Posts Tagged ‘patron’

The ladies of Salt, Liquor, Lime have fun with Siete Leguas tequila.

Salt, Liquor, Lime–A Tequila Flux Capacitor by M.A. “Mike” Morales

Tequila Aficionado Media on The Set Of Salt, Liquor, Lime Tequila Aficionado Media first made contact with the co-producers of Salt, Liquor, Lime in the Spring of 2013 via social media.  Once production was moved in late August to Southern California during a blistering heat wave, we were invited to join the cast and crew to exclusively record our experiences […]

Change is at Hand for the Tequila Market, Part I

Part I of II Written by Chris Zarus of TequilaRack Tequila Brands and Producers Have Already Sailed Into the Sucker Hole For those new to the expression, a “sucker hole” is a colloquial term referring to a spate of good weather that “suckers” sailors into leaving port just in time for a storm to resume […]

Tequila Week in Review: Avion, China, Camarena, Mezcal, Hacienda del Sol and Patron

In case you missed some of our articles over the past week, we’ve linked them here for you: Sipping off the Cuff: Avion Tequila It was Throwback Tuesday and we released this never before heard podcast from the tequila Aficionado vault. China Opens Its Bars to Mexican Tequila – What Does This Mean For The […]

Tequila Revisited: A Redemption Story

Dan Pashman of The Sporkful did an audio interview with Ilana Edelstein, author of The Patron Way. We felt it was worth sharing since we’d recently reviewed Ilana’s book. You can read Lisa’s full review here. Click here for the audio of Dan Pashman’s interview.  

Review of Ilana Edelstein’s The Patron Way by Lisa Pietsch

Business Narrative, Marketing Manual, or Romance? Described as a “deeply personal business narrative,” the story centers around the development from the ground up of Patrón tequila, a “brand that single-handedly changed the face of the liquor industry,” by its co-founder, Martin Crowley, and as told by his then young and lively life partner, Ilana Edelstein. […]

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