Part I of II Written by Chris Zarus of TequilaRack Tequila Brands and Producers Have Already Sailed Into the Sucker Hole For those new to the expression, a “sucker hole” is a colloquial term referring to a spate of good weather that “suckers” sailors into leaving port just in time for a storm to resume […]
Posts Tagged ‘mezcal’
Welcome Back, Old Friend On two separate occasions, Carlos Camarena, the third generation master distiller of El Tesoro de Don Felipe and the equally famous and classic Tequila Tapatío, stepped outside of Las Perlas mezcal and tequila bar in the heart of downtown Los Angeles to enjoy a cigarette. Taking in the scenery of a chilly […]
The preceding podcast was recorded by Tequila Aficionado’s Founder, Alexander Perez, on March 21, 2006. Sadly, many brands still persist in the Tequila Girl marketing that Alex mentioned over seven years ago. Some brands believe they’ve evolved and took it a step further with Tequila Boy marketing. I believe the true aficionado finds both of […]
Tequila Aficionado’s Mike Morales explains the Tequila Aficionado Brands of Promise Awards.