Tag Archives: vinazas

Roger Clyne’s Mexican Moonshine–Tequila With Intention

On a frigid and damp Saturday night in November 2013, Roger Clyne, along with his band The Peacemakers, invited Tequila Aficionado Media to an intimate concert at Billy’s Ice House in New Braunfels, TX. 

Click here for Part 1 of our visit with Roger Clyne.

***

“The planet does not need more ‘successful people.’  The planet desperately needs more peacemakers, healers, restorers, storytellers and lovers of all kinds….” H.H. The Dalai Lama

JollyRahjahFrom the day that Bing Crosby carted his first bottles of Herradura across the dusty border from Mexico, tequila and popular music have been willing confederates.  After well over fifty years, modern recording stars like Carlos Santana, Justin Timberlake, Diddy, Billy Gibbons and others continue to tout their own tequila brands, either openly or quietly as part of investment groups.

But one recording artist does so both openly and somewhat quietly–Roger Clyne.

Shivering in the cold outside the Peacemakers’ eco-friendly tour bus, I recalled a conversation that I had had earlier with my good friend, Jason Silverman, Agave Beverage Manager at the famous Agave Bar & Restaurant in New York City.  He’d met Roger a few weeks earlier during the band’s New York swing and remarked that he was one of the coolest and most down-to-earth guys in the music and tequila business.

Once we climbed aboard, we were warmly met by heat (thank goodness!), dimmed lighting, and soft flamenco guitar music that instantly set the tone for a relaxing one-on-one with the only award winning tequila brand owner (Gold Medal at the 2014 San Francisco World Spirits Competition for Mexican Moonshine añejo) set to launch another highly anticipated indy album (The Independent premiered April 29, 2014).

 Rich gonna reap, Poor gotta sow…How we gonna make bread without any dough?

Being frank, open and honest, much like his lyrics, here Roger offers us a look into what it takes to bring his start up tequila onto the market to compete with big name brands.  As you’ll agree, it’s very similar to the indy music business.

Hello raindrop, hello sea…Hello jungle, leaf on the tree…Hello new day!

Possibly due to his early ranching heritage in Arizona, Clyne has pledged that the Peacemakers would walk softly upon the Earth while on tour.  He believed that his tequila factory should have the same respect for nature.

In this clip, Roger reveals his reasons for selecting Fabrica de Tequilas Finos (NOM 1472) as the producer of Mexican Moonshine tequila.  Foremost was the distillery’s efforts at environmental responsibility and vinazas clean up.

Screw-top wine, Rhythm and rhyme…My moonshine in a plastic cupBehind_Moonshine

Once referred to as the “Bruce Springsteen of the Southwest,” Roger’s rock n’ roll persona is often misinterpreted.  While he admits to playing as hard as he works, Clyne is a conscientious catador, learning from his mentors at Tequilas Finos, owner Federico Cabo and Master Distiller, Arturo Fuentes.

In these next clips, Roger Clyne gets up close and personal with his fans and concert goers at Billy’s Ice House in New Braunfels, TX, as he conducts his own tequila tasting of Mexican Moonshine.

Still a student of life, as well as tequila, in this snippet, we discuss proper tasting practices and the Vinturi aerator.

Hey Cantinero!

jason silverman, mixology, roger clyne, mexican moonshine

Jason Silverman, mixologist and fan of Roger Clyne – the man, the musician, and his Moonshine

 

With mixology driving the spirits industry and specially made cocktails being the new world order, Roger Clyne gives his thoughts on mixing with Mexican Moonshine.

Here, Clyne recounts his New York visit with Agave Beverage Manager, Jason Silverman, of the trendy Agave Bar & Restaurant.

So how does Roger Clyne relax after a long day on the road?  Try his signature drink, the Cheat-a-Rita!

And everything’s slowin’ down flowin’ counterclockwise

Throughout his journey, Roger Clyne has successfully handled life’s curveballs.

Circus_Mexicus

Circus Mexicus, a weekend beach party jam session in the sleepy town of Puerto Peñasco, Mexico

Whether it was pursuing a music career independent of the support of corporate record labels, or organizing Circus Mexicus, a weekend beach party jam session in the sleepy town of Puerto Peñasco, Mexico that has turned into a four day music festival, Roger Clyne & The Peacemakers have deliberately taken “the road less traveled.”

