Posts Tagged ‘mixto’

Tequila: It’s the heart and soul of Mexico, and it’s in trouble.

Originally Published May 11, 2003   Tequila has come under enormous pressure in the past decade and it is not faring well in many sectors. By Ian Chadwick Tequila Aficionado Magazine Contributor/Columnist First, it became a victim of its own popularity. As international – particularly American – drinkers turned to tequila as the new “hip […]

Sauza–Expect Fake, er, Fresh

Originally Published May 20, 2009 by M.A. “Mike” Morales on Cocktailmatch Sauza–Expect Fake, er, Fresh So I’m leafing through my June 2008 issue of New Mexico Beverage Analyst (based in Denver!), and I see this ad campaign for Sauza’s revamped mixto: “Step into the refreshing and appetizing world of Sauza Gold and Blanco–a world where […]

Change is at Hand for the Tequila Market, Part I

Part I of II Written by Chris Zarus of TequilaRack Tequila Brands and Producers Have Already Sailed Into the Sucker Hole For those new to the expression, a “sucker hole” is a colloquial term referring to a spate of good weather that “suckers” sailors into leaving port just in time for a storm to resume […]

Cue the Mixto Tequila – Jose Cuervo launches national ad campaign

With 100% agave-based spirits slowly eating away at the sales of mixto tequila, the world’s largest tequila producer, Jose Cuervo (, today launched a national marketing campaign. “Cue the Cuervo” will roll out on television, Facebook and other online arenas, print and radio advertising, as well as support  and visibility in bars and retail outlets […]