Tequila PR – About Us

Mike Morales, driven by a desire to bring more people to tequila sipping, began producing tequila shows in 2001.  He became a regular contributor to Tequila Aficionado, recorded the original Sipping Off the Cuff series with Alex Perez and was an Executive Producer of Last Tequila Standing.  He is now CEO of Tequila Aficionado and manages a crew of nine tequila tasters to produce Sipping Off the Cuff and the annual Brands of Promise Awards.

Lisa Pietsch has been a passionate tequila enthusiast since 1989 and involved in online marketing since 1999.  She began by building communities like Families.com from 20 to 20,000 members within 1 year's time, becoming a sought after community builder, social media manager, author, and speaker.

In 2012, Mike and Lisa joined forces to make Tequila Aficionado the best tequila website in the world.  Since then, they have combined their passion, expertise, and vast experience to create Tequila PR and promote the best craft agave spirits in the world.

This year's tour was a huge success for brands like 4 Copas Tequila.
Thank you for making it possible and your continued support of the agave world.

Humberto Ibarra

Glassbottom Spirits

Mike" is the subject matter expert in his field. I always enjoy hearing from him. He is a wealth of knowledge. When you need tequila help, this is the man to talk to.

Steven James Peterson

Agave Sun International


We Specialize in Sustainable, Consistent, Organic Growth

Twitter Growth Results Example

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Lisa's attention to detail is remarkable. She has a gift when it comes to marketing and helped me navigate the tricky and sometimes confusing social media world. Her advice and audience building advice was priceless and greatly helped increase my sales. 

Virginia Nelson

USA Today Bestselling Author

Mike is the single most important expert on Tequila within the United States. He has the respect of his peers and followers around the world. I recommend his work to all that would like to learn more about the Tequila culture and industry.

Shaun Cassidy/International Business Growth Strategist