Primarily a show that serves the spirits industry (or trade) in Texas, for us at Tequila Aficionado Media, it was a chance to visit with new brands, products and services trying to break into the challenging Texas spirits market.
In this clip, Michael E. Klein, a spirits entrepreneur and long-time Austin businessman who spearheaded the formation of the alliance, explains its purpose.
What follows are some of the highlighted products that you should watch out for on Tequila Aficionado Media, in Texas, and beyond.
In the current booming mezcal market, more and more brands are appearing under the traditional higher alcoholic proofs that more established mezcals are known for. Briscas is a refreshing libation that refuses to be confused with other gateway mezcal brands.
Ricardo Gonzales, Sales & Marketing Director for importer Moreno Spirits, gives us a quick rundown of the small batch espadín Briscas Mezcal.
Juan Moreno, President & CEO of Moreno Spirits, explains how bringing Briscas to market was a journey of discovery for himself and his family.
The Texas Bar & Nightclub Alliance Convention was not without surprises for us at Tequila Aficionado Media.
Austin resident Jason Kosmas, co-founder of the celebrated The 86 Company responsible for a brilliant line of spirits with exacting quality like our Brands Of Promise(TM) Overproof Silver Medal winning Tequila Cabeza, made an appearance in support of the event.
Also exhibiting in grand style was John L. Rivers IV (a.k.a.: Juan Rios), Managing Director of Julio Cesar Chavez Tequila, a new offering from the illustrious former boxing champion.
Not only did he share with us some of this fine sipping tequila and listed its current markets, but also an exclusive photo of a super piña in the champ’s agave fields.
[Spoiler Alert! At press time, we had not notified John about our verdict of Julio Cesar Chavez Tequila's review on a future Sipping Off The Cuff(TM), but we let the cat out of the bag, here....]
Mixing and Matching
One of the more exciting and refreshing combos we discovered at the Texas Nightclub & Bar Alliance Convention was between Pablo Madrigali, Brand Manager with Mexcor International and Lucy Corona, co-founder of Slim Ritas, the 100 calorie fresh juice margarita mix.
Mexcor, a family owned business based in Houston, TX, has been the importer of crowd pleasing tequilas at reasonable prices from Destiladora del Valle de Tequila (NOM 1438) for several years, including El Reformador, Cava de los Morales and Agavales.
Lucy Corona is a dynamic and spirited mother and business owner whose dream after giving birth to her children was to enjoy a satisfying and natural margarita. So she made them herself!
Here, Rob Corona explains the birth of SlimRitas.
Here, Pablo gives a bit of Mexcor’s and Agavales’ history, and how he and Lucy joined forces.
One To Watch
Michael E. Klein has handed the reigns of planning future conventions to the team at San Antonio based SMC Events, and it looks to expand the tradeshow’s reach even further with more products and services participating.
Judging from the contagious energy coming from the booths of other exhibitors at the first annual Texas Nightclub & Bar Alliance Convention, the promise of bigger yearly events looks to be a sure thing.