Tag Archives: sammy hagar

Founder’s Feature: Sammy Hagar & Cabo Wabo Tequila

sammy hagar, cabo waboAlexander Perez, Founder of Tequila Aficionado, interviews Sammy Hagar in this classic Founder’s Feature from the Tequila Aficionado vault.

Sammy Hagar has since sold Cabo Wabo to Campari, but he continues to live the Cabo Wabo lifestyle that he describes in the interview.

 

Look for our reviews of Cabo Wabo tequilas Blanco, Reposado, Anejo and Diablo coming soon to tequila Aficionado.

 

blanco, cabo wabo, sammy hagar, tequilaCabo Wabo Blanco:

As crystal clear as the waters surrounding Cabo San Lucas, Cabo Wabo Tequila Blanco arouses the senses with fresh floral aromas complemented by notes of lime and mint. Handcrafted from 100-percent Weber’s Blue Agave, our blanco boasts unadulterated agave flavors and a slightly spicy character that teases the palate, and delivers a crisp, clean finish that leaves you energized and refreshed. Enjoy Cabo Wabo Tequila Blanco as a chilled shot or in your favorite premium drink.
Pure, crystal-clear color
Bottled direct from distillation
Fresh, floral bouquet with spicy lime and full agave flavors

 

repo, cabo wabo, reposado, sammy hagar

Cabo Wabo Reposado:

Recognized as one of the finest tequilas in the world, Cabo Wabo Tequila Reposado delivers a distinctive experience that even the most discerning drinkers find delightful and unique. An assertive nose of sweet lime, orange and fresh herbs excites upon pouring. Maturation in American oak casks for 4 to 6 months infuses our Reposado with a bold peppery flavor and hints of fruit that linger on the palate briefly, followed by a long, spicy finish. A truly incomparable spirit, Cabo Wabo Tequila Reposado is ideal for sipping solo or in a top-shelf margarita or other mixed drinks.
Amber-yellow color
Aged in oak casks for four to six months
Rich, peppery taste with abundant fruit flavors

 

anejo, cabo wabo, sammy hagar

Cabo Wabo Anejo:

For those who appreciate the deep, robust flavor that only proper aging can bring, Cabo Wabo Tequila Añejo is truly a tequila without peer. Matured in American oak barrels for 14 months, our Añejo presents a full vanilla and caramel nose that quickly gives way to woody notes on the palate complemented by hints of honey and chocolate. A long, delicate finish – the definition of smooth – completes the experience, and it makes Cabo Wabo Tequila Añejo a drink best enjoyed on its own.
Amber-gold color
Aged in American oak barrels for 14 months
Vanilla and caramel nose with honey and chocolate flavors

 

diablo, cabo wabo, cabo diablo, cinnamon tequila, sammy hagar


 

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Roger Clyne’s Mexican Moonshine–Tequila With Intention

On a frigid and damp Saturday night in November 2013, Roger Clyne, along with his band The Peacemakers, invited Tequila Aficionado Media to an intimate concert at Billy’s Ice House in New Braunfels, TX. 

Click here for Part 1 of our visit with Roger Clyne.

***

“The planet does not need more ‘successful people.’  The planet desperately needs more peacemakers, healers, restorers, storytellers and lovers of all kinds….” H.H. The Dalai Lama

JollyRahjahFrom the day that Bing Crosby carted his first bottles of Herradura across the dusty border from Mexico, tequila and popular music have been willing confederates.  After well over fifty years, modern recording stars like Carlos Santana, Justin Timberlake, Diddy, Billy Gibbons and others continue to tout their own tequila brands, either openly or quietly as part of investment groups.

But one recording artist does so both openly and somewhat quietly–Roger Clyne.

Shivering in the cold outside the Peacemakers’ eco-friendly tour bus, I recalled a conversation that I had had earlier with my good friend, Jason Silverman, Agave Beverage Manager at the famous Agave Bar & Restaurant in New York City.  He’d met Roger a few weeks earlier during the band’s New York swing and remarked that he was one of the coolest and most down-to-earth guys in the music and tequila business.

