Posts Tagged ‘Chris Zarus’

national tequila day, last tequila standing, tequila aficionado, TV show, reality show

Tequila Aficionado Media Presents Last Tequila Standing

First ever Tequila Reality Show kicks off on National Tequila Day! For Immediate Release! In 2011, eighteen tequila start ups had vied to be crowned the top Brand Of Promise(TM) in the world’s first broadcasted Tequila Reality Show. Tequila Aficionado Media Presents Last Tequila Standing July, 2015, San Antonio, TX:  Starting July 24, 2015, National Tequila Day, 45 exclusive […]

Craft Tequila–WTF Does THAT Mean? Part 2

Blurred Lines Throughout Part 1, we employed the use of more adjectives and descriptors to define, describe and distinguish one booze from another in the same category, as well as to give the illusion that it is actually closer to another booze in the leading categories. Words like award-winning, artisanal, small-run, limited-production, hand-crafted, and boutique […]

Craft Tequila: WTF Does THAT Mean? Part 1

An interesting question crossed my desk concerning the term craft as it relates to tequila. This person asked… “The one thing I am finding is the definition of ‘craft’ is all over the place. What does craft mean to you?  Do you think it is based on the method, quantity, who makes it or maybe […]