Sipping Off The Cuff: Penasco Tequila Reposado

Alexander Perez and M.A. “Mike” Morales taste and discuss Penasco Tequila Reposado.

We apologize for the sound quality.  We’ve fixed the issue in recording and this is one of the last reviews with poor sound quality.

 


 

penasco tequila, tequila,

 

 

Visit Penasco Tequila online at TequilaPenasco.com

Follow Tequila Penasco on Facebook here.

Follow Penasco on Twitter here.

 

From their website:

Welcome to the world of Tequila through the vision of Del Bravo Imports.

We are committed to bringing you one of the finest distilled 100% blue agave tequilas on the market.

Tequila Peñasco represents quality, is named for the famed beach town located in the Mexican State of Sonora, on the sea of Cortes. Today, Tequila is one of the fastest growing liquors in the world. The direction of the growth is decidedly upscale. An entire tequila culture is being developed not just in Mexico but all over the world. Enjoyed in many countries, local pubs, neighborhood bars as well as many sophisticated restaurants around the world.

There is a large market of excellent 100% blue agave tequilas available in the range of $20 to $30. A greater quality of tequilas made of 100% blue agave in the $30 to $50 dollar range. Most all tequilas priced under $20 dollars are mass produced for local markets and export and are made from a mix of agave plants.
For the enjoyment of our beloved loyal Tequila drinkers; Tequila Peñasco is enjoyed in the USA in Arizona, Texas and South Carolina, as well as 3 northern states of Mexico, Sonora, Chihuahua and Baja. Let your senses be your guide! DISCOVER THE DIFFERENCE…

 


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Maple Nut Coffee Cake Recipe with De La Tierre Maple Tequila

Maple Tequila…and a cake?  What?

2014-08-18 09.44.49De La Tierre Canadian Maple Tequila.  You might not think that maple and tequila go together.  After all, it’s a strange mix of Canada and Mexico, right?  Well, as it happens, they do go together delightfully.  Read my review of this unlikely pairing here.  This product goes by different names depending upon which country you’re in (labeling laws) but De La Tierre is technically a liqueur.  It is a 100% agave reposado base made with real maple, not that imitation stuff, so don’t expect an overwhelming blast of maple.  The maple is gentle and very subtle.  Because I enjoyed this liqueur, I decided to use it in the Tequila Aficionado Test Kitchen.

2014-08-18 08.53.16Legal note: I should mention here that the brand owner was kind enough to supply the tequila, but I’ve supplied all of the other ingredients. 

My first go-round with this maple tequila was in Pumpkin Pie.  That was a raging success and we haven’t made pumpkin pie without it since.

Today, being quite nuts…er…having walnuts on hand, I decided it was time for a coffee cake.  I’ve made desserts, main courses and several side dishes with tequila, but this was my first shot at a breakfast item.  The tricky part was making it sugar free (I have reactive hypoglycemia).

Following is the recipe as I prepared it, without sugar.  I’ll include the options for a sugared version in parenthesis.

Maple Tequila Coffee Cake Recipe

Preheat oven to 325 degrees

De la tierre, maple, tequila, coffee cake, recipe, maple tequila, tequila aficionado, lisa pietschCrumb Topping

1 Cup Butter, melted

2 Cups Splenda (Sugar or Brown Sugar)

2 Cups Oats

1 Cup Flour

2 Tablespoons Cinnamon

1 teaspoon Nutmeg

1 teaspoon Maple Extract

Combine all of these ingredients in a bowl and mix well.  Set aside.

 

De la tierre, maple, tequila, coffee cake, recipe, maple tequila, tequila aficionado, lisa pietschCake

1 Box Pillsbury Sugar-Free Yellow Cake Mix (or your choice of sugared cake mix)

1/3 Cup Coconut Oil

1/4 Cup De La Tierre Maple Tequila

1/2 Cup Water

3 Eggs

1 teaspoon Cinnamon

1/2 teaspoon Nutmeg

Mix vigorously by hand or with an electric mixer.

 

Assembly

Spray an 8″x11″ baking pan with nonstick spray.

Spread 1/2 of the cake batter evenly in the cake pan.De la tierre, maple, tequila, coffee cake, recipe, maple tequila, tequila aficionado, lisa pietsch

Sprinkle with 1/2 of the crumb topping.

De la tierre, maple, tequila, coffee cake, recipe, maple tequila, tequila aficionado, lisa pietsch

Cover with remaining cake batter.

 

Add 1 Cup Walnuts to the remaining topping.

Sprinkle topping/nut mixture over second layer of batter.De la tierre, maple, tequila, coffee cake, recipe, maple tequila, tequila aficionado, lisa pietsch

Poke with a spoon to push some of the topping into the cake.

De la tierre, maple, tequila, coffee cake, recipe, maple tequila, tequila aficionado, lisa pietsch

Bake at 325 for 50 minutes or until it tests done.

Remove from oven and cover lightly with aluminum foil to keep the moisture in as it cools.

Serve it up!

