Posts Tagged ‘mike morales’

Embajador Tequila–Building a Legacy

After a tiring day of meetings and visiting key accounts in Austin, TX, Andres Garcia, Regional Sales Manager for family owned Embajador Tequila, was kind enough to visit with us in our San Antonio offices of Tequila Aficionado Media.  Over pizza and pours of Embajador reposado, Andres shared some insights into the SIP Award winning tequila brand. […]

Tequila Aficionado Celebrates 15th Anniversary!

Tequila Aficionado Magazine Tequila Aficionado Magazine began as a direct-to-consumer online magazine in 1999 and run single-handedly by founder, Alexander “Alex” Perez. The online magazine went through several incarnations and design changes over the years but what remained the same was Alex’s passion for Mexican spirits: Tequila, Mezcal and Sotol. In 2000, Alex met M.A. […]

Sipping Off The Cuff: Malinalli Extra Anejo

Malinalli Extra Anejo Tequila Malinalli Extra Anejo Tequila is the subject of this week’s Sipping Off The Cuff program.  See for yourself why M.A. “Mike” Morales and Alexander Perez selected it as a 2014 Tequila Aficionado Brands of Promise Nominee. Mike Morales and Alex Perez taste and discuss Malinalli Extra Anejo Tequila. @malinallitequilClick To TweetPowered […]

Craft Tequila–WTF Does THAT Mean? Part 2

Blurred Lines Throughout Part 1, we employed the use of more adjectives and descriptors to define, describe and distinguish one booze from another in the same category, as well as to give the illusion that it is actually closer to another booze in the leading categories. Words like award-winning, artisanal, small-run, limited-production, hand-crafted, and boutique […]

Craft Tequila: WTF Does THAT Mean? Part 1

An interesting question crossed my desk concerning the term craft as it relates to tequila. This person asked… “The one thing I am finding is the definition of ‘craft’ is all over the place. What does craft mean to you?  Do you think it is based on the method, quantity, who makes it or maybe […]

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