Tag Archives: mike morales

Sipping Off The Cuff: Penasco Tequila Plata

Alexander Perez and M.A. “Mike” Morales taste and discuss Penasco Tequila Plata (Blanco). They also discuss why they’ve nominated this tequila for the 2014 Brands of Promise Awards.

We apologize for the sound quality.  We’ve fixed the issue in recording and this is one of the last reviews with poor sound quality.

 

penasco tequila, tequila,

 

 

Visit Penasco Tequila online at TequilaPenasco.com

Follow Tequila Penasco on Facebook here.

Follow Penasco on Twitter here.

 

From their website:

Welcome to the world of Tequila through the vision of Del Bravo Imports.

We are committed to bringing you one of the finest distilled 100% blue agave tequilas on the market.

Tequila Peñasco represents quality, is named for the famed beach town located in the Mexican State of Sonora, on the sea of Cortes. Today, Tequila is one of the fastest growing liquors in the world. The direction of the growth is decidedly upscale. An entire tequila culture is being developed not just in Mexico but all over the world. Enjoyed in many countries, local pubs, neighborhood bars as well as many sophisticated restaurants around the world.

There is a large market of excellent 100% blue agave tequilas available in the range of $20 to $30. A greater quality of tequilas made of 100% blue agave in the $30 to $50 dollar range. Most all tequilas priced under $20 dollars are mass produced for local markets and export and are made from a mix of agave plants.
For the enjoyment of our beloved loyal Tequila drinkers; Tequila Peñasco is enjoyed in the USA in Arizona, Texas and South Carolina, as well as 3 northern states of Mexico, Sonora, Chihuahua and Baja. Let your senses be your guide! DISCOVER THE DIFFERENCE…

 


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Sipping Off The Cuff: Senda Real Reposado

M.A. “Mike” Morales and Alex Perez taste and discuss Senda Real Reposado and explain why they chose it as a 2014 Brands of Promise Nominee.

Glass Bottom Distributors Chose Senda Real Tequila

Glass Bottom Distributors LLC was co-founded by cousins, Arturo Lomeli Ibarra, Humberto Ibarra, and good friend Sergio Estrada Luna in December of 2012. All three wanted to share their enthusiasm for premium quality tequilas. After many conversations they soon came to the realization that they shared the same vision: To import and distribute only the best premium tequila that the great state of Jalisco, Mexico, has to offer.

It all started with one bottle, one brand “Tequila Senda Real”.

Since then, Glass Bottom Distributors LLC has focused on importing and distributing only the finest premium tequila. Their warehouse is centrally located in Los Angeles, California, where they distribute across the state of California. They carefully select their products in order to offer what they find to be the best in quality & value.

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taco fest, senda realJoin Glass Bottom Distributors and Senda Real tomorrow, August 16, 2014, from 2pm – 8pm at the 2014 LA Taco Festival at Mariachi Plaza, Boyle Heights, CA 90033.

 

 

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Mestizo Mezcal–A Perfect Convergence of Cultures

 

Mestizo logo

 

When we first met Arturo Palencia, co-founder of the award winning Mestizo Mezcal, we were struck by his boyish charm and seemingly tender age.  We were surprised to discover that this thirty-something was no newcomer to the competitive and often brutal spirits industry.

In this clip, Arturo tells how he became involved with mezcal and the surprising birth of Mestizo.

 

What’s In A Name?

According to Wikipedia, the term mestizo refers to a person of combined heritage, usually European (Spanish) and indigenous peoples of the Americas.  The term was later used as a racial category during the Spanish Empire’s control of its colonies.

During that colonial period, mestizos became the dominant race in many Spanish speaking countries in Latin America, including Mexico.

Today, Hispanic or Latino is the more appropriate term, but for Arturo the meaning of mestizo for his mezcal is much more poetic and thoughtful.

 

 

Jessica Rosman (right), co-founder of Mestizo.

Jessica Rosman (right), co-founder of Mestizo.

A Formal Introduction

Arturo and co-founder, Jessica Rosman, spent countless hours journeying throughout the mezcal producing regions of Mexico in search of the perfect single village, settling on Santiago Matatlán, Oaxaca.

