Posts Tagged ‘tequila’

Craft Tequila–WTF Does THAT Mean? Part 2

Blurred Lines Throughout Part 1, we employed the use of more adjectives and descriptors to define, describe and distinguish one booze from another in the same category, as well as to give the illusion that it is actually closer to another booze in the leading categories. Words like award-winning, artisanal, small-run, limited-production, hand-crafted, and boutique […]

Craft Tequila: WTF Does THAT Mean? Part 1

An interesting question crossed my desk concerning the term craft as it relates to tequila. This person asked… “The one thing I am finding is the definition of ‘craft’ is all over the place. What does craft mean to you?  Do you think it is based on the method, quantity, who makes it or maybe […]

Sip Wisely, My Friends

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Coming Soon! Sipping Tequila with Author Saranna DeWylde

Sipping with Saranna DeWylde M.A. “Mike” Morales discusses an upcoming feature in Lisa’s series, The Education of a Tequila Drinker, where we introduce Author Saranna DeWylde to the joys of sipping Tequila.     Look for this program where Lisa Pietsch and M.A. “Mike” Morales sip and discuss Diva Tequila, Avion Espresso, Acumbaro, and Avion […]

Tequila Distilleries and Brands (NOM List 2 June 2014)

More interesting goings-on at the CRT lately! When the lists were released on the 26th, somebody uploaded the wrong file to the CRT website.  Apparently, it went unnoticed by CRT desk jockeys for a week before they fixed it.  But they did fix it. And then the next day, the released a whole new NOM […]