Be Featured in Our Next #Tequilachat!

#TequilaChat on Tequila Tuesday

TequilaChat, #tequilachat, tequila aficionadoOn Tuesday, November 18th, we hosted our first Tequila Tuesday #TequilaChat on Twitter with Trianon Tequila.  Turnout was great and the conversation was even better!  Attendees had some great questions for Scotty Mattos and the folks at Trianon and we all learned a little more about this great “old school” tequila brand.

Trianon Tequila – The O.G. Tequila

trianon stack, TequilaChat, #tequilachat, tequila aficionado Trianon Triple, tequila aficionadoIf you missed our Sipping Off The Cuff reviews of Trianon Tequila, you can click on the links below and view them now:

Trianon BlancoTrianon ReposadoTrianon Anejo

Follow us on Twitter here – Follow Trianon on Twitter here.

Be A Featured on an upcoming chat

We’d like to host more of these Tuesday afternoon Twitter chats, so if you’d like your brand to be featured in an upcoming Twitter chat, please fill out the form below to let us know you’re interested.

If you’d like to check out our conversation with Trainon Tequila, you can read it by rewinding our Twubs feed to November 18th.

Judging at The Monterey Bay Tequila & Cuisine

In mid-August of 2014, the organizers of the 6th Annual Monterey Bay Tequila & Cuisine, which took place on October 11, 2014, graciously asked Tequila Aficionado Media CEO, Mike Morales, to participate as a judge.  Their unique, take-at-home blind tequila tasting competition used the Tequila Matchmaker smartphone application to score and bestow awards.  You can review the results of the tasting competition here.

Take-Home Test

I dreaded tests and pop quizzes in school.  I never did well on them no matter how long I studied.  The only answer for someone like me to improve his grade was to do extra credit work.  Often, that meant the blessing of the occasional take-home test.

The entire text book, notes and other related materials was at my disposal.  In addition, the stress of competing against my smarter classmates was lifted, as well as any pressure about time limits.

Really, it was a license to cheat!  How could I go wrong?

That’s why the concept of the take-home cata made the Monterey Bay Tequila & Cuisine’s tasting competition so intriguing for me.

 Matchmaker, Matchmaker,

Make Me A Match…

Grover Sanschagrin, co-founder of TasteTequila.com, is the designer of Tequila Matchmaker, the only smartphone application to date that aids tequila

TasteTequila

TasteTequila

aficionados in finding tequilas that are suitable to their taste preferences.  It also allows enthusiasts to rate and grade brands on a sliding numerical scale.

Grover has introduced Tequila Matchmaker in some of the leading and trending tequila bars in the US.  The Monterey Bay Tequila & Cuisine is the first event to exclusively use the Tequila Matchmaker app for its blind tasting competition.

Grover Sanschagrin of TasteTequila.com.

Grover Sanschagrin of TasteTequila.com.

In this Facebook interview, Grover shares some of his thoughts on the aftermath of the competition.

TA:  So…did the results amaze you?

GS:  Not really.  I wish there were more brands involved so we could get a better comparison.

Last year, when we announced the results, several brands were in the room.  They immediately asked questions about the judges.  This gave me the idea to “test” the judges as a way of giving the brands an idea of who they were dealing with.
So, duplicating a tequila as a way to “judge the judges” was my answer.  A total experiment.  Not totally scientific, but definitely interesting.

TA:  Did they know who the judges were this time around?

GS:  No, we didn’t disclose which judges gave which scores.  Also, all of the judges, except for one, did well.

TA:  Did they know the names of the judges on the roster?
GS:  I believe so.

Also, rating these tequilas from home is a totally different method than rating them with all of the judges in the same room.  Not that any one is better than the other, just

Freddy the Cat judging añejos.

Freddy the Cat judging añejos.

that they are different.

I would actually like to try an experiment where the same judges rate things at home, and then again, together (like the SOM [Spirits of Mexico competition] format) and then see the differences.
Grover continues…
GS:  I also want to experiment with the order of the selection.  We can actually use our app to create a random order for each person, so nobody will have the same [order].
Ready to judge for Monterey Bay Tequila & Cuisine.

Ready to judge for Monterey Bay Tequila & Cuisine.

TA:  That would be a cool variable.

GS:  For me at SOM [Grover was a judge at 2014’s contest], palate fatigue is an issue, so it would be interesting to see if tequilas at the end of the line tend to do better.  I am fascinated by blind ratings, so I’m having a blast trying all these new experiments.
TA:  I think [for me] tequilas at the beginning of the line may also suffer from palate “under work.”

