Posts Tagged ‘patron’

german gonzalez

Germán González–Tequila From The Heart

[In early November of 2014, San Antonio resident and neighbor, Germán González, joined us at our home office.  That evening, he brought his full array of Tequila Uno (T1)–Ultra Fino, Selecto, Excepcional, Tequila Estelar, along with the much acclaimed ultra-aged Tears of Llorona.  In a more relaxed atmosphere and without his signature Panama hat and guayabera, Germán […]

Diddy Disses Tequila’s Jimadores….

What’s Wrong With This Picture? By now, many of you may have already seen both of these distasteful photos on Diddy’s Instagram account for his new venture with Diageo and DeLeón tequila that began in early 2014. Dressed in his trademark dark suit, Diddy attempts to sacrifice a blue agave piña while at the same time asking […]

The Roca Patron Road Show

  Roca Patron Hits The Road All across the country, in carefully selected cities where the beautiful people roam like Los Angeles, New York, Chicago, Miami, and San Francisco, the Patrón PR machine (which spent a reported $34.1 million in measured media in 2013), is rolling out its new Roca Patrón line of tequilas. Here in […]

Craft Tequila–WTF Does THAT Mean? Part 2

Blurred Lines Throughout Part 1, we employed the use of more adjectives and descriptors to define, describe and distinguish one booze from another in the same category, as well as to give the illusion that it is actually closer to another booze in the leading categories. Words like award-winning, artisanal, small-run, limited-production, hand-crafted, and boutique […]

Craft Tequila: WTF Does THAT Mean? Part 1

An interesting question crossed my desk concerning the term craft as it relates to tequila. This person asked… “The one thing I am finding is the definition of ‘craft’ is all over the place. What does craft mean to you?  Do you think it is based on the method, quantity, who makes it or maybe […]