Author Archive

Los Osuna’s Dream Maker

[From September 11 to October 2, 2016, Tequila Aficionado Media, sponsored by 34 expressions representing 21 brands, embarked on a monumental RV road show dubbed, The Heartland Tour.  In these next passages, we recount the historic–and epic–highlights.] The Peculiarity of the North Star State It’s a rarity to find a particular brand of distilled blue […]

The Agave Shortage of 2017 Is Worse Than We Thought

We tried to pretend it didn’t already exist. Articles on an impending agave shortage had been showing up since late 2015, but we thought safety precautions were in place.  The Consejo Regulador del Tequila (CRT) had it all handled. Then, this happened… Snow In Arandas On March 10, 2016, Arandas, Jalisco, Mexico, considered part of the […]

Tequila Aficionado Media Marks Milestone!

Uncorks Tequila PR & Marketing Agency…  For Immediate Release! October 27,2016, San Antonio, TX:  The people behind Tequila Aficionado Media have strategically aligned to unfurl the next phase in agave spirits publicity, branding, marketing and social media–Tequila PR & Marketing—delivering agency level services exclusively to the craft agave spirits segment. “You can’t market spirits the […]

20 Reasons Why USA Today’s Craft Tequilas List Failed

Let’s Review… In a previous post, I enumerated my reasons for  dreading my participation in USA Today’s 10 Best Craft Tequila list. In my experience, something inevitably goes awry with these sorts of “listicles,” and it usually starts with the editor. Contrary to the galloping propaganda disseminated by some press releases, there were no additional […]

Kansas Is A Hotbed For Agave Spirits

[From September 11 to October 2, 2016, Tequila Aficionado Media, sponsored by 34 expressions representing 21 brands, embarked on a monumental RV road show dubbed, The Heartland Tour.  In these next passages, we recount the historic–and epic–highlights.  Felipe’s Mexican Restaurant provided us with no payment, but the food was well worth it!]  Back To Felipe’s […]

One With Life at Bracken Cave

 [From September 11 to October 2, 2016, Tequila Aficionado Media, sponsored by 34 expressions representing 21 brands, embarked on an epic RV road show dubbed, The Heartland Tour.  In these next passages, we recount the historic–and epic–highlights.]  Bat Fascination From watching the campy Batman TV series, or seeing Michael Keaton’s classic Batman movie at least 8 […]

Tequila: A Global History by Ian Williams

There are few books on the subject of Tequila that are considered classics.  The Book Of Tequila by the late, great Bob Emmons, stands out as the most essential for any student of agave spirits. I consider Emmons the first, true Tequila Journalist.  He was the first American author to demystify the much maligned Mexican […]

Pepe Z: The Mad Man of Tequila

I’ve finally gotten around to binge watching Mad Men on Netflix. In case you haven’t joined the Streaming Generation, or lived without cable TV for awhile, Mad Men is a series set in the 1960’s about a fictional ad agency called Sterling Cooper based in New York City’s famed Madison Avenue. [Editor’s note: I still […]

Embajador Tequila: Framework for The Future

[Transportation, room and board were provided to M.A. “Mike” Morales by Embajador Tequila in order to research this article.  No monetary compensation was received and no guarantee of a favorable article was given by M.A. ‘Mike” Morales or Tequila Aficionado Media.  This article was written by, and is the opinion of, M.A. “Mike” Morales.] Open […]

Embajador Tequila: Business As Usual

[Transportation, room and board were provided to M.A. “Mike” Morales by Embajador Tequila in order to research this article.  No monetary compensation was received and no guarantee of a favorable article was given by M.A. ‘Mike” Morales or Tequila Aficionado Media.  This article was written by, and is the opinion of, M.A. “Mike” Morales.] Let’s […]