GS:  In our blind tasting tour, we found just the opposite.  The tequilas in slots 1 and 2 tended to score higher that 3-6.  No idea why, really – but it was clear in the comparison of the events.

Beginning of the line for blanco category.

Beginning of the line for blanco category.

TA:  Did the time of day also make a difference?
GS:  It was mid afternoon for all of the events.
TA:  So time of day was pretty consistent?
GS:  I know that the SOM guys insist that spirits must be evaluated in the morning, but that seems a little odd to me.  I think the judge needs to be consistent, but should be able to choose when they drink.  I don’t usually drink in the morning. usually. :-).  There’s an element of “real life” that isn’t present when you drink Tapatio 110 at 9am.

TA:  Did the certified catador do better than was expected?

GS:  Nope.

Rant Alert!

Before I go into my pros and cons of rating tequilas using the Tequila Matchmaker app for the Monterey Bay Tequila & Cuisine, let me get a few pet peeves off my chest.

Judging Competitions–What A Concept!

In all my time studying, analyzing and observing the Tequila Industry, not once have I ever known any tequila enthusiast, purist, newbie, connoisseur, collector or consumer (let alone brand owner and/or importer) to be happy with the results of any spirits judging competition.

Whether it’s the venerable San Francisco World Spirits Competition, the respected Beverage Testing Institute, the famed Spirits of Mexico, or any of the smaller, regional tasting events throughout the country, no one has ever been completely happy or agreed entirely with the outcomes.

The older the judging tournaments are, the more importance their annual medal counts are given by an unsuspecting public who only purchase award winning beers, wines and spirits based on their perceived value, instead of trusting its own taste buds.

Those long running competitions become more expensive to enter, forcing smaller more deserving brands out and leaving the larger, transnational corporations with deeper portfolios and bigger budgets to duke it out.

Accusations of alleged backroom negotiations for awards has also been an issue, of late.

And let’s not forget the most lucrative part of the tasting event–

Licensing

Paying for the rights to use the competition’s branded medals and seals in addition to the entry fees per spirits expression submitted.

Yet, spirits brands in general, and tequila brands in particular, continue to allocate hard-earned marketing dollars toward entering these yearly competitions for the privilege of hanging neck tags from their bottles or affixing stickers onto their labels named for precious metals or gemstones.

Double Vibranium, anyone?

Collecting medals and awards have gone the way of tattoos and piercings–

Everyone has them, and the novelty and mystique have worn off.

At the end of the day, it seems like everyone who participated in the competitions scored some sort of hardware and the rest of us are left shaking our heads in dismay or agreement.

Lastly…

Scoring

Monterey Bay blanco category and glassware.

Monterey Bay blanco category and glassware.

I was once told by a very respected spirits writer that a unified scoring system was good for an event should the organizers decide to hold other branded spirits competitions.

Puh-leez!

Whoever said that a templated numerical  scoring method used to grade different kinds of spirits was appropriate for tequila tastings?  Diffusers aside, tequila itself is so unique, it doesn’t compare with the flavor profiles of all other spirits, so why rate them that way?

How about a rating system that’s good for the juice instead of one that’s good for the show?  (BTW…one already exists.)

Pros And Cons

Pro–scoring on the Tequila Matchmaker app is amazingly simple.

Con–There’s no numerical rating for the tequilas’ appearance on the Tequila Matchmaker app.  Takes the whole sensorial feeling out of tequila tasting.  Only your nose and mouth get to have all the fun.

Pro–Shipping two ounce samples is neat and cost effective for the organizers of the show.

Con–See what happens when minis are compromised.  (Warning:  It’s not pretty.)

I particularly found that my sealed reposado samples were extremely alcohol-y even after sitting at room temperature for a couple of days.

Pro–It’s lovely to take your time judging samples at your leisure.  I agree with

You never know who might stop by to help judge tequila.

You never know who might stop by to help judge tequila.

 

Grover that it saves on palate fatigue, too.

 

Con–I miss the camaraderie of other expert judges and learning from them.  It ups your game like playing one-on-one with LeBron James or batting against Clayton Kershaw.

 

Pro–Depending on my schedule, I chose what time of day to judge my samples.

 

Con–According to the guidelines set forth by the original Mexican Tequila Academy, tastings should begin by 11 AM when a catador’s (tequila taster’s) palate is freshest.  [See also their tequila scoring sheet and criteria.]  This article here explains where this custom began.

 

Pro–I knew which glassware and other tips and tools to use to make me, as a judge, more effective.

 

Con–The lack of uniformity and protocol among the judges could have affected the final results.