Once we climbed aboard, we were warmly met by heat (thank goodness!), dimmed lighting, and soft flamenco guitar music that instantly set the tone for a relaxing one-on-one with the only award winning tequila brand owner (Gold Medal at the 2014 San Francisco World Spirits Competition for Mexican Moonshine añejo) set to launch another highly anticipated indy album (The Independent premiered April 29, 2014).

 Rich gonna reap, Poor gotta sow…How we gonna make bread without any dough?

Being frank, open and honest, much like his lyrics, here Roger offers us a look into what it takes to bring his start up tequila onto the market to compete with big name brands.  As you’ll agree, it’s very similar to the indy music business.

Hello raindrop, hello sea…Hello jungle, leaf on the tree…Hello new day!

Possibly due to his early ranching heritage in Arizona, Clyne has pledged that the Peacemakers would walk softly upon the Earth while on tour.  He believed that his tequila factory should have the same respect for nature.

In this clip, Roger reveals his reasons for selecting Fabrica de Tequilas Finos (NOM 1472) as the producer of Mexican Moonshine tequila.  Foremost was the distillery’s efforts at environmental responsibility and vinazas clean up.

Screw-top wine, Rhythm and rhyme…My moonshine in a plastic cupBehind_Moonshine

Once referred to as the “Bruce Springsteen of the Southwest,” Roger’s rock n’ roll persona is often misinterpreted.  While he admits to playing as hard as he works, Clyne is a conscientious catador, learning from his mentors at Tequilas Finos, owner Federico Cabo and Master Distiller, Arturo Fuentes.

In these next clips, Roger Clyne gets up close and personal with his fans and concert goers at Billy’s Ice House in New Braunfels, TX, as he conducts his own tequila tasting of Mexican Moonshine.

Still a student of life, as well as tequila, in this snippet, we discuss proper tasting practices and the Vinturi aerator.

Hey Cantinero!

jason silverman, mixology, roger clyne, mexican moonshine

Jason Silverman, mixologist and fan of Roger Clyne – the man, the musician, and his Moonshine

 

With mixology driving the spirits industry and specially made cocktails being the new world order, Roger Clyne gives his thoughts on mixing with Mexican Moonshine.

Here, Clyne recounts his New York visit with Agave Beverage Manager, Jason Silverman, of the trendy Agave Bar & Restaurant.

So how does Roger Clyne relax after a long day on the road?  Try his signature drink, the Cheat-a-Rita!

And everything’s slowin’ down flowin’ counterclockwise

Throughout his journey, Roger Clyne has successfully handled life’s curveballs.

Circus_Mexicus

Circus Mexicus, a weekend beach party jam session in the sleepy town of Puerto Peñasco, Mexico

Whether it was pursuing a music career independent of the support of corporate record labels, or organizing Circus Mexicus, a weekend beach party jam session in the sleepy town of Puerto Peñasco, Mexico that has turned into a four day music festival, Roger Clyne & The Peacemakers have deliberately taken “the road less traveled.”

This same thoughtful path can be savored in each of his Mexican Moonshine expressions, and can surely be enjoyed in the melodies and lyrics of the band’s latest CD, The Independent.

If you feel that your own life decisions are turning your world counterclockwise, let these storytellers restore your soul and your taste buds, and heal your love for life.

After all, that was their original intention.

***

Enjoy this video of Roger Clyne & The Peacemakers’ hit, Counterclockwise…

Speaking of curveballs…

Amigos

M.A. “Mike” Morales and Roger Clyne posing for a picture after an amazing evening of tastings and interview

 

 

On April 29, 2014, Roger Clyne & The Peacemakers will unleash their seventh studio album, The Independent.  The title fits these musical mavericks like an old pair of faded jeans worn as a statement against oppression on Casual Fridays.   Yet, as Clyne states, “There’s something about our music that celebrates what’s uniting versus what’s dividing.”

independent

Click on the image to pre-order The Independent now (Release April 29, 2014).

Using this “Tequila Logic,” Roger Clyne has managed to do the same with Mexican Moonshine, gently hitching the spirit’s Lowland agave heritage to the wood notes of Kentucky bourbon to create a peacemaker that rightfully belongs in any collector’s arsenal.

