Dan Pashman of The Sporkful did an audio interview with Ilana Edelstein, author of The Patron Way. We felt it was worth sharing since we’d recently reviewed Ilana’s book. You can read Lisa’s full review here. Click here for the audio of Dan Pashman’s interview.
Posts Tagged ‘lisa pietsch’
Business Narrative, Marketing Manual, or Romance? Described as a “deeply personal business narrative,” the story centers around the development from the ground up of Patrón tequila, a “brand that single-handedly changed the face of the liquor industry,” by its co-founder, Martin Crowley, and as told by his then young and lively life partner, Ilana Edelstein. […]
The Package The packaging was promising. The bottle is a deep, earthy brown-black like those cups of coffee I enjoy every morning. The lettering was white with gold trim, just enough bling to show they’d taken some pride in this product. The Open Alex’s Inspector Clouseau voice kept coming to mind as I broke the seal. I removed […]
“The maple trees of the north and the agave from the south have French kissed while dancing the Salsa.” Lisa Pietsch (Quebecois, hockey and tequila lover) reviews her first taste of De La Tierre Maple Cinnamon Liqueur (Reposado tequila with real Canadian Maple Syrup added). Read her full review by clicking here.