De la tierre, maple, tequila, coffee cake, recipe, maple tequila, tequila aficionado, lisa pietsch

 

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New NOM List (19 August 2014) Becomes Tequila Adventure

Administrative Adventures With The Tequila NOM List

crt, consejo regulador del tequila, tequila, tequila aficionado, nom listkThe 19 August 2014 NOM List provided by the Consejo Regulador del Tequila (CRT) proved to be quite an afternoon adventure for us at Tequila Aficionado Media.

New Privacy Laws Affect NOM List

First we noticed the “Representante” (Representative) column was missing as well as the “Titular” (Brand Owner) column.  Thanks to social media, we were able to make contact with the CRT and they explained:

“Due to recent changes in the privacy laws in Mexico, the data of our associates are protected and cannot be published on our website. That maybe the reason why you cannot see them anymore…”   

AIG, NOM List, agroindustria de guadalajara, consejo regulador del tequila

 

 

A Marriage of Marcas?

Then we noticed that NOM 1068, Agroindustria Guadalajara, had completely disappeared from the list.  Not just one or two tequilas, but the entire distillery was missing.  As we made our way through the list, we found all of the tequilas from Agroindustria Guadalajara listed in NOM 1529, Agaveros y Tequileros.  Now this could be news of a merger or buyout or it could be just a gross administrative error.  We couldn’t find any information regarding the two businesses in recent news, so we went back to the CRT’s Facebook Page and asked the question:

¿Por qué?

The CRT personnel behind the Facebook curtain replied with:

“Let me check that, I’ll have an answer in a bit.”

A bit went by and no answer.

 

Perhaps Mariana Franco was busy taking a call from Rodrigo Montalvo and needed some time to get her thoughts together?

They never did respond on Facebook, but they did edit the NOM List.  NOM 1068 has reappeared.

So here we are with the most recent updates to the NOM List with as much information provided as we have available.

Feel free to follow along in the continuing saga on the CRT Facebook Page.  We’ve embedded the initial post here.  Feel free to click on it and read along!

 

 

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The Roca Patron Road Show

The Roca Patrón launch party invitation.

The Roca Patrón launch party invitation.

 

Roca Patron Hits The Road

All across the country, in carefully selected cities where the beautiful people roam like Los Angeles, New York, Chicago, Miami, and San Francisco, the Patrón PR machine (which spent a reported $34.1 million in measured media in 2013), is rolling out its new Roca Patrón line of tequilas.

Here in Tejas, on August 11, 2014, at the famed Brazos Hall in Austin, Tequila Aficionado Media was invited to the head of the line and behind the braided rope to be one of the first to try this new offering from Planet Patrón.

Once Inside…

The Brazos Hall was entirely furnished with wooden Roca Patrón branded furniture, fixtures, barrels and props, along with its own stage where a dynamic digital screen replayed a two minute silent video that was programmed to pulsating club music at deafening decibels.

 

 

Besides coming with its own publicity campaign that includes a stylized knockoff of their familiar bottle, projecting the Patrón name and iconic bee symbol onto the walls and some snappy slogans on ads and cushy sofa pillows, the entire experience is designed to embed a feeling of Old World rustic tequila-making with a modern twist.

The Process

El Tesoro's tahona, still in use.

El Tesoro’s tahona, still in use.

What makes this new addition to the Patrón portfolio any different from its usual ho-hum juice?

Roca Patrón (a Spanish corruption of the English word rock) is made exclusively using a tahona or volcanic stone wheel to macerate agave piñas to extract its juice.  Until the invention and adoption of more efficient and less labor intensive shredding machines, this was once how all tequilas were produced.

In this clip, Patrón Quality Director, Mario Chavez, explains why they settled on a 90 proof blanco and reveals some of the details in the pre-planning of the Roca line.

Mario explained that the tahona has always been part of the tequila making process for regular Patrón which they blend after distillation with juice that has been shredded.  This method was made famous by Tequila Siete Leguas, Patrón’s original producer, and eventually pilfered by Patrón.  For Roca, however, no blending occurs.

 

2014-08-11 19.12.58

L-R: Mike Morales, John Rivers of Julio Cesar Chavez Tequila, Mario Chavez. Patrón Quality Director, Mario Chavez, was so animated and excited about sharing Roca Patron that we couldn’t capture a still photo of him! Special thanks to Greg Cohen for inviting us to a great party!

 

Francisco-head-shot

Francisco Alcaraz, Patron Master Distiller

In his passion, Mario was sure that there were no other tequilas produced exclusively using a tahona.  I reminded him of the sought-after Fortaleza brand which he acknowledged, and Suerte, which he had never heard of.  But, why would he?  He is so engrossed in his own line that it figures that he would be oblivious to any other ones.  An honest, and forgivable, mistake.

Several distillers/chemical engineers are associated with the Roca line.  It’s refreshing to see a new face representing Patrón besides Francisco Alcaraz, their long time Master Distiller.

Cocktail Worthy

The Roca Patrón website has plenty of signature cocktails, but for each of the other 40 odd launch cities including Austin, original recipes were created by hired hot mixologists.