Mexican Moonshine, Mexican Moonshine…Let your heart and your cup overflow, under the glow of the moonshine!  May your heart and your cup… Overflow…under the glow of the Moonshine!

Click here for Part 1 of our visit with Roger Clyne.

Visit Roger Clyne and the Peacemakers online now

Visit Roger Clyne and the Peacemakers online now

 

 

mex moonshine

Visit Roger Clyne’s Mexican Moonshine online now

.

 

 

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Falling Under the Spell of Roger Clyne’s Mexican Moonshine Tequila

On a frigid and damp Saturday night in November 2013, Roger Clyne, along with his band The Peacemakers, invited Tequila Aficionado Media to an intimate concert and tequila tasting at Billy’s Ice House in New Braunfels, TX, to talk music, heritage, and his tequila, Mexican Moonshine.

***

Hey, gringos, it could be worse…we did not get there first

Colt_Peacemaker

The Colt Single Action Army, also known as the Peacemaker, is considered a famous part of Americana. “The Gun That Won the West” was wielded by such action-oriented historical legends of the late 19th and early 20th centuries as Buffalo Bill Cody, Theodore Roosevelt, Judge Roy Bean, Pat Garrett and General George Patton.  It has also been the selected sidearm of Hollywood movies, preferred by everyone from John Wayne to Clint Eastwood in every single Dirty Harry film.  And in 2011, it was declared the official firearm of the state of Arizona. Arizona is also home to another piece of Americana–a guts and guitar driven, reggae and mariachi laced, roots based rock-n-roll band leyenda known as Roger Clyne & The Peacemakers.  Armed with expressive lyrics, evocative melodies and four part harmonies, these straight shooters have come to redefine the indie music landscape by being the first band to debut six consecutive albums in the Top Ten of Billboard Magazine’s Internet Sales chart. Along the way, Clyne has gathered a burgeoning cult following that rivals that of Sammy Hagar and Jimmy Buffet–both themselves very successful tequila front men.

I fell under the spell when I stumbled over the line…

The full line-up of Roger Clyne's Mexican Moonshine.

Many aficionados roll their eyes when news of another celebrity endorsed tequila hits the liquor store shelves.  But Roger Clyne came upon his admiration for agave spirits early in life as part of his Southwestern ranching heritage, predating even his love for writing music and performing.

Roger was first introduced to scotch as a teenager by his grandfather who would pour him a dram to “put hair on your chest.”  The taste of “dirty socks in mud” was tough to swallow, but it was his father’s sharing of bacanora, another agave distillate, that opened him up to the wonders of Mexican spirits, and in particular, tequila. Like most of us, Clyne cut his teeth by shooting cheap mixto tequila in college, then swearing off of it until the next opportunity to overindulge.  He was well into his studies (psychology and anthropology) at Arizona State University when he rediscovered that “bright, wonderful, elegant, lyrical taste” of tequila during an exchange program in Ensenada, Mexico, while following a troop of mariachis.

 

It’s surreal, sublime, manmade and divine…it’s the moonshine….

Lyrics on the shipping box of Roger Clyne's Mexican Moonshine.

Roger Clyne’s Mexican Moonshine tequila was born in true outlaw fashion in 2004 during the famed Circus Mexicus music festival that takes place annually in Puerto Peñasco, Mexico (Rocky Point, for you ex-pats).

Check out the Circus Mexicus Lineup for 2014 here.

Circus Mexicus 2014.After that initial experience, Roger began scouting for factories to produce Mexican Moonshine, a journey that would even take him to the famed La Cofradía distillery (NOM 1137), the home of Casa Noble and Montejima tequilas.

He finally selected Fabrica de Tequilas Finos (NOM 1472) and forged a relationship with the distillery owner, Federico Cabo, and Master Distiller, Arturo Fuentes.  Together, the team first “dropped” Mexican Moonshine reposado onto the market in 2010, even though Clyne was advised against such commercial suicide due to historically poor sales of this expression.

