Tequila Aficionado | Sipping Off the Cuff | Uno Por Favor Tequila Blanco

Tequila Aficionado | Sipping Off the Cuff | Tequilcello Licor de Limon

Tequila Aficionado | Sipping Off the Cuff | TC Craft Tequila Extra Anejo

Tequila Aficionado | Sipping Off the Cuff | TC Craft Tequila Anejo

How Tequila PR Differs from Every Other Marketing Agency

The biggest fears people mention to us about working with a PR agency are:   Teaching the agency about your agave spirit brand Teaching the agency how to talk to agave spirit aficionados Having the agency set your agenda instead of working toward your goals Having to spend too much time checking the agency’s work   … Read moreHow Tequila PR Differs from Every Other Marketing Agency

Tequila Aficionado | Sipping Off the Cuff | TC Craft Tequila Reposado

The #1 Way to Attract Millennials to Your Agave Spirit Brand

The Game-Changer Hold on to your seat because your world is about to get rocked with the biggest game-changing piece of information you need to know about getting millennials to buy your agave spirit brand. Ready?   STORY     That’s it.  Story is the game changer. Don’t believe me? While you’re busy selling babes, … Read moreThe #1 Way to Attract Millennials to Your Agave Spirit Brand

Buyer Beware: Demand Responsible Mezcals

Oaxacan Mezcal Brands: Evaluate Owners, Reps & Others in the Industry By Alvin Starkman, M.A., J.D. The mezcal industry, in the state of Oaxaca in particular, has had its recent issues, most of which have been noted in print and through gossip networks. They’ve  come to the fore primarily in Mexico and in those American … Read moreBuyer Beware: Demand Responsible Mezcals

Tequila Aficionado | Sipping Off the Cuff | TC Craft Tequila Blanco

What’s an Influencer and are they Worth the Expense?

Being the people who bring you Tequila Aficionado puts us in a unique position as thought leaders and influencers, so we get this question a lot. In short, influencers have anywhere from hundreds to thousands of dedicated fans who trust them and follow their recommendations when it comes to new products.  True influencers are absolutely … Read moreWhat’s an Influencer and are they Worth the Expense?