Tag Archives: cabo wabo

Founder’s Feature: Sammy Hagar & Cabo Wabo Tequila

sammy hagar, cabo waboAlexander Perez, Founder of Tequila Aficionado, interviews Sammy Hagar in this classic Founder’s Feature from the Tequila Aficionado vault.

Sammy Hagar has since sold Cabo Wabo to Campari, but he continues to live the Cabo Wabo lifestyle that he describes in the interview.

 

Look for our reviews of Cabo Wabo tequilas Blanco, Reposado, Anejo and Diablo coming soon to tequila Aficionado.

 

blanco, cabo wabo, sammy hagar, tequilaCabo Wabo Blanco:

As crystal clear as the waters surrounding Cabo San Lucas, Cabo Wabo Tequila Blanco arouses the senses with fresh floral aromas complemented by notes of lime and mint. Handcrafted from 100-percent Weber’s Blue Agave, our blanco boasts unadulterated agave flavors and a slightly spicy character that teases the palate, and delivers a crisp, clean finish that leaves you energized and refreshed. Enjoy Cabo Wabo Tequila Blanco as a chilled shot or in your favorite premium drink.
Pure, crystal-clear color
Bottled direct from distillation
Fresh, floral bouquet with spicy lime and full agave flavors

 

repo, cabo wabo, reposado, sammy hagar

Cabo Wabo Reposado:

Recognized as one of the finest tequilas in the world, Cabo Wabo Tequila Reposado delivers a distinctive experience that even the most discerning drinkers find delightful and unique. An assertive nose of sweet lime, orange and fresh herbs excites upon pouring. Maturation in American oak casks for 4 to 6 months infuses our Reposado with a bold peppery flavor and hints of fruit that linger on the palate briefly, followed by a long, spicy finish. A truly incomparable spirit, Cabo Wabo Tequila Reposado is ideal for sipping solo or in a top-shelf margarita or other mixed drinks.
Amber-yellow color
Aged in oak casks for four to six months
Rich, peppery taste with abundant fruit flavors

 

anejo, cabo wabo, sammy hagar

Cabo Wabo Anejo:

For those who appreciate the deep, robust flavor that only proper aging can bring, Cabo Wabo Tequila Añejo is truly a tequila without peer. Matured in American oak barrels for 14 months, our Añejo presents a full vanilla and caramel nose that quickly gives way to woody notes on the palate complemented by hints of honey and chocolate. A long, delicate finish – the definition of smooth – completes the experience, and it makes Cabo Wabo Tequila Añejo a drink best enjoyed on its own.
Amber-gold color
Aged in American oak barrels for 14 months
Vanilla and caramel nose with honey and chocolate flavors

 

diablo, cabo wabo, cabo diablo, cinnamon tequila, sammy hagar


 

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Distilleries and Tequila Brands (NOM List 5 May 2014)

distilleries

“Oopsie!” at the CRT

Remember when the last NOM List was released from the CRT and Cabo Wabo had mysteriously moved from Campari to Brown-Forman?  As it happens, it was a significant administrative error on the part of the CRT.  Cabo Wabo hasn’t moved.  Luckily, the folks at Campari were on the job all weekend and set things straight with the CRT.  Cabo Wabo is back where it belongs – with campari.

Distilleries & Tequila Brands Updated

Our updated list of distilleries and tequila brands, the “Nom List”, as of 5 May 2014, is now available for download in both PDF and Excel formats. Click on any of the underlined items within the list to be taken directly to our reviews, articles, tasting notes and features on each tequila brand.

Tequila Brands Old & New

distilleries, circus mexicus, roger clyneEach of our NOM Lists contains the names and information of brands that have previously appeared on NOM lists in the past but have since been dropped by the CRT. Pinpointing your treasure bottles has never been easier! Please understand that this list is not a comprehensive list of every tequila brand ever made. We make every effort to be sure it is as accurate as possible from the time we at Tequila Aficionado Media began publishing our lists in 2013.  

 

Click to download the format of your choice:

5 May 2014 NOM List in PDF format

5 May 2014 NOM List in Excel format

Click on any RED link within the NOM list to see the Tequila Aficionado articles and reviews on that brand.

