El Rey Anejo Tequila Review

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El Rey Reposado Tequila Review

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El Rey Blanco Tequila Review

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Santo Cuviso Anis Bacanora Review

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Estimado Pendejo: Confessions of a Tequila Mad Man

Tequila Aficionado Review of Estimado Pendejo: “This is Grimm’s fairy tales for Mexican spirits. Tragicomedy that defines the agave spirits industry more than any of us would like to admit. You could pour a glass of tequila and enjoy a laughternoon with this book, or you could look beyond the snark and see the thriller … Read moreEstimado Pendejo: Confessions of a Tequila Mad Man

Books for Tequila Lovers

Check Out Our Books for Tequila Aficionados: Click on an image to be taken to Amazon.com where you can find all books in Kindle or Paperback (and read for free with Kindle Unlimited).        Check Out Our New Courses Coming Soon: Click on an image to join the VIP list for a free … Read moreBooks for Tequila Lovers

Santo Cuviso Uvalama Bacanora Review

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Coming Soon: Social Media for Agave Spirits Course

We want to let you know about another big course we’ll be offering in 2019 in addition to the Consumer Catador Course. If you’re one of the following, you might want to consider signing up to be the first to be invited to our Social Media for Tequila Brands and Influencers. Tequila and Agave Spirit … Read moreComing Soon: Social Media for Agave Spirits Course

Santo Mezquila Review

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Dos Hombres Mezcal – The Mezcal Experts, Brand Reps, Geeks and Aficionados Are Getting it Wrong

Oaxacan Mezcal Experts, Brand Reps, Geeks and Aficionados:  Do Some Get it All Wrong? By Alvin Starkman, M.A., J.D. Over the past few years entrepreneurs have begun to brand agave distillates produced in Oaxaca, and celebrities have started using their names to market mezcal thereby further endowing their already healthy fortunes. It does not behoove … Read moreDos Hombres Mezcal – The Mezcal Experts, Brand Reps, Geeks and Aficionados Are Getting it Wrong