Soak in the silvery light spillin’ out tonight from the moonshine…

 

In this clip, Roger pours and discusses Mexican Moonshine silver…

 

We’ll get a fine flow flowin’, a good glow goin’…

 

Believing that a reposado is the more definitive expression of tequila, Clyne was surprised when Master Distiller, Arturo Fuentes suggested that Mexican Moonshine be aged in Kentucky bourbon barrels.  Here, Roger explains further.

 

 

I got a healin’ home-brewed remedy, a low-brow therapy…

 

Award winning Mexican Moonshine añejo.

A Gold Medal winner at the San Francisco World Spirits Competition in 2014, Mexican Moonshine añejo  was released in 2013 and is fast becoming Roger Clyne’s favorite expression, much to his chagrin.  In the following snippet, Roger breaks down its flavor profile.

 

Turn your back on all the deadlines…

 

On April 29, 2014, Roger Clyne & The Peacemakers will unleash their seventh studio album, The Independent.  The title fits these musical mavericks like an old pair of faded jeans worn as a statement against oppression on Casual Fridays.   Yet, as Clyne states, “There’s something about our music that celebrates what’s uniting versus what’s dividing.”

independent

Click on the image to pre-order The Independent now (Release April 29, 2014).

Using this “Tequila Logic,” Roger Clyne has managed to do the same with Mexican Moonshine, gently hitching the spirit’s Lowland agave heritage to the wood notes of Kentucky bourbon to create a peacemaker that rightfully belongs in any collector’s arsenal.

Mexican Moonshine, Mexican Moonshine…Let your heart and your cup overflow, under the glow of the moonshine!  May your heart and your cup… Overflow…under the glow of the Moonshine!

See Part 2 of our visit with Roger Clyne here!

Visit Roger Clyne and the Peacemakers online now

Visit Roger Clyne and the Peacemakers online now

 

 

mex moonshine

Visit Roger Clyne’s Mexican Moonshine online now

.
 

 

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Sammy Hagar Sells Out Completely to Campari!

Skyy Spirits is building on its recent growth spurt.

Skyy — the San Francisco-based North American base of operations for Italian parent Gruppo Campari — is looking to add at least six and staffers to its current roster of 92, including senior brand managers for its Wild Turkey bourbon and Cordials brands.

sammy hagar, cabo wabo tequilaIn June 2009, just after Campari made San Francisco its North American headquarters, Skyy had 62 staffers, most of them based in the city, with a small production facility in San Jose and a few workers in home offices.

Campari reported a 13.3 percent jump in U.S. sales for the six months ending June 30. In North and South America, where Campari generated 34 percent of total first-half revenue, sales skyrocketed 46 percent. Fifteen percent of that came from its acquisition of Wild Turkey and its Kentucky-based distillery in May 2009 from Pernod Ricard.

The company in late July signed a deal to acquire the remaining 20 percent minority stake in Cabo Wabo tequila it doesn’t already own from rock Hall of Famer Sammy Hagar. The price was $11 million (plus payment of $3 million over the next three years to the selling shareholder), said CEO Gerry Ruvo.

Skyy’s best-selling products include Skyy Vodka, Wild Turkey Bourbon, Skyy Infusions (vodkas infused with natural pineapple, ginger, citrus, passion fruit, grape, cherry and raspberry), Campari and Cabo Wabo Tequila.

In a statement, Ruvo attributed strong sales to the Wild Turkey acquisition, successful introductions of Infusions Ginger and Espolon Tequila and Skyy’s strength in off-premise sales, as opposed to sales in restaurants, where the recession’s impact has lingered. Comparisons to “relatively low” prior year numbers also helped, he said.

#tequilaville, justin timberlake, sauza, beam brandsSkyy’s original vodka, the No. 3 vodka brand nationally, fell behind rivals over last year, with sales slipping nearly 2 percent at retail outlets, while several competitors saw sales increase by about 5 percent, according to Chicago’s SymphonyIRI Group research firm. But its infused varieties saw significant growth.

Editor’s Note: For more information on rock stars and tequila, read our articles on Justin Timberlake and 901 Tequila.

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