Posts Tagged ‘jose cuervo’

Barrio Café por Avión at PHX Sky Harbor International Airport.

Barrio Café–A Tequila Oasis

[In an industry of cookie-cutter airport cantinas, it was refreshing to experience a little bit of the local flavor at Barrio Café during a recent layover at Phoenix Sky Harbor airport’s Terminal 4.] *Yawn!* Frequent flyers are a highly sought after target market.  Just ask any company that pays top dollar to advertise in in-flight magazines.  They’ll admit that […]

The Mega Marketing of a Brand Part III – Back To The Future With Jose Cuervo

Originally published on Dec 3, 2006     The trend in the spirits industry is for cross marketing with a guerrilla attitude. That’s shooting your enemy not from behind trees and bushes, but… From where they don’t expect you to be! Nobody’s proven to be better at this than Jose Cuervo. 09 Let’s Review… […]

The Mega Marketing of a Brand Part II – Jose Cuervo Is A Friend of Mine

Originally published on Dec 3, 2006     In a relationship that the Animal Planet calls symbiotic–like the small fish feeding on scraps from a shark’s jaws, or birds picking the bugs off a hippo’s butt–Cuervo has benefited nicely over the years by partnering with major restaurant chains all over the US. They have […]

The Mega Marketing of a Brand Part I – On the Road With Jose Cuervo

Originally published on Nov 30, 2006     What better place to introduce your products but in your own place? What better audience to introduce your products to, but to a sequestered one? Maybe there was something to this mega-marketing to travelers with long layovers? Time travel with Tequila Aficionado & Jose Cuervo Click To […]

Don't be THIS writer.

How Your Favorite Periodicals Perpetuate Tequila Myths

Editors of major men’s magazines still insist that their audience only shoots tequila. Click To Tweet One Day, At Band Camp… Recently, myself, and a few select others in this tightly knit tequila community, were asked to be interviewed for quotes concerning “surprising things you can do with tequila” for the May issue of a major, worldwide men’s […]


Germán González and The Riedel Tequila Glass

In this segment, Germán González, distiller of T1 Tequila Uno and Tears of Llorana, explains why the Riedel Ouverture glass (now part of Riedel’s Vinum collection) is ideal for tequila tasting. He demonstrates the right way and the wrong way to hold the glass, and details why it is so effective a tool when enjoying his exquisite tequilas. […]

Jessica’s Journey – Epic Marketing or Sauza History Lesson?

Epic Marketing or Sauza History Lesson? You Be the Judge Part 3 in Jessica’s Epic Journey By Jessica Arent, Tequila Aficionado Contributor My second day in Mexico was focused on the product and team brainstorming for a market launch. Believe me when I say Mel Gibson’s character in “What Women Want” wasn’t so far off […]

Craft Tequila–WTF Does THAT Mean? Part 2

Blurred Lines Throughout Part 1, we employed the use of more adjectives and descriptors to define, describe and distinguish one booze from another in the same category, as well as to give the illusion that it is actually closer to another booze in the leading categories. Words like award-winning, artisanal, small-run, limited-production, hand-crafted, and boutique […]

Change is at Hand for the Tequila Market, Part I

Part I of II Written by Chris Zarus of TequilaRack Tequila Brands and Producers Have Already Sailed Into the Sucker Hole For those new to the expression, a “sucker hole” is a colloquial term referring to a spate of good weather that “suckers” sailors into leaving port just in time for a storm to resume […]

A Tequila Fact Most Don’t Want to Admit

Tequila newbs will often namedrop. It gives them away every time. A controversial sound bite from my upcoming dynamic article, The Evolution of The Tequila Bar, featuring Mercado restaurant and bar in the heart of Santa Monica, CA. Marco Antonio Ramos Monterrubio, the former manager of Mercado, reveals the one tequila fact that most don’t want to admit. […]