Tag Archives: Glazers

Felipe’s Mexican Restaurant–It’s In The Blood

2014-08-22 19.57.43Felipe’s Mexican Restaurant’s humble beginning exemplifies the meaning of the Latino American Dream. 

Voted a Reader’s Choice award for Best Mexican Restaurant in 2014 by the Wichita Eagle, the family owned chain has been in business for nearly 50 years pioneering its style of Mexican cuisine and feeding generations of families in Wichita, Kansas. 

On a bustling and muggy Friday night in late August 2014, Tequila Aficionado Media was invited to meet with the proprietors of Felipe’s, the Lujano family, at the northeast Wichita location of their four venues.  

Family Is Everything

Felipe's logo.

 2014-08-22 20.59.43It is the family patriarch, Don Roberto Lujano, who captures all the attention.

Strolling through the clean and brightly decorated restaurant, Don Roberto, brother of the deceased Felipe for whom the restaurants are named, visits every table to shake hands with his regulars.  He responds with a wide grin and a kind word as people of every race, creed and color call him Papa.2014-08-22 20.58.13

In the next two clips, Don Roberto’s son, Miguel Lujano, manager of the northeast restaurant on Woodlawn Blvd., recounts Felipe’s vast history as the first establishment to introduce Mexican cuisine to Wichita in 1967.

Think You’ve Tasted It All?

I’ve ingested just about every single style of Mexican food.  From glitzy chain restaurants with signature tropical fruit-based tequila drinks, to hole-in-the-wall mom-and-pop diners that serve handmade tortillas and guacamole, I truthfully thought I had tasted it all.

2014-08-22 20.20.01

Not the usual “gringofied” spicy Mexican food that is served in the corporate-owned eateries, Felipe’s relies heavily on a medley of traditional herbs, spices, and heirloom family recipes.  Still, they are not without its own unique cuisine challenges as Miguel Lujano explains…

Mild vs. Hot 

2014-08-22 21.12.04With the influx of more Mexican and Mexican Americans into Wichita establishing diners of their own, Felipe’s continues to find ways to distinguish itself from the rest of the pack.

Noting that their customer base is trending toward more spicy hot ingredients, the Lujano family has taken advantage of this turnabout by adding some picante to their signature dishes.  Don Roberto Lujano and his wife, Maria Teresa, still cook in the kitchen with most dishes made from scratch.

And in a state whose liquor is controlled (state run), the task of obtaining more authentic tequilas for Felipe’s emblematic cocktails can be even more challenging, especially when competing restaurants plagiarize them for their own menus.  The secret, Miguel Lujano insists, is educating their customers.

Maestro Dobel Special Edition

Maestro Dobel Special Edition

Felipe's Special Edition selection.

Felipe’s Special Edition selection.

Miguel admitted that it also helps to be friendly with representatives from Glazer’s and Standard Beverage Corporation, liquor distributors who share his passion for tequila.  Through his relationships, Felipe’s has been able to acquire such sought after tequilas as Suerte, Siete Leguas, Demetrio, George Clooney’s Casamigos, and participate in Maestro Dobel’s Special Edition program.

2014-08-22 22.53.24

 

Craving Felipe’s

Here, Miguel Lujano explains how Felipe’s is so artful at getting their customers to crave their cooking and cocktails.

Three Keys To Success

Miguel Lujano shares his father’s three keys to a successful Mexican restaurant.

In The Blood

In a city that has seen its Hispanic population boom from a scattering few in 1967 to close to 60,000 strong in 2014, Felipe’s has actively enticed the unpredictable tastes of its community over the decades.  But, what keeps the Lujano family passionately pushing the limits of their traditional fare?

Simply put–

It’s in their blood.

***

Enjoy this Felipe’s signature recipe for homemade sangrita…

Felipe's signature recipe for homemade sangrita.

Felipe’s signature recipe for homemade sangrita.

 

2014-08-22 22.26.35

and Miguel’s signature Margarita.

Never miss an article or review again – Subscribe now!

* indicates required

Email Format

View previous newsletters.


Rancho La Joya Tequila–Roberto Sanchez del Toro

Rancho La Joya blanco and reposado.

Rancho La Joya blanco and reposado.

Passion:  The A Game

To say that Roberto Sanchez del Toro, exclusive importer and brand developer of Rancho La Joya tequila (NOM 1555) has endured adversity would be an understatement.  To say that he has survived his life’s challenges, thus far, with grace and his boyish charm still intact would be putting it mildly.

San Antonio, Texas, resident, Roberto was a young high school student when, due to immigration reasons, he was forced to manage the family’s thriving tamale husk production business while his parents were temporarily out of the country.

Then, as a sophomore at St. Mary’s University, he decided to create his own tequila business only to suffer defeat at the hands of the merciless Texas spirits retail and distribution industries.

Fast forward to 2013…

Roberto Sanchez del Toro, importer of Rancho La Joya tequila.

Roberto Sanchez del Toro, importer of Rancho La Joya tequila.

A rabid lifelong San Antonio Spurs fan, it was during a hard fought pick up basketball game that Roberto took a knee to the groin.  A subsequent doctor’s exam revealed the shocking news that he was suffering from advanced testicular cancer followed by surgery and three months of chemotherapy while simultaneously reviving his failed tequila business.

All of this before the age of 24!

In this clip, Sanchez del Toro, following in his parents’ entrepreneurial footsteps, learns the pitfalls of the tequila business firsthand…

 

Here, Roberto recalls the start of 2013…

 

 

A shrewd businessman even in college, Sanchez del Toro, now with a degree in International Business, kept the lines of communication open with the García family, third generation Highlands agave producers of Rancho La Joya tequila.

Roberto takes us through the tequila’s process…

 

 

Even though the distillery has a large output capacity to meet demand, Roberto discusses what the ramifications of the current agave shortage could mean to the producers of tequila Rancho La Joya.

 

 

[To learn more about Rancho La Joya’s production techniques, click here.]

 

The new look of Rancho La Joya tequila.

The new look of Rancho La Joya tequila.

 

Along with partner, Mike Garcia, a successful San Antonio technology marketing executive (no relation to the agave producing and distilling family), and a team of consultants as guides, Roberto Sanchez del Toro, now 25, has a clean bill of health and is ready for the long haul with his newly revamped Rancho La Joya tequila, as well as having taken over the reigns of the family enterprise.

With a redesigned bottle that more accurately represents the juice inside, and the promise of statewide distribution from Glazer’s, Roberto is anxious to turn his initial sales call rejections into inspired action within the state of Texas, the second largest consumer of tequila, and beyond.

Why Tequila?

Of all the start up businesses Roberto could have chosen, he explains in the following segment why he selected tequila.

The Five Year Plan

Roberto describes where he sees Rancho La Joya Tequila in five years.

 

Rancho La Joya is available in blanco and reposado expressions.  Plans are in the works for a 36 month aged añejo to be called Diamante that will be marketed with branded stemmed glassware.

Roberto Sanchez del Toro cheers on his beloved Spurs.

Roberto Sanchez del Toro cheers on his beloved Spurs.

At this time, only the following local restaurants and bars carry Rancho La Joya…

La Fogata, Mi Tierra Café & Bakery, SoLuna, Rio Rio Cantina, Stetson Bar, Ice Lounge.

Like the San Antonio Spurs, who are currently battling in the 2014 NBA Playoffs, Roberto Sanchez del Toro has proven that bringing your “A” Game and passion into everything you do invariably results in a winning record.

***

Follow Rancho La Joya on Facebook

Or, on their website

 

Never miss an article or review again – Subscribe now!

* indicates required

Email Format

View previous newsletters.