 

Pro–It was exciting to use Tequila Matchmaker’s breakthrough scoring system.

 

Con–I can’t, in all honesty, say that I was pleased with the awarded outcomes or my graded performance.

 

See!  What did I tell you?  I hate tests. 

 

Tequila Tuesday #TequilaChat

TequilaChat

Join us for Tequila Tuesday on November 18th at 1pm CT as we host our first Twitter #TequilaChat with Trianon Tequila.

Join us here at Tequila Aficionado and click on #TequilaChat in the main menu – or click on this link – and click on the JOIN button.

Would you like your tequila featured in our next #tequilachat?  Drop us a line at tequilachat@tequilaaficionado.com or visit our #TequilaChat page for more information.

TequilaChat

 

According to Trianon:
OUR BLANCO IS THE SECRET TO OUR AÑEJO.

Our family takes great care to make each of our tequilas the same way we have for generations—by hand. We think that’s the only way to make tequila that captures the true taste of blue agave. So, that’s what you’ll find in every bottle of Trianon: True agave taste with a smooth and satisfying finish. Try all three expressions of Trianon and discover the true taste of tequila for yourself.

We age our Blanco a full eighteen months in specially made American and French oak barrels to make Trianon Añejo. Because that’s how long it takes to strike the perfect balance between the taste of oak and agave. We could stop at 12 months like other makers—but by now you know that’s not the Trianon way. Aging longer allows the oak’s rich flavor to reach its full expression, perfectly complimenting the true agave taste of our tequila. With its warm, amber color and sweet aroma, our Añejo is best savored neat.

Sipping Off the Cuff: Espolon Anejo

Espolon Anejo – Finished in Bourbon Barrels

espolonTequila Aficionado’s Alexander Perez and Mike Morales taste and discuss the new Espolon Anejo presented by Campari and explain why they feel it deserves to be nominated as a 2014 Brand of Promise.

 

 

Find Espolon Tequila online at

www.tequilaespolon.com.

Follow them on FacebookTwitterInstagram

espolon anejo, tequila, espolon

Master Distiller Cirilo Oropeza has taken his beloved Espolòn Tequila to new heights with his latest experiment gone incredibly right — Espolòn  Añejo. To put a creative mark on the world of Añejo tequilas, award-winning Espolòn aged tequila did the unexpected — a traditional Añejo with an Espolòn twist. In using a technique pioneered by Oropeza himself, the first of its kind in Mexico, this innovative process takes white oak-aged tequila and finishes it for two to three months in heavily charred American bourbon barrels allowing the liquid to take on the complex, rich flavor for which bourbon whiskey is famous. Brought to the United States for the first time by Espolòn Tequila, Espolòn Añejo is now available to stir things up.

Master Distiller Cirilo Oropeza brings multiple decades of expertise to the craftsmanship of Espolòn, applying as much artistry to the liquid as is found on the label. The traditional Día de Los Muertos-style imagery on each bottle depicts significant moments in Mexican history and pays homage to the brave men and women who fought to establish modern day Mexico. The Espolòn Añejo bottle celebrates the Jarabe de Jalisco, now considered the national dance of Mexico, also known as Mexican Hat Dance. A liquid inspired by the risqué performance banned by 19th century Mexican authorities for being controversial, Espolòn stirs things up to create a truly revolutionary Añejo. ~ BevNet

 

Tequila Distillery List (4Nov2014) “Nom List”

The Tequila Distillery List (Nom List)


hanging lamps, Tequila DistilleryEach of our tequila NOM Lists contains the names and information of current brands and tequila distilleries as well as those that have previously appeared on NOM lists but have since been dropped by the CRT.

You’ll also find links (in red) to all of our reviews and articles on tequilas within the nom list, whether you use the PDF of XLS version.

Pinpointing your treasure bottles or favorite distilleries has never been easier! Please understand that this list is not a comprehensive list of every tequila brand ever made. We make every effort to be sure it is as accurate as possible from the time we at Tequila Aficionado Media began publishing our lists in 2013.

Click to download the format of your choice:

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[wpdm_package id=’10357′]

About Our NOM List of Tequilas & Distilleries


hummingbird feeder, Tequila DistilleryClick on any RED link within the NOM list to see the Tequila Aficionado articles and reviews on that brand or distillery.
 *Color Coding*

  • Brands highlighted in Green are recent additions (see comment on Excel spreadsheet for first shown date)
  • Brands highlighted in Red did not appear on the current list (see comment on Excel spreadsheet for last shown date)
  • Brands highlighted in Blue are suspected of using a diffusor in production.

 

 

 

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