Posts Tagged ‘cata’

Jessica’s Journey – Epic Marketing or Sauza History Lesson?

Epic Marketing or Sauza History Lesson? You Be the Judge Part 3 in Jessica’s Epic Journey By Jessica Arent, Tequila Aficionado Contributor My second day in Mexico was focused on the product and team brainstorming for a market launch. Believe me when I say Mel Gibson’s character in “What Women Want” wasn’t so far off […]

Romero Mena in the agave fields.

Women In The Tequila Industry: Ana Maria Romero Mena by M.A. “Mike” Morales

In the 2010 industry classic special report entitled Tequila Appreciation for USA Today, it listed five tequila trends to watch.  Here, we’re focusing on one of them… The role of women in the tequila industry. The report predicted that more women, in particular Latina/Hispanic women with family ties to agave growers and tequila producers, would […]

Mike Morales Makes History at Cata de Tequila

Forbes’ Chris Milligan describes his experience at the historic New Mexico International Intimate Tequila Tasting (NMIITT) in Albuquerque.  he also describes how it was historic in two ways and what set it apart from any other tasting to date.  be sure to read the entire story (short) as well as the comments.  Click here now. […]

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