*Color Coding*

  • Brands highlighted in Green are recent additions (see comment on Excel spreadsheet for first shown date)
  • Brands highlighted in Red did not appear on the current list (see comment on Excel spreadsheet for last shown date)
  • Brands highlighted in Blue are suspected of using a diffusor in production.

 

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CRT Drops Ball, Campari Keeps Cabo Wabo

Cabo Wabo Moved to Brown-Forman?

When we downloaded the 28 April NOM List from the CRT to update the Tequila Aficionado NOM List, we were shocked to find that Cabo Wabo Tequila had moved from Campari to Brown-Forman.  Naturally, we needed to discuss the state of affairs with other aficionados.  Luckily, Campari was on the ball.

 

 

crtJust a Mixup at the CRT

Great news!  We have it on excellent authority that Cabo Wabo has not moved.  Hopefully, the CRT will make the appropriate corrections soon.

 

Direct from Campari

Following is the letter I received today from Caitlin Crisan, the Public Relations Manager for Campari:

 

cabo wabo, tequila, campari

 

From: Caitlin Crisan
Sent: Friday, May 02, 2014 12:14 PM
To: Lisa Pietsch
Subject: Cabo Wabo NOM Issue

Hi Lisa,

I saw your post yesterday on the NOM issue with Cabo Wabo Tequila. I assure you this was a mistake and the brand is still very much with Campari America.

cabo wabo, tequila, campari, brown-forman, If you have any further questions or clarification, please don’t hesitate to reach out to me.

Best,

Caitlin Crisan

Public Relations & Events Manager

CAMPARI AMERICA

A GRUPPO CAMPARI COMPANY

1255 Battery St. Suite 500

San Francisco, CA, 94111

tel 415.315.8093 | fax 415.315.8062

www.campariamerica.com

Follow us on Twitter: @CampariAmerica

Fan us on Facebook.

 

Cabo Wabo

Cabo Wabo Tequila is The Original Rock&Roll ultra-premium tequila. Cabo Wabo was created by Rock&Roll Hall-of-Famer Sammy Hagar to have a superior tequila to serve his friends in his Cabo Wabo Cantina in Cabo San Lucas, Mexico. Handcrafted from 100% Blue Weber Agave, Cabo Wabo offers a Blanco, Reposado, and Anejo tequila. Cabo Wabo is acknowledged as one of the finest ultra-premium tequilas in the world and continues to win top competitive tasting awards, including a Double Gold Medal at the San Francisco World Spirits Competition and the Chairman’s Trophy at the Ultimate Spirits Challenge.

Cabo Wabo is STILL owned by Gruppo Campari.


 

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NOM List: Tequila Brands List (28 Apr 2014)

campair, brown-forman, cabo waboWhile we understand that errors occur in the NOM List all the time, this particular change in the NOM List makes us stop and take notice.  Cabo Wabo tequila, formerly Sammy Hagar‘s baby until it was sold to Campari, has moved from NOM#1440 CAMPARI MEXICO to NOM#1119 BROWN – FORMAN TEQUILA MEXICO.  Is this simply an error on the NOM List or is something bigger happening here?

 

 

Tequila Brands Updated

don pilar, tequila, nom list, tequila brands

Don’t shoot the tequila.

Our updated list of distilleries and tequila brands, the “Nom List”, as of 28 April 2014, is now available for download in both PDF and Excel formats. Click on any of the underlined items within the list to be taken directly to our reviews, articles, tasting notes and features on each tequila brand.

Tequila Brands Old & New

Each of our NOM Lists contains the names and information of brands that have previously appeared on NOM lists in the past but have since been dropped by the CRT. Pinpointing your treasure bottles has never been easier! Please understand that this list is not a comprehensive list of every tequila brand ever made. We make every effort to be sure it is as accurate as possible from the time we at Tequila Aficionado Media began publishing our lists in 2013.  

 

Click to download the format of your choice:

vacation, tequila, beach, tequila brands, nom list

Need a vacation?

28 April 2014 NOM List in PDF format

28 April 2014 NOM List in Excel format

Click on any RED link within the NOM list to see the Tequila Aficionado articles and reviews on that brand.

*Color Coding*

  • Brands highlighted in Green are recent additions (see comment on Excel spreadsheet for first shown date)
  • Brands highlighted in Red did not appear on the current list (see comment on Excel spreadsheet for last shown date)
  • Brands highlighted in Blue are suspected of using a diffusor in production.


