Posts Tagged ‘Jalisco’

Craft Tequila–WTF Does THAT Mean? Part 2

Blurred Lines Throughout Part 1, we employed the use of more adjectives and descriptors to define, describe and distinguish one booze from another in the same category, as well as to give the illusion that it is actually closer to another booze in the leading categories. Words like award-winning, artisanal, small-run, limited-production, hand-crafted, and boutique […]

Craft Tequila: WTF Does THAT Mean? Part 1

An interesting question crossed my desk concerning the term craft as it relates to tequila. This person asked… “The one thing I am finding is the definition of ‘craft’ is all over the place. What does craft mean to you?  Do you think it is based on the method, quantity, who makes it or maybe […]

Rancho La Joya Tequila–Roberto Sanchez del Toro

Passion:  The A Game To say that Roberto Sanchez del Toro, exclusive importer and brand developer of Rancho La Joya tequila (NOM 1555) has endured adversity would be an understatement.  To say that he has survived his life’s challenges, thus far, with grace and his boyish charm still intact would be putting it mildly. San Antonio, Texas, […]

Latest Tequila NOM List (Dated 19 August 2013)

Releasing the NOM list here at Tequila Aficionado had nothing to do with the other NOM lists that are available through apps and other websites. We needed our own current NOM list to reference in a spreadsheet format for desktop work. Once we’d gone completely OCD on it and filled in the blanks that you […]

Tequila Aficionado Podcast #3 (Part 3 of 3)

The continuation of Podcast #2, this is Tequila Aficionado Founder, Alex Perez, and CEO, M.A. “Mike” Morales meeting face-to-face for the first time.  They met in July of 2006 at a restaurant in California and tasted Siembra Azul, Dos Lunas and  Jarro Viejo tequilas. Tequila Aficionado Podcast #3 (Part 1 of 3) Tequila Aficionado Podcast […]

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