This same thoughtful path can be savored in each of his Mexican Moonshine expressions, and can surely be enjoyed in the melodies and lyrics of the band’s latest CD, The Independent.

If you feel that your own life decisions are turning your world counterclockwise, let these storytellers restore your soul and your taste buds, and heal your love for life.

After all, that was their original intention.

***

Enjoy this video of Roger Clyne & The Peacemakers’ hit, Counterclockwise…

Speaking of curveballs…

Amigos

M.A. “Mike” Morales and Roger Clyne posing for a picture after an amazing evening of tastings and interview

 

 

On April 29, 2014, Roger Clyne & The Peacemakers will unleash their seventh studio album, The Independent.  The title fits these musical mavericks like an old pair of faded jeans worn as a statement against oppression on Casual Fridays.   Yet, as Clyne states, “There’s something about our music that celebrates what’s uniting versus what’s dividing.”

independent

Click on the image to pre-order The Independent now (Release April 29, 2014).

Using this “Tequila Logic,” Roger Clyne has managed to do the same with Mexican Moonshine, gently hitching the spirit’s Lowland agave heritage to the wood notes of Kentucky bourbon to create a peacemaker that rightfully belongs in any collector’s arsenal.

Mexican Moonshine, Mexican Moonshine…Let your heart and your cup overflow, under the glow of the moonshine!  May your heart and your cup… Overflow…under the glow of the Moonshine!

Click here for Part 1 of our visit with Roger Clyne.

Visit Roger Clyne and the Peacemakers online now

Visit Roger Clyne and the Peacemakers online now

 

 

mex moonshine

Visit Roger Clyne’s Mexican Moonshine online now

.

 

 

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Falling Under the Spell of Roger Clyne’s Mexican Moonshine Tequila

On a frigid and damp Saturday night in November 2013, Roger Clyne, along with his band The Peacemakers, invited Tequila Aficionado Media to an intimate concert and tequila tasting at Billy’s Ice House in New Braunfels, TX, to talk music, heritage, and his tequila, Mexican Moonshine.

***

Hey, gringos, it could be worse…we did not get there first

Colt_Peacemaker

The Colt Single Action Army, also known as the Peacemaker, is considered a famous part of Americana. “The Gun That Won the West” was wielded by such action-oriented historical legends of the late 19th and early 20th centuries as Buffalo Bill Cody, Theodore Roosevelt, Judge Roy Bean, Pat Garrett and General George Patton.  It has also been the selected sidearm of Hollywood movies, preferred by everyone from John Wayne to Clint Eastwood in every single Dirty Harry film.  And in 2011, it was declared the official firearm of the state of Arizona. Arizona is also home to another piece of Americana–a guts and guitar driven, reggae and mariachi laced, roots based rock-n-roll band leyenda known as Roger Clyne & The Peacemakers.  Armed with expressive lyrics, evocative melodies and four part harmonies, these straight shooters have come to redefine the indie music landscape by being the first band to debut six consecutive albums in the Top Ten of Billboard Magazine’s Internet Sales chart. Along the way, Clyne has gathered a burgeoning cult following that rivals that of Sammy Hagar and Jimmy Buffet–both themselves very successful tequila front men.

I fell under the spell when I stumbled over the line…

The full line-up of Roger Clyne's Mexican Moonshine.

Many aficionados roll their eyes when news of another celebrity endorsed tequila hits the liquor store shelves.  But Roger Clyne came upon his admiration for agave spirits early in life as part of his Southwestern ranching heritage, predating even his love for writing music and performing.

Roger was first introduced to scotch as a teenager by his grandfather who would pour him a dram to “put hair on your chest.”  The taste of “dirty socks in mud” was tough to swallow, but it was his father’s sharing of bacanora, another agave distillate, that opened him up to the wonders of Mexican spirits, and in particular, tequila. Like most of us, Clyne cut his teeth by shooting cheap mixto tequila in college, then swearing off of it until the next opportunity to overindulge.  He was well into his studies (psychology and anthropology) at Arizona State University when he rediscovered that “bright, wonderful, elegant, lyrical taste” of tequila during an exchange program in Ensenada, Mexico, while following a troop of mariachis.

 

It’s surreal, sublime, manmade and divine…it’s the moonshine….