 

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Salt, Liquor, Lime–A Tequila Flux Capacitor by M.A. “Mike” Morales

Tequila Aficionado Media on The Set Of Salt, Liquor, Lime

Tequila Aficionado Media first made contact with the co-producers of Salt, Liquor, Lime in the Spring of 2013 via social media.  Once production was moved in late August to Southern California during a blistering heat wave, we were invited to join the cast and crew to exclusively record our experiences on the set.

***

The Stars of the indie short film, Salt, Liquor, Lime.

The Stars of the indie short film, Salt, Liquor, Lime.

Remember 1989?

There were only a handful of 100% de agave tequilas back then:  Herradura, Chinaco, El Tesoro de Don Felipe, Hornitos and a young upstart brand that would revolutionize the spirits world, Patrón.  These were popular with the original tequila snobs–movie stars and artists–but mixto tequila (51% blue agave, 49% “other sugars”) captured the lion’s share of the market.

It was the end of the Reagan era with the election of George H. W. Bush as President while hundreds of savings and loan associations were bailed out by the government for $150 billion.  Exxon’s oil tanker, Valdez, spilled 11 million gallons of oilafter running aground in Alaska, but gas was just  97 cents per gallon.  Anddue to the greenhouse effect, scientists declared 1989 as the warmest year on record.

Meanwhile, in music, Jon Bon Jovi married his high school sweetheart in Las Vegas while Michael Jackson was named the “King of Pop” at the Soul Train Awards.  The Moscow Music Peace Festival took place in the Soviet Union and was headlined by Bon Jovi, Ozzy Osbourne, Mötley Crüe, Skid Row, Cinderella, and the Scorpions.  Finally, Whitesnake’s David Coverdale married rock n’ roll video vixen (and every adolescent boy’s dream), Tawny Kitaen.

 

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Skinny's Lounge in North Hollywood, CA.

Skinny’s Lounge in North Hollywood, CA.

In their hey day, famed West Hollywood night clubs like the Whisky-a-Go-Go, the Roxy and the Troubadour packed patrons in to see such groups as Great White, Warrant, Poison, and Guns N’ Roses.  Out in North Hollywood, The Lodge, now known as Skinny’s Lounge, was serving the gay/transsexual communities in droves.

Twenty-five years later, Skinny’s is now the scene of a raucous new indie short film that takes place during the glory days of glam rock, power ballads, big hair and cheap tequila.

 

Salt, Liquor, Lime

The mysterious magic bottle of tequila.

The mysterious magic bottle of tequila.

Salt, Liquor, Lime is the story of three forty-something women, Diana (Vené Arcoraci Dixon), Jenn (Connie Marie Chiarelli) and Michelle (Sabrina Stewart) reuniting for their 20th college reunion.  Before the big event, they decide to pre-game at their old hangout, the Deja Vu Tavern (Skinny’s), for one drink.  It’s there that Marie (Liane Curtis), Deja Vu’s ageless owner and tequila maven, gives them some magical tequila from a mysterious bottle.

The hangover effect of this “tequila flux capacitor” takes the gals someplace unexpected where they discover their true hearts desire.

 

.      

Susan Thompson and Cynthia Macadam, co-producers of Salt, Liquor, Lime.

Susan Thompson and Cynthia Macadam, co-producers of Salt, Liquor, Lime.

 

The Story Behind Salt, Liquor, Lime

Billed as “a short film about time, tequila and the space time continuum,” Salt, Liquor, Lime is written and directed by Cynthia Thompson MacAdam, and co-produced by her and her multi-talented cousin and make up artist, Susan Thompson.

 

.      

      During a break in filming at Skinny’s Lounge, they discuss the project’s long history.

Indie Tequilas Answer The Call

No one knows the blood, sweat and tears that it takes to bring an independent film from conception to fruition better than a tequila brand owner, especially a small, independent tequila brand owner.

Struggling with mounds of paperwork, sometimes for years in both English and Spanish, to locating and acquiring financing and choosing the right distillery to direct the project.  Then, devising an effective marketing strategy to advertise the brand on a shoestring budget while fighting for shelf space next to the “Big Boys” with unlimited piles of cash.  And even if you win an award here and there for your quality and excellence, that’s still no guarantee that cases will move and bottles will fly off the shelves (or, in the case of movies, put butts in the seats), at least not without high powered distribution in place.

