Posts Tagged ‘Mexico’

Jessica’s Journey Interrupted Due to Hurricane Odile

I must interrupt my epic tequila journey with news of  Hurricane Odile By Jessica Arent   Anyone that knows me knows Cabo San Lucas is my home away from home. I find myself worrisome and agitated as I await word of the many I call “family” and “friend” who are unaccounted for and unreachable. Since Sunday […]

New Tequila NOM List (Dated 26Aug2014)

Download the updated Tequila Nom List for 26 August 2014. Click To Tweet The Tequila NOM List Each of our tequila NOM Lists contains the names and information of current brands as well as those that have previously appeared on NOM lists but have since been dropped by the CRT. Pinpointing your treasure bottles has […]

Jessica’s Journey – Epic Marketing or Sauza History Lesson?

Epic Marketing or Sauza History Lesson? You Be the Judge Part 3 in Jessica’s Epic Journey By Jessica Arent, Tequila Aficionado Contributor My second day in Mexico was focused on the product and team brainstorming for a market launch. Believe me when I say Mel Gibson’s character in “What Women Want” wasn’t so far off […]

Jessica’s Journey Begins

Jessica’s Journey Begins By Jessica Arent Bienvenidos A Guadalajara! With my itinerary (AKA Dress Code) in hand, and my presentations reviewed for the hundredth time, I arrived in Guadalajara on a very wet and rainy afternoon. Cloud cover obstructed my view on the landing pattern into the airport. Fluent in Spanish, I breezed through customs […]

Mestizo logo

Mestizo Mezcal–A Perfect Convergence of Cultures

  When we first met Arturo Palencia, co-founder of the award winning Mestizo Mezcal, we were struck by his boyish charm and seemingly tender age.  We were surprised to discover that this thirty-something was no newcomer to the competitive and often brutal spirits industry. In this clip, Arturo tells how he became involved with mezcal and the […]

Jessica’s Journey: The Epic Tequila Tour

Jessica’s Epic Tequila Tour: When you love what you do, you immerse yourself in the experience By Jessica Arent BIENVENIDOS A GUADALAJARA, JALISCO, MEXICO! I am not going to lie, when your living is derived from that which you are passionate about in a culture you call home, it ceases to be a J.O.B and […]

embajador tequila, tequila aficionado, tequila

Embajador Tequila–Building a Legacy

After a tiring day of meetings and visiting key accounts in Austin, TX, Andres Garcia, Regional Sales Manager for family owned Embajador Tequila, was kind enough to visit with us in our San Antonio offices of Tequila Aficionado Media.  Over pizza and pours of Embajador reposado, Andres shared some insights into the SIP Award winning tequila brand. […]

Craft Tequila–WTF Does THAT Mean? Part 2

Blurred Lines Throughout Part 1, we employed the use of more adjectives and descriptors to define, describe and distinguish one booze from another in the same category, as well as to give the illusion that it is actually closer to another booze in the leading categories. Words like award-winning, artisanal, small-run, limited-production, hand-crafted, and boutique […]

Craft Tequila: WTF Does THAT Mean? Part 1

An interesting question crossed my desk concerning the term craft as it relates to tequila. This person asked… “The one thing I am finding is the definition of ‘craft’ is all over the place. What does craft mean to you?  Do you think it is based on the method, quantity, who makes it or maybe […]

roger clyne, mexican moonshine

Roger Clyne’s Mexican Moonshine–Tequila With Intention

On a frigid and damp Saturday night in November 2013, Roger Clyne, along with his band The Peacemakers, invited Tequila Aficionado Media to an intimate concert at Billy’s Ice House in New Braunfels, TX.  Click here for Part 1 of our visit with Roger Clyne. *** “The planet does not need more ‘successful people.’  The […]