Posts Tagged ‘book review’

Review of Grant MacPherson’s Word of Mouth by Lisa Pietsch

One of the benefits of working at Tequila Aficionado is that we’re often privy to tequila scuttlebutt.  When I heard whispers that Mary Clemente, boss lady of Jurado Tequila, was working on something with well-travelled celebrity Chef Grant MacPherson, I had to know more. It isn’t just about the tequila for me.  My interest lies […]

Review of Ilana Edelstein’s The Patron Way by Lisa Pietsch

Business Narrative, Marketing Manual, or Romance? Described as a “deeply personal business narrative,” the story centers around the development from the ground up of Patrón tequila, a “brand that single-handedly changed the face of the liquor industry,” by its co-founder, Martin Crowley, and as told by his then young and lively life partner, Ilana Edelstein. […]

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