As previously pointed out in our reviews of Cabeza, Tapatío 110, and the entire Dulce Vida line, overproof tequilas shine in cocktails and Roca Patrón is no different.

Both myself and Mario agreed, however, that for a purist, a tequila the caliber of Roca

Lutfy Flores, David Alan, Carolyn Gil, Brian Dressel, Joyce Garrison, Patrón's guest mixologists.

Lutfy Flores, David Alan, Carolyn Gil, Brian Dressel, Joyce Garrison, Patrón’s guest mixologists.

Patrón would be much better served either neat, or simply on the rocks.

The Break Down

For the sake of transparency, we were served Roca Patrón on tap at room temperature in branded champagne glasses.  (Don’t be fooled by the lit-from-behind liquid lines viewed through false tequila barrel tops.  Patrón invented the art of visual illusion for these events.)

Patrón reps that evening admitted that it was not the best way to taste test tequila, but considering the amount of guests invited to the launch, it proved more cost effective.

Due to the darkness of the Brazos Hall, observing Roca’s color was next to impossible.

Roca Patrón Silver–90 proof

The new Roca Patrón line.

The new Roca Patrón line.

At first sniff, instant piedra (tahona, rock) with barely any hint of alcohol.  The nose gives no warning for what’s to come, however.  Extreme agave on the entry, so brace yourselves.  Light to medium finish that lingers on the palate, not down your throat.  On the second intake, more sweetness is evident.

Roca Patrón Reposado–84 proof

Instant butter on the nose to go along with the wood notes, vanilla and caramel.  Mario confessed that his wife is even able to pull some pineapple and pear on the entry.  Both were slightly noticeable, again with very little to no alcohol.  Aged in American oak barrels and guaranteed to coat your palate.

Roca Patrón Añejo–88 proof

Aged 14 months, mas o menos, there is evidence of dried fruit, nuts and some citrus.  Again, very little if any alcohol was present in the nose.  Very easy finish, but not as memorable as the reposado even though it, too, will coat the palate.

The Verdict

Both at the event and in digital print, Patrón reps and officials have admitted that there has been a gradual decline in demand for its tequila in the United States.  Consumers and industry professionals alike have dismissed it as a brand that rests on its colorful past and deft marketing.

Whether this trend has been due to the rise of mixologists and their demands for better and more artisanal ingredients for their cocktail creations, a more sophisticated and educated consumer, or focusing on its ravenous rise to dominance in the overseas Duty Free market, Roca Patrón is their bold statement to these allegations.

Despite Patrón’s attempt to backpedal into the current craft tequila craze with Roca, it is still a mass produced tequila targeted to their own particular customer base–

Those willing to spend anywhere from $69, $79, and $89 for silver, reposado, and añejo expressions.

Don’t expect to see these prices drop, either.  Patrón was one of the only tequila producers that refused to roll back prices during the recession even though consumers were trading down to cheaper brands.

In the end, those faithful Patrón followers who enjoy the Gran Patrón line (Platinum, Piedra, or Burdeos), but not the heady price tags, will appreciate Roca Patrón’s assertive flavor profile and less aggressive cost.

As for the Patrón Road Show…

It was an elegant, eventful, and enlightening affair.  Like watching Cirque du Soleil but without the embarrassing costumes.

***

Watch for a future Sipping Off The Cuff(TM) featuring Roca Patrón, coming soon!


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Sipping Off The Cuff: Penasco Tequila Plata

Alexander Perez and M.A. “Mike” Morales taste and discuss Penasco Tequila Plata (Blanco). They also discuss why they’ve nominated this tequila for the 2014 Brands of Promise Awards.

We apologize for the sound quality.  We’ve fixed the issue in recording and this is one of the last reviews with poor sound quality.

 

penasco tequila, tequila,

 

 

Visit Penasco Tequila online at TequilaPenasco.com

Follow Tequila Penasco on Facebook here.

Follow Penasco on Twitter here.

 

From their website:

Welcome to the world of Tequila through the vision of Del Bravo Imports.

We are committed to bringing you one of the finest distilled 100% blue agave tequilas on the market.

Tequila Peñasco represents quality, is named for the famed beach town located in the Mexican State of Sonora, on the sea of Cortes. Today, Tequila is one of the fastest growing liquors in the world. The direction of the growth is decidedly upscale. An entire tequila culture is being developed not just in Mexico but all over the world. Enjoyed in many countries, local pubs, neighborhood bars as well as many sophisticated restaurants around the world.

There is a large market of excellent 100% blue agave tequilas available in the range of $20 to $30. A greater quality of tequilas made of 100% blue agave in the $30 to $50 dollar range. Most all tequilas priced under $20 dollars are mass produced for local markets and export and are made from a mix of agave plants.
For the enjoyment of our beloved loyal Tequila drinkers; Tequila Peñasco is enjoyed in the USA in Arizona, Texas and South Carolina, as well as 3 northern states of Mexico, Sonora, Chihuahua and Baja. Let your senses be your guide! DISCOVER THE DIFFERENCE…

 


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