In this taped portion, Arturo introduces us to his 4th generation maestro mezcalero and his nearly 300 years of tradition.

With more brands popping up at an alarming rate in the current booming mezcal market, Arturo discusses Mestizo’s process in gauging its target audience that is looking for a more palatable mezcal.

Fat Ass donkey logoDoes This Donkey Make My Ass Look Fat?

 

As a college student in the mid-2000s, Arturo was actively involved in the initial launching of the infamous Fat Ass Tequila.

Produced as an old style tequila in a hand blown bottle, and marketed to the Spring Breakers that invade Cancún and Cabo San Lucas,  it became wildly popular with both connoisseurs and young people, winning numerous awards along the way.

Then, it virtually disappeared from store shelves.

Here, Arturo describes what it was like to be on the ground floor of this provocative brand.

 

Truly Handcrafted

Mestizo Mezcal añejoWords like artisanal or handcrafted are loosely bandied about in the spirits industry these days.  But, whether as a young college student helping friends launch their tequila brand, or today, plotting Mestizo’s success, Arturo Palencia’s focus hasn’t changed–

To bring to market a high quality spirit while preserving its tradition.  In Mestizo’s case, maintaining consistency and promoting sustainability also go hand-in-hand.

In this snippet, Arturo reveals how Mestizo does both by their unique barrel aging process.

 

 

One Thing…

Like the name illustrates, Mestizo Mezcal has centuries of pedigree, and from Arturo Palencia’s point of view, the future promises to hold true to its roots.

Dii’zh bèeyuu!

(cheers and good health in Zapotec)

 Connect with Mestizo on Facebook and Twitter.

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Announcing the Triumphant Arrival of Tequila Embajador

Embajador Premium Reposado tequila takes Platinum prize from among 403 entries at the prestigious SIP Awards…

sip award, embajador, tequila

st. regis, sip award, embajador(Press release)

Austin, TX–On April 27, 2014, at the luxurious St. Regis Monarch Beach Resort in Dana Point, CA, a 100 member panel of judges voted Embajador Premium Reposado tequila a Platinum prize at the 6th annual SIP AwardsEmbajador Tequila Platinum blanco also received a Silver medal while Embajador Tequila Supreme añejo scored the Bronze.

embajador, tequila, sip award“Winning the Platinum SIP award for our Embajador Premium Reposado expression is truly an honor,” beams Andres Garcia, Regional Sales Manager for the family owned brand.  “We are super excited to be recognized and to be mentioned in this category alongside some of the most respected brands in the industry.”

The family estate and distillery of Tequila Embajador is nestled in Atotonilco, in the highlands of Jalisco, the same region made famous by such legendary producers as Don Julio and Siete Leguas.  Those same values that created these mythic tequilas are the exact ones that drive Embajador to perfection.

embajador, tequila, sip award“We are a family who is motivated and inspired by the idea of crafting superior quality and distinguished Tequila.  Embajador is produced in small batches to focus on the brand’s consistency and quality principles,” states the Embajador website.

“Our family motto has been ‘quality over quantity,'” continues Garcia.  “This is about giving this noble spirit the time honored respect it demands and that we do every step of the way–with honor.”

embajador, tequila, sip awards, agaveTrue to their word, Embajador uses only their own estate grown 100% blue weber agave that is carefully tended for 8-10 years.  Baked in an adobe oven, the piñas are shredded using water from the distillery’s own aquifer, and then fermented from 3-5 days.  After double distillation, the luminous Platinum expression is rested 40 days in stainless steel vats to ensure a complete balance of character.

The SIP Platinum award winning Embajador Premium Reposado is rested for a period of eight months in American and French Oak barrels, while Embajador’s Supreme Añejo is aged with devotion for one year and six months in American and French Oak barrels.

 

 

Mariachi Nuevo Tecalitlan, embajador, sip award, tequilaThe Embajador family is so serious about presenting the soul of Tequila to the rest of the world, and being true ambassadors, that they have partnered with Mariachi Nuevo Tecalitlan, one of the hottest mariachi groups in Mexico.  As they travel globally, these talented mariachis bestow special bottles of Embajador (ambassador, in Spanish) to foreign dignitaries at each Mexican embassy they visit.

