The Texas Bar & Nightclub Alliance Convention

What’s New

The Texas Bar & Nightclub Alliance Convention successfully launched its first annual event at the Radisson Hotel & Suites in downtown Austin on August 10-11, 2014.

Primarily a show that serves the spirits industry (or trade) in Texas, for us at Tequila Aficionado Media, it was a chance to visit with new brands, products and services trying to break into the challenging Texas spirits market.

In this clip, Michael E. Klein, a spirits entrepreneur and long-time Austin businessman who spearheaded the formation of the alliance, explains its purpose.

What follows are some of the highlighted products that you should watch out for on Tequila Aficionado Media, in Texas, and beyond.

Briscas Mezcal2014-08-11 15.09.09

In the current booming mezcal market, more and more brands are appearing under the traditional higher alcoholic proofs that more established mezcals are known for.  Briscas is a refreshing libation that refuses to be confused with other gateway mezcal brands.

Ricardo Gonzales, Sales & Marketing Director for importer Moreno Spirits, gives us a quick rundown of the small batch espadín Briscas Mezcal.

Juan Moreno, President & CEO of Moreno Spirits, explains how bringing Briscas to market was a journey of discovery for himself and his family.

Surprises

The Texas Bar & Nightclub Alliance Convention was not without surprises for us at Tequila Aficionado Media.

Jason Kosmas, co-founder of the 86 Company.

Jason Kosmas, co-founder of the 86 Company.

Austin resident Jason Kosmas, co-founder of the celebrated The 86 Company responsible for a brilliant line of spirits with exacting quality like our Brands Of Promise(TM) Overproof Silver Medal winning Tequila Cabeza, made an appearance in support of the event.

tbnca

L-R: Mike Morales, Jason Kosmas, John Rivers

Also exhibiting in grand style was John L. Rivers IV (a.k.a.: Juan Rios), Managing Director of Julio Cesar Chavez Tequila, a new offering from the illustrious former boxing champion.

Not only did he share with us some of this fine sipping tequila and listed its current markets, but also an exclusive photo of a super piña in the champ’s agave fields.

[Spoiler Alert!  At press time, we had not notified John about our verdict of Julio Cesar Chavez Tequila's review on a future Sipping Off The Cuff(TM), but we let the cat out of the bag, here....]

Mixing and Matching

2014-08-11 16.02.19One of the more exciting and refreshing combos we discovered at the Texas Nightclub & Bar Alliance Convention was between Pablo Madrigali, Brand Manager with Mexcor International and Lucy Corona, co-founder of Slim Ritas, the 100 calorie fresh juice margarita mix.

Mexcor, a family owned business based in Houston, TX, has been the importer of crowd pleasing tequilas at reasonable prices from Destiladora del Valle de Tequila (NOM 1438)  for several years, including El Reformador, Cava de los Morales and Agavales.

Lucy Corona is a dynamic and spirited mother and business owner whose dream after giving birth to her children was to enjoy a satisfying and natural margarita.  So she made them herself!

Here, Rob Corona explains the birth of SlimRitas.

Here, Pablo gives a bit of Mexcor’s and Agavales’ history, and how he and Lucy joined forces.

One To Watch

2014-08-11 14.35.19 michael kleinMichael E. Klein has handed the reigns of planning future conventions to the team at San Antonio based SMC Events, and it looks to expand the tradeshow’s reach even further with more products and services participating.

Judging from the contagious energy coming from the booths of other exhibitors at the first annual Texas Nightclub & Bar Alliance Convention, the promise of bigger yearly events looks to be a sure thing.

Sipping Off The Cuff: Whispering Eye Tequila Blanco

Whispering Eye – A Brand of Promise?

Not for the girls in wet tee shirts!

Find out why Tequila Aficionado’s Mike Morales & Alex Perez nominated this Blanco for the 2014 Brands of Promise Awards.

About Whispering Eye

Brand Story – Somewhere deep in the heart of the Highlands of Jalisco, if you listen closely you can here it! The Agave, a lily plant, opens its leaves, cracking, popping, it breaths by night; conserving energy and water. The EYE, (the fruit or pina) is growing, maturing and ripening to perfection. According to the old-timers (the farmers) each lily is chanting or WHISPERING to its neighboring plants. A village of agave living in harmony, waiting to become the next premium TEQUILA.

Harvested through the nocturnal eye of the whispering agave within the highlands surrounding the city of Arandas, Mexico – the sweet and complex flavors of Whispering Eye Tequila accentuate the blue agave’s natural and unspoiled nectar. Expertly hand-pruned and trimmed, while removing the base of each branch completely to alleviate any bitter or sour notes – the tequila region’s sweeter than honey flavored agave pinas produce more succulence. The pinas roast in an oven through various times and temperatures, to create the multiple tones that tantalize the taste buds. Peacefully cradled through a gravity-fed distillation process without the use of pumps or motors within a 70,000 sq. ft. state of the art distillery – the tequila finishes through a custom filter before resting, resulting in a distinctively smooth premium blanco or reposado.