Lyrics on the shipping box of Roger Clyne's Mexican Moonshine.

Roger Clyne’s Mexican Moonshine tequila was born in true outlaw fashion in 2004 during the famed Circus Mexicus music festival that takes place annually in Puerto Peñasco, Mexico (Rocky Point, for you ex-pats).

Check out the Circus Mexicus Lineup for 2014 here.

Circus Mexicus 2014.After that initial experience, Roger began scouting for factories to produce Mexican Moonshine, a journey that would even take him to the famed La Cofradía distillery (NOM 1137), the home of Casa Noble and Montejima tequilas.

He finally selected Fabrica de Tequilas Finos (NOM 1472) and forged a relationship with the distillery owner, Federico Cabo, and Master Distiller, Arturo Fuentes.  Together, the team first “dropped” Mexican Moonshine reposado onto the market in 2010, even though Clyne was advised against such commercial suicide due to historically poor sales of this expression.

Soak in the silvery light spillin’ out tonight from the moonshine…

 

In this clip, Roger pours and discusses Mexican Moonshine silver…

 

We’ll get a fine flow flowin’, a good glow goin’…

 

Believing that a reposado is the more definitive expression of tequila, Clyne was surprised when Master Distiller, Arturo Fuentes suggested that Mexican Moonshine be aged in Kentucky bourbon barrels.  Here, Roger explains further.

 

 

I got a healin’ home-brewed remedy, a low-brow therapy…

 

Award winning Mexican Moonshine añejo.

A Gold Medal winner at the San Francisco World Spirits Competition in 2014, Mexican Moonshine añejo  was released in 2013 and is fast becoming Roger Clyne’s favorite expression, much to his chagrin.  In the following snippet, Roger breaks down its flavor profile.

 

Turn your back on all the deadlines…

 

On April 29, 2014, Roger Clyne & The Peacemakers will unleash their seventh studio album, The Independent.  The title fits these musical mavericks like an old pair of faded jeans worn as a statement against oppression on Casual Fridays.   Yet, as Clyne states, “There’s something about our music that celebrates what’s uniting versus what’s dividing.”

independent

Click on the image to pre-order The Independent now (Release April 29, 2014).

Using this “Tequila Logic,” Roger Clyne has managed to do the same with Mexican Moonshine, gently hitching the spirit’s Lowland agave heritage to the wood notes of Kentucky bourbon to create a peacemaker that rightfully belongs in any collector’s arsenal.

Mexican Moonshine, Mexican Moonshine…Let your heart and your cup overflow, under the glow of the moonshine!  May your heart and your cup… Overflow…under the glow of the Moonshine!

See Part 2 of our visit with Roger Clyne here!

Visit Roger Clyne and the Peacemakers online now

Visit Roger Clyne and the Peacemakers online now

 

 

mex moonshine

Visit Roger Clyne’s Mexican Moonshine online now

.
 

 

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Founder’s Feature: Tequila Aficionado’s 1st Podcast, 7 Years Later

The preceding podcast was recorded by Tequila Aficionado’s Founder, Alexander Perez, on March 21, 2006.

Sadly, many brands still persist in the Tequila Girl marketing that Alex mentioned over seven years ago.  Some brands believe they’ve evolved and took it a step further with Tequila Boy marketing.  I believe the true aficionado finds both of these offensive.

True aficionados don’t buy their tequila based upon how attractive an ad model is.  It saddens me that so many brand marketers are stuck in the 1990s and won’t let go of this old advertising paradigm.

When all you put out there is co-ed bimbos doing shots, drinking from red Solo cups, or worse, from the bottle, you’re telling the world you don’t want your brand to be taken seriously.  I love a shirtless hunk as much as the next straight woman but don’t try to dazzle me with him while you pour cherry soda and light beer into a blender to hide the taste of your mass produced tequila.

Show me a brand owner, male or female, who is smart, savvy, self assured and passionate about their tequila and I’ll stop what I’m doing to listen.

Alex said “Tequila companies need to rethink their marketing tactics” and they still do.  The big boys are still marketing their swill with expensive distractions, but the little guys…we love the little guys here at Tequila Aficionado.  The little guys are slowly changing the tequila marketing landscape.