“We are building more than just a brand,” explains Garcia.  “We are creating a legacy that is focused on producing quality Tequila.”

Not only is the Platinum SIP award winning Embajador reposado fast becoming a favorite with mixologists, but all of the expressions are cocktail ready.  Embajador tequila signature cocktails are featured prominently on the brand’s website and correspond to the level of the consumers’ experience in crafting cocktails at home.

Have fun concocting poppers, lucious margaritas, and even Fluffy’s Chock-lit-D’lite, a whimsical drink inspired and dedicated to popular Latino stand-up comic, Gabriel “Fluffy” Iglesias, himself a fan of Embajador tequila.

fluffy, tequila, chocolate, embajador“The Embajador Tequila family, along with everyone involved, felt a high degree of honor, accomplishment and excitement because each person’s hard work and vision in producing a quality juice came to be recognized at the SIP awards,” admits Garcia.

“After all,” he concludes, “Tequila is Mexico and we are proud to be one of its Ambassadors.”

***

Distributors/Vendors:  Contact Andres Garcia, Regional Sales Manager, to discuss the benefits of adding SIP award winning Embajador Tequila to your portfolio at andres@embajadortequila.com.  More details on Embajador Tequila on their website here.  To learn more about the SIP awards, click here.  Spirits Writers:  For an in-depth interview with Andres Garcia, dial 469-216-0567.  Hurry–slots are filling up fast!

 

 

 

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Embajador Tequila–Building a Legacy

embajador, tequila, tequila aficionadoAfter a tiring day of meetings and visiting key accounts in Austin, TX, Andres Garcia, Regional Sales Manager for family owned Embajador Tequila, was kind enough to visit with us in our San Antonio offices of Tequila Aficionado Media.  Over pizza and pours of Embajador reposado, Andres shared some insights into the SIP Award winning tequila brand.

We Are Family

In this clip, Andres tells how he and his wife, Esmeralda, first became involved with the estate grown Embajador tequila, as well as some of the symbolism depicted on the bottle.

Shortly after their return from Mexico, Andres continued his preparation by seeking guidance from his father on Embajador’s flavor profile and potential in the tequila market.

Continuing Education is Key

Relentless in his pursuit of proper preparation, Andres discusses the value of continuing education.  He also reveals that by working with famed Maestra Tequilera, Ana Maria Romero Mena, he has improved his tasting techniques in the field, and has amped up his appreciation for the entire tequila process.

The Pride of Telling Your Story

In this clip, Andres admits his passion for the family brand and why he prefers to conduct his own event tastings.

In this snippet, Andres shares how he separates Embajador tequila from the rest of the pack when visiting potential customers.

Slow And Steady

A handful of well known brands already come from the distillery (NOM 1509), but Andres has no illusions of what it will take to make its flagship Embajador tequila successful.

Savvy Guerilla Marketing

Andres & Esmeralda  with FluffyAside from entering carefully selected tasting competitions like the SIP Awards, Andres has also sought unique ways to help promote Embajador.

Embajador tequila signature cocktails are featured prominently on the brand’s website including a whimsical drink inspired by and dedicated to popular Latino stand-up comic, Gabriel “Fluffy” Iglesias, himself a fan of Embajador.

Mariachi Nuevo TecalitlanThe family has also partnered with Mariachi Nuevo Tecalitlan one of the hottest mariachi groups in Mexico.  As they travel globally, these talented mariachis bestow special bottles of Embajador (ambassador, in Spanish) to foreign dignitaries at each Mexican embassy they visit.

Additionally, understanding the value in being a start up company, Embajador was a sponsor of the female led indy film Salt, Liquor, Lime in which they received prominent product placement.

Here, Andres relates the extent of the family’s long term commitment even in the midst of the current agave shortage, as well as a scoop on an upcoming release to its line of award winning expressions. [Spoiler Alert!]

 Not To Go Wide, But To Go Deep

Andres Garcia expresses the family’s philosophy on the future of Embajador tequila.

It’s obvious that the family is building more than just a brand.  They are creating a legacy that is focused on producing quality tequila.

“After all,” concludes Andres Garcia, “tequila is Mexico and we are proud to be one of its Ambassadors.”

Follow Embajador Tequila Online

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