 

From the Whispering Eye Tequila Facebook Page (NSFW – Not Safe For Work!):

Whispering Eye Tequila: Designed and Refined as the Premium Sipping Tequila for Distinguished Women with Sophisticated Tastes; Worldwide!
Please Drink Responsibly!
“You’ll Never Forget Your First” The Eye.
Mission: Deliver the smoothest premium sipping tequila worldwide!
Company Overview: Founded by T2LJ Brands L.L.C. in San Antonio Texas
Description: Whispering Eye Tequila is a premium blanco tequila.
whispering eye, tequila, tequila memes

 

 

 

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New Nom List of Tequilas/Distilleries (1Sep2014)

don fulanoThe Tequila NOM List

Each of our tequila NOM Lists contains the names and information of current brands and tequila distilleries as well as those that have previously appeared on NOM lists but have since been dropped by the CRT. Pinpointing your treasure bottles or favorite distilleries has never been easier! Please understand that this list is not a comprehensive list of every tequila brand ever made. We make every effort to be sure it is as accurate as possible from the time we at Tequila Aficionado Media began publishing our lists in 2013.

Click to download the format of your choice:

About Our NOM List of Tequilas & Distilleries

Mariachi Nuevo Tecalitlan, embajador, sip award, tequilaClick on any RED link within the NOM list to see the Tequila Aficionado articles and reviews on that brand or distillery. *Color Coding*

  • Brands highlighted in Green are recent additions (see comment on Excel spreadsheet for first shown date)
  • Brands highlighted in Red did not appear on the current list (see comment on Excel spreadsheet for last shown date)
  • Brands highlighted in Blue are suspected of using a diffusor in production.

 

 

 

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Sipping Off The Cuff: Penasco Tequila Extra Anejo

penasco tequila, tequila,

 

Penasco Tequila Extra Anejo

Tequila Aficionado’s Alex Perez & Mike Morales taste and discuss Penasco Tequila Extra Anejo.

We apologize for the sound quality.  We’ve fixed the issue in recording and this is one of the last reviews with poor sound quality.


Find Penasco Tequila Online:

Visit Penasco Tequila online at TequilaPenasco.com

Follow Penasco Tequila on Facebook here.

Follow Penasco on Twitter here.

 

From their website:

Welcome to the world of Tequila through the vision of Del Bravo Imports.

We are committed to bringing you one of the finest distilled 100% blue agave tequilas on the market.

Tequila Peñasco represents quality, is named for the famed beach town located in the Mexican State of Sonora, on the sea of Cortes. Today, Tequila is one of the fastest growing liquors in the world. The direction of the growth is decidedly upscale. An entire tequila culture is being developed not just in Mexico but all over the world. Enjoyed in many countries, local pubs, neighborhood bars as well as many sophisticated restaurants around the world.

There is a large market of excellent 100% blue agave tequilas available in the range of $20 to $30. A greater quality of tequilas made of 100% blue agave in the $30 to $50 dollar range. Most all tequilas priced under $20 dollars are mass produced for local markets and export and are made from a mix of agave plants.
For the enjoyment of our beloved loyal Tequila drinkers; Tequila Peñasco is enjoyed in the USA in Arizona, Texas and South Carolina, as well as 3 northern states of Mexico, Sonora, Chihuahua and Baja. Let your senses be your guide! DISCOVER THE DIFFERENCE…

 

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Sipping Off The Cuff: Penasco Tequila Anejo

Tequila Aficionado’s Alex Perez & Mike Morales taste and discuss Penasco Tequila Anejo.

We apologize for the sound quality.  We’ve fixed the issue in recording and this is one of the last reviews with poor sound quality.

penasco tequila, tequila,

Visit Penasco Tequila online at TequilaPenasco.com

Follow Tequila Penasco on Facebook here.

Follow Penasco on Twitter here.

 

From their website:

Welcome to the world of Tequila through the vision of Del Bravo Imports.

We are committed to bringing you one of the finest distilled 100% blue agave tequilas on the market.

Tequila Peñasco represents quality, is named for the famed beach town located in the Mexican State of Sonora, on the sea of Cortes. Today, Tequila is one of the fastest growing liquors in the world. The direction of the growth is decidedly upscale. An entire tequila culture is being developed not just in Mexico but all over the world. Enjoyed in many countries, local pubs, neighborhood bars as well as many sophisticated restaurants around the world.

There is a large market of excellent 100% blue agave tequilas available in the range of $20 to $30. A greater quality of tequilas made of 100% blue agave in the $30 to $50 dollar range. Most all tequilas priced under $20 dollars are mass produced for local markets and export and are made from a mix of agave plants.
For the enjoyment of our beloved loyal Tequila drinkers; Tequila Peñasco is enjoyed in the USA in Arizona, Texas and South Carolina, as well as 3 northern states of Mexico, Sonora, Chihuahua and Baja. Let your senses be your guide! DISCOVER THE DIFFERENCE…

 


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