People like Alex Viecco at Montalvo who is also involved in programs to create biofuels from tequila production waste products; people like Sergio Olmos of Nuestro Orgullo who take up the banner for a family business and knock themselves out trying to create the best product possible, not for the money, but for family pride and love of agave spirits; people like Laurence Spiewak and Lance Sokol of Suerte who put thought and meaning into a logo rather than attempting to dazzle us with tits and ass.

Yes, there are still small brands that believe they can grow by emulating the big brands with sponsored DJs, rock bands, edgy artists, and girls with great plastic surgeons but they rarely make it past that crucial five-year threshold.  Superficiality attracts superficiality.  When your marketing involves pretty girls in club attire giving shots to partygoers who will quickly forget what they drank, then you must realize that your tequila will last only about as long as their buzz does.

I think we’re on the cusp of something, though.  It makes me very happy to see tequila brands that are finally letting the tequila do the talking.

As brands take themselves and their products more seriously, so too does the consumer.  People like Mary Clemente of Jurado Tequila are partnering with great chefs like Grant MacPherson.  Pairing dinners are becoming popular ways to market good tequilas and I hope they’ll soon take the place of trays of shot glasses.

People are beginning to appreciate what great tequila and tequila culture can bring to their lifestyle through books by authors like Lucinda Hutson.  Lucinda was well ahead of her time when she first began this journey, but perhaps tequila drinkers have grown up enough to become aficionados and truly appreciate the treasures she pens.

We welcome these changes at Tequila Aficionado.  Alex’s vision was that Tequila Aficionado become a resource for all things agave including mezcal, sotol and other agave spirits.  He wanted to interview people in the industry, people with a passion for fine tequilas, people breaking the old paradigms.  He wanted to provide honest discussions about the merits of particular spirits over tastings, not just a simple “thumbs up” or “thumbs down.” He envisioned an online resource that would bring depth to tequila culture.  He hoped to create in a magazine what a master distiller creates in a small batch, something that pleases the senses, enhances, informs, and provides the perfect finish that brings you back time and time again.

Something was missing in the mix all these years, but we believe we’ve finally found the right combination to bring that dream to fruition.

We have new Sipping off the Cuff episodes airing every week so you can taste along with us; bloopers and outtakes so you can laugh with us; Founder’s Features that are interviews and articles of significance to tequila history; Portraits in Tequila taking you beyond the label to see the story of the people behind the tequila; reviews of books on all aspects of tequila from dirt to drink and beyond; reviews on tequila related products like glassware and the foods, treats and cigars that can be paired with tequilas; articles on agave related industries; features on distilleries; and reviews of hotels and restaurants in Mexico’s tequila region.

We will always have a focus on the finished tequila product, but we’re deeper than that.  We’re no longer focusing simply on the finished tequila; we’re expanding to encompass all of tequila culture because, after all, it isn’t about just a quick shot –

It’s about the whole experience.

We look forward to sharing that experience with you.

Lisa Pietsch, COO

 

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M.A. “Mike” Morales Asks: Are Tequila Drinkers Killing the Environment?

paisaje agavero, tequila, environmental impact, pollution, vinazas

Tequila Aficionado’s CEO, Mike Morales, reveals rumored environmental polluters of Mexico’s Paisaje Agavero (Agave Landscape) in the controversial and hard-hitting report, Vinazas: The Corpse of the Spirit of Mexico.
“In 2008, the tequila industry produced 310 million liters of tequila,” reports Morales. “For every liter of tequila distilled, 10 liters of vinazas (wastewater) is produced. In 2008, over 2.5 billion liters of vinazas is unaccounted for.”

Vinazas: The Corpse of the Spirit of Mexico defines that country’s next pandemic—The Vinazas Crisis—as the unconscionable pollution of rivers, streams, arroyos, and land along the Paisaje Agavero (the Agave Landscape) voted a World Heritage Site by UNESCO in 2006.

“Close to 80 percent of the tequila produced in Mexico is exported into the United States,” explains Morales, “so the key is to make as many tequila consumers aware of the ecological dangers of mass produced tequila.”
Morales’ ambitious goal is to reach 40,000 individuals with Vinazas: The Corpse of the Spirit of Mexico.

“Tequila drinkers are killing the environment and they don’t even know it,” Morales continues. In 2008, the tequila industry produced 310 million liters of tequila. For every liter of tequila distilled, 10 liters of vinazas (wastewater) is produced. In 2008, over 2.5 billion liters of vinazas is unaccounted for.
“It’s urgently important to educate ecologically minded spirits purchasers on these crimes.”