That’s why the following leading independent tequila brands chose to support Salt, Liquor, Lime and were rewarded with some slick product placement.

Karma tequila.

Karma tequila.

 

Karma (NOM 1107)–An award winning blend of double and triple distillation, this Highlands tequila is fronted by partners Ray McBride, Robert Grant and Gary Eisenberger who have carefully and strategically grown the brand from the West Coast to East Coast using pure passion and, of course, good karma.

Embajador tequila.

Embajador tequila.

 

 

 

 

Embajador (NOM 1509)–Declaring to be “the finest shot in the game,” this Arizona based family owned brand is gaining serious traction in the tequila industry.

 

Suerte tequila courtesy of Felicity Ryan.

Suerte tequila courtesy of Felicity Ryan.

 

 

 

 

 

 

Suerte (NOM 1530)–One of the hottest young brands to come along, this tequila has quickly acquired a name and a reputation for quality under the shrewd guidance of its co-founders, Lance Sokol and Laurence Spiewak.

Each of these brands not only understood the value of independent films as art, but also the importance of supporting female spearheaded projects, particularly in this era where marketing numbers show that 70%-80% of the buying decisions for the household are heavily influenced by women.

The Challenges of Filming A Female-Driven Comedy

Whether it’s marketing a fledgling tequila brand or shooting an indie film, flexibility while keeping an eye on results is critical for its survival.

.    

In this clip, Cynthia and Susan discuss the changes and challenges of filming Salt, Liquor, Lime, a female-driven comedy, and where they’d like to ultimately end up. 

Keeping It Real

Stunt booze.

Stunt booze.

Skinny’s Lounge in North Hollywood doubled as the Deja Vu Tavern, the fictional club in the Midwest that is the scene of all of the short film’s interior action.  Actress (and one time bartender) Lacy Fisher, also the film’s production designer and whose husband owns Skinny’s, made sure that everything on and behind the bar echoed the trends of 1989 and today.  Even the cocktails had their own stunt doubles.  No alcohol was poured or harmed during the making of this film.

 

 

Ready For Our Close-up! 

In a surprise move by Cynthia and Susan, Tequila Aficionado was mentioned in one of the character’s dialogue.

tequila aficionado, salt liquor lime movie

Tequila Aficionado in the movies.

 

 

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Quiet on The Set!

Craft table.

Craft table.

Ask anyone who’s ever worked on a film set and they’ll tell you, movie making is like the military–“hurry up and wait.”  Long lulls between scenes while the crew lines up lighting and camera angles can last hours.  Not so on the set of an indie film.  Much like bringing a young tequila brand to the market, nimbleness and thinking on your feet are required.

Budget constraints, time crunches and scene continuity are dealt with in real time.  Skinny’s opens  every night of the week at 8pm, so the cast and crew had early set calls for hair and make up and none of the equipment could be left overnight.

Teamwork and camaraderie are strengthened, and most times, egos are left at the door.  What results are more brilliant portrayals, more genuine emotion, and…

 

.    

 

…More hilarious laughs.

 

.    

 

And the Award Goes To….

Salt, Liquor, Lime, the short film, premiered on January 24, 2014 to a full house at Skinny’s Lounge.  Guests were treated to cocktails and laughs and the cast and crew were given a proper send-off.

Balancing act.

Balancing act.

Like a start-up tequila brand, hopes and dreams are nurtured by hard work and care.  Film festivals like South by Southwest (SXSW), the Sundance Film Festival and many others are certainly a possibility for Cynthia and Susan’s project.

Whether a newcomer tequila envisions itself to be the next Cabo Wabo or Peligroso, or Salt, Liquor, Lime promises to be the next Bridesmaids or The Hangover is anyone’s guess.  But like any indie film or indie tequila, it’s not just about the buzz behind your brand, but how well your story is told.

The ladies of Salt, Liquor, Lime have fun with Siete Leguas tequila.

The ladies of Salt, Liquor, Lime have fun with Siete Leguas tequila.

 

Keep it here on TequilaAficionado.com to see how this tale ends.

 

***

If you’d like to support the indie film Salt, Liquor, Lime, go here.

Follow Salt, Liquor, Lime on Facebook. And on Twitter @SaltLiquorLime

 

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