Posts Tagged ‘mike morales’

The Texas Bar & Nightclub Alliance Convention

What’s New The Texas Bar & Nightclub Alliance Convention successfully launched its first annual event at the Radisson Hotel & Suites in downtown Austin on August 10-11, 2014. Primarily a show that serves the spirits industry (or trade) in Texas, for us at Tequila Aficionado Media, it was a chance to visit with new brands, products […]

The Roca Patron Road Show

  Roca Patron Hits The Road All across the country, in carefully selected cities where the beautiful people roam like Los Angeles, New York, Chicago, Miami, and San Francisco, the Patrón PR machine (which spent a reported $34.1 million in measured media in 2013), is rolling out its new Roca Patrón line of tequilas. Here in […]

Sipping Off The Cuff: Penasco Tequila Plata

Alexander Perez and M.A. “Mike” Morales taste and discuss Penasco Tequila Plata (Blanco). They also discuss why they’ve nominated this tequila for the 2014 Brands of Promise Awards. We apologize for the sound quality.  We’ve fixed the issue in recording and this is one of the last reviews with poor sound quality.   Penasco #Tequila […]

Sipping Off The Cuff: Senda Real Reposado

M.A. “Mike” Morales and Alex Perez taste and discuss Senda Real Reposado and explain why they chose it as a 2014 Brands of Promise Nominee. Glass Bottom Distributors Chose Senda Real Tequila Glass Bottom Distributors LLC was co-founded by cousins, Arturo Lomeli Ibarra, Humberto Ibarra, and good friend Sergio Estrada Luna in December of 2012. […]

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Mestizo Mezcal–A Perfect Convergence of Cultures

  When we first met Arturo Palencia, co-founder of the award winning Mestizo Mezcal, we were struck by his boyish charm and seemingly tender age.  We were surprised to discover that this thirty-something was no newcomer to the competitive and often brutal spirits industry. In this clip, Arturo tells how he became involved with mezcal and the […]

Announcing the Triumphant Arrival of Tequila Embajador

Embajador Premium Reposado tequila takes Platinum prize from among 403 entries at the prestigious SIP Awards… (Press release) Austin, TX–On April 27, 2014, at the luxurious St. Regis Monarch Beach Resort in Dana Point, CA, a 100 member panel of judges voted Embajador Premium Reposado tequila a Platinum prize at the 6th annual SIP Awards.  Embajador Tequila […]

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Embajador Tequila–Building a Legacy

After a tiring day of meetings and visiting key accounts in Austin, TX, Andres Garcia, Regional Sales Manager for family owned Embajador Tequila, was kind enough to visit with us in our San Antonio offices of Tequila Aficionado Media.  Over pizza and pours of Embajador reposado, Andres shared some insights into the SIP Award winning tequila brand. […]

Tequila Aficionado Celebrates 15th Anniversary!

Tequila Aficionado Magazine Tequila Aficionado Magazine began as a direct-to-consumer online magazine in 1999 and run single-handedly by founder, Alexander “Alex” Perez. The online magazine went through several incarnations and design changes over the years but what remained the same was Alex’s passion for Mexican spirits: Tequila, Mezcal and Sotol. In 2000, Alex met M.A. […]

Sipping Off The Cuff: Malinalli Extra Anejo

Malinalli Extra Anejo Tequila Malinalli Extra Anejo Tequila is the subject of this week’s Sipping Off The Cuff program.  See for yourself why M.A. “Mike” Morales and Alexander Perez selected it as a 2014 Tequila Aficionado Brands of Promise Nominee. Mike Morales and Alex Perez taste and discuss Malinalli Extra Anejo Tequila. @malinallitequil Click To […]

Craft Tequila–WTF Does THAT Mean? Part 2

Blurred Lines Throughout Part 1, we employed the use of more adjectives and descriptors to define, describe and distinguish one booze from another in the same category, as well as to give the illusion that it is actually closer to another booze in the leading categories. Words like award-winning, artisanal, small-run, limited-production, hand-crafted, and boutique […]

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