Moonshine, gently hitching the spirit’s Lowland agave heritage to the wood notes of Kentucky bourbon to create a peacemaker that rightfully belongs in any collector’s arsenal.

Mexican Moonshine, Mexican Moonshine…Let your heart and your cup overflow, under the glow of the moonshine!  May your heart and your cup… Overflow…under the glow of the Moonshine!

Click here for Part 1 of our visit with Roger Clyne.

Visit Roger Clyne and the Peacemakers online now

Visit Roger Clyne and the Peacemakers online now

 

 

mex moonshine

Visit Roger Clyne’s Mexican Moonshine online now

.

 

 

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