Posts Tagged ‘mixology’

Dazed & Diffused: More on the Diffuser in Tequila Production

We briefly tackled the diffuser controversy earlier in 2014 with The Diffusor in Tequila Production: Are They Cheating? and in Craft Tequila–WTF Does THAT Mean? Part 2  where we featured our Craft Tequila Gauntlet to help you make better buying decisions when seeking quality craft tequilas.  Here, Tequila Aficionado Media delves deeper… What’s Not on The Menu On […]

The Roca Patron Road Show

  Roca Patron Hits The Road All across the country, in carefully selected cities where the beautiful people roam like Los Angeles, New York, Chicago, Miami, and San Francisco, the Patrón PR machine (which spent a reported $34.1 million in measured media in 2013), is rolling out its new Roca Patrón line of tequilas. Here in […]

Announcing the Triumphant Arrival of Tequila Embajador

Embajador Premium Reposado tequila takes Platinum prize from among 403 entries at the prestigious SIP Awards… (Press release) Austin, TX–On April 27, 2014, at the luxurious St. Regis Monarch Beach Resort in Dana Point, CA, a 100 member panel of judges voted Embajador Premium Reposado tequila a Platinum prize at the 6th annual SIP Awards.  Embajador Tequila […]

Craft Tequila–WTF Does THAT Mean? Part 2

Blurred Lines Throughout Part 1, we employed the use of more adjectives and descriptors to define, describe and distinguish one booze from another in the same category, as well as to give the illusion that it is actually closer to another booze in the leading categories. Words like award-winning, artisanal, small-run, limited-production, hand-crafted, and boutique […]

Suerte Blanco

Suerte Blanco Review & Tasting Notes

The Spanish word “Suerte” translates to “luck.” The bottles of all three Suerte expressions are decorated with a marketing-friendly rabbit designed by a tattoo artist in a native Mexican (Aztec/Mayan) style. It’s accompanied by a Partida/spirit bird-style origin story. This time, tequila was discovered by a farmer’s wife who saw a rabbit getting tipsy on […]

Tequila Cocktails – the 3 Secrets by M.A. “Mike” Morales

M.A. “Mike” Morales’ short video interview with mixologist Gilbert Marquez of Mercado restaurant and bar in the heart of Santa Monica, CA, reveals Gilbert’s three secrets to memorable tequila cocktails. Click here for 3 Secrets to Memorable Tequila Cocktails     Read also: Destination Cocktail: Irish Poet by Gilbert Marquez March 16, 2013|By Jessica Gelt | […]

Approachable Tequila Cocktails by M.A. “Mike” Morales

Gilbert Marquez explains the finer points of introducing the uninitiated to tequila and how to gently ease them into the world of the aficionado through finely crafted cocktails. Click here to see M.A. “Mike” Morales’ interview clip on Approachable Tequila Cocktails. Never miss and article or review again – Subscribe now! * indicates required Email […]

My Quest for a Universal Frozen Margarita Recipe

By Ryan Kelley | 07.24.12 Over the last month I’ve been developing and testing a recipe for frozen margaritas. I just published my findings at Examiner.com. Cocktails are what the Examiner readers want, especially today—Happy National Tequila Day! But for you, my fellow tequila-sippers and adventurous explorers of agave spirits, I thought you might like […]

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