Posts Tagged ‘Mexico’

New Tequila NOM List (Dated 26Aug2014)

Download the updated Tequila Nom List for 26 August 2014. Click To TweetPowered By CoSchedule The Tequila NOM List Each of our tequila NOM Lists contains the names and information of current brands as well as those that have previously appeared on NOM lists but have since been dropped by the CRT. Pinpointing your treasure […]

Jessica’s Journey – Epic Marketing or Sauza History Lesson?

Epic Marketing or Sauza History Lesson? You Be the Judge Part 3 in Jessica’s Epic Journey By Jessica Arent, Tequila Aficionado Contributor My second day in Mexico was focused on the product and team brainstorming for a market launch. Believe me when I say Mel Gibson’s character in “What Women Want” wasn’t so far off […]

Jessica’s Journey Begins

Jessica’s Journey Begins By Jessica Arent Bienvenidos A Guadalajara! With my itinerary (AKA Dress Code) in hand, and my presentations reviewed for the hundredth time, I arrived in Guadalajara on a very wet and rainy afternoon. Cloud cover obstructed my view on the landing pattern into the airport. Fluent in Spanish, I breezed through customs […]

Mestizo Mezcal–A Perfect Convergence of Cultures

    When we first met Arturo Palencia, co-founder of the award winning Mestizo Mezcal, we were struck by his boyish charm and seemingly tender age.  We were surprised to discover that this thirty-something was no newcomer to the competitive and often brutal spirits industry. In this clip, Arturo tells how he became involved with mezcal and […]

Jessica’s Journey: The Epic Tequila Tour

Jessica’s Epic Tequila Tour: When you love what you do, you immerse yourself in the experience By Jessica Arent BIENVENIDOS A GUADALAJARA, JALISCO, MEXICO! I am not going to lie, when your living is derived from that which you are passionate about in a culture you call home, it ceases to be a J.O.B and […]