Posts Tagged ‘Tres Generaciones’

The Mega Marketing of a Brand Part II – Jose Cuervo Is A Friend of Mine

Originally published on Dec 3, 2006     In a relationship that the Animal Planet calls symbiotic–like the small fish feeding on scraps from a shark’s jaws, or birds picking the bugs off a hippo’s butt–Cuervo has benefited nicely over the years by partnering with major restaurant chains all over the US. They have […]

Jessica’s Journey – Epic Marketing or Sauza History Lesson?

Epic Marketing or Sauza History Lesson? You Be the Judge Part 3 in Jessica’s Epic Journey By Jessica Arent, Tequila Aficionado Contributor My second day in Mexico was focused on the product and team brainstorming for a market launch. Believe me when I say Mel Gibson’s character in “What Women Want” wasn’t so far off […]