Posts Tagged ‘martin crowley’

Review of Ilana Edelstein’s The Patron Way by Lisa Pietsch

Business Narrative, Marketing Manual, or Romance? Described as a “deeply personal business narrative,” the story centers around the development from the ground up of Patrón tequila, a “brand that single-handedly changed the face of the liquor industry,” by its co-founder, Martin Crowley, and as told by his then young and lively life partner, Ilana Edelstein. […]

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