Moreover, this report will inform readers of the possible solutions to the Vinazas Crisis being used in the race to save the Paisaje Agavero.

“To have the stark beauty of the Highlands and the Lowlands of the Mexican state of Jalisco strangled by a toxic sludge that has reached crisis levels should frighten all of us,” stresses Morales, “from the casual margarita drinker, to the professional mixologist, to the diehard purist.”

Mike Morales hopes that the next time you reach for your favorite tequila at your local liquor store or supermarket that you ask yourself two questions…
Is my brand eco-friendly? And…
Am I directly contributing to the uncontrolled pollution of the Paisaje Agavero by supporting my brand’s total disregard for the environment?
“It is up to the socially conscious, ecologically minded, environmentally active tequila and/or spirits consumer to up level the catch phrase ‘drink responsibly,’”adds Morales.

“The time has come to not only drink responsibly, but to also think responsibly and act accordingly.”

***

To buy your copy of Vinazas: The Corpse of the Spirit of Mexico for a mere $0.99, visit Amazon.com now!

For shocking photos of vinazas pollution, log onto our Facebook page at www.Facebook.com/Vinazas.

More info on Mike Morales available at www.TequilaJournalist.com.

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Portraits In Tequila–Alex Viecco of Montalvo Tequila…

A full array of Montalvo tequila

A full array of Montalvo tequila

Alex Viecco, CEO of award winning and triple distilled Montalvo tequila is a new hybrid of tequila brand owner.

While he shares the passion of many of the family owned brands that I’ve had the pleasure of meeting, he has a keen business sense that comes from his many years in the financial planning industry.

In other words…

He doesn’t let his emotional attachment to the juice get in the way of his business decisions.  Like a solid investment portfolio, he is also quite diversified.

Alex Viecco unwraps Montalvo tequila.

Alex Viecco unwraps Montalvo tequila

Alex is one of the founding investors of a company that I’ve been watching with interest for some time–Greenhouse Holdings (now Premier Alliance), a company dedicated to finding a solution to the alarming Vinazas Crisis that I’ve discussed here.

As outspoken and passionate as I have been about the illegal dumping of tequila wastewaters (vinazas) by distilleries into the rivers and streams of the Paisaje Agavero, Alex has been even more of an advocate for foreign investment in wastewater processing plants as a way of combating the pollution epidemic that still haunts the Tequila Industry.

Since this February 2011 Fox News Latino news release cited here, the original project that he brought to Greenhouse’s attention has been placed on hold due to the merger with Premier Alliance.  Viecco assures, however, that the mission to clean up tequila wastewaters is again gaining traction with the present company, whose new investors include basketball great, Shaquille O’Neal.

“They are exploring a couple of different options to provide yet additional solutions in the region,” explains Viecco.

Montalvo“As you know, many of the companies are a bit leery due to the Big Guys being in so much control.  The goal is to provide a much broader solution to the region which will include the small and mid guys [tequila producers].”

“We have been talking with two groups, Premier and another group, to see who will fund a project to get things cleaned up.  My partners and I are the ones bringing in the guns to make it happen.”

“Like anything else,” Alex cautions, “it is still about relationships and foreign companies overcoming their fear of investing in foreign lands.”

Montalvo tequila and Vinturi aerator.

Montalvo tequila and Vinturi aerator.

And relationship building is exactly what Viecco strives for when visiting new accounts to sample Montalvo blanco, reposado and añejo.

A small batch tequila whose agave is sourced from the Lowlands of Jalisco, Alex realizes that his brand isn’t for everyone.  And just like the fourth generation distillers who oversee the triple distillation of Montalvo (a brand named after a fictional family brand of the popular 2007 telenovela, Destilando Amor), he carefully and deliberately chooses who he will partner with and where he will place the precious bottles of Montalvo.

Another strategic partnership Alex has forged is with Vinturi, makers of wine and spirits aerators (an item we’ll cover in an upcoming post) that allows your wine and spirits to open or “bloom” in a much shorter time.

Finally, what would Alex Viecco like for you to know about Montalvo?

In a word, “explore” the wonderful world of tequila, and start with Montalvo.

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