Author Archive

Tequila Marketing Happy Talk

Some well-meaning follower posted on our Facebook page this answer to a press release referring to Espolón tequila… “PSA: “super premium” has no real meaning—it’s marketing happy talk.” While we’re inclined to believe that sneaky marketers have hijacked the word premium and turned it into a buzzword, in all actuality, it is a spirits pricing […]

Women In The Tequila Industry: Melly Barajas

When Judy Rivera sought to make her own brand of tequila, she was determined to find a master distiller whose views and outlook were similar to hers.  It wasn’t long before she found Carmen Lucia Barajas Cárdenas–“Melly” to her friends–and Sino Tequila was born. Melly Barajas always intended to be a Tequila Boss Lady.  After […]

Women In The Tequila Industry: Judy Rivera

Judy Rivera, the latest Tequila Boss Lady to join our gallery, has figured out how to combine acute LA street smarts, a fearless entrepreneurial spirit, and artistic ingenuity into her Sino Tequila brand. A staunch women’s rights advocate, Judy contracted with a small, 100% female owned and operated distillery in the highlands of Jalisco–Vinos y Licores […]

Women In The Tequila Industry: Kim Brandi

No other Tequila Boss Lady to date inspires more compassion and empathy from women, colleagues, and tequila connoisseurs alike than Kim Brandi. Although surrounded by swirling controversy from constant legal–and very public–battles over the much sought after juice and painted skulls of her brainchild, KAH–Day of the Dead Tequila, she continues to move forward. This […]

Tequila Aficionado’s Tequila & Mezcal Road Show, Part 3

[From October 14 to October 28, 2015, Tequila Aficionado Media, accompanied by 33 expressions representing 19 brands, embarked on an epic RV road show christened, The Dia de los Muertos Tequila & Mezcal Tour.  In these next passages, we recount the historic–and hysteric–highlights.]  Church, Tacos, and Tequila With Roger Clyne Phoenix, Arizona One of the […]

Women In the Mezcal Industry: Karla Amtmann

With the burgeoning mezcal trend in full bloom throughout the world, a new kind of Boss Lady has also emerged. One who is not only willing to navigate the big business of spirits brand ownership, but is also courageous enough to nurture the delicate balance between successfully marketing her own mezcal and preserving a way […]

Women In The Tequila Industry: Sarah Bowen

I have many fond memories of my first meeting Sarah Bowen during the historic Ian Chadwick Blue Agave Forum tour of tequila distilleries in 2006. She was a young student then, relentlessly recording every interview with master distillers and jimadores on a digital voice recorder, in flawless Spanish. Who knew that ten years later she would […]

Women in the Tequila Industry: Cleo Rocos

Actress, comedienne, narrator, pop music collaborator, singer, producer, writer, world traveler, radio announcer, book author, and tequila brand owner.  Those are just a few of Cleo Rocos’ credentials. Best known for her years as a sidekick on the BBC’s beloved Kenny Everett Television Show, she is often compared to Lucille Ball for her beauty, wit […]

Tequila Aficionado’s Tequila & Mezcal Road Show, Part 2

[From October 14 to October 28, 2015, Tequila Aficionado Media, accompanied by 33 expressions representing 19 brands, embarked on an epic RV road show christened, The Dia de los Muertos Tequila & Mezcal Tour.  In these next passages, we recount the historic–and hysteric–highlights.] Inspired In Albuquerque With the help of Mezcal Legendario Domingo, Lisa and […]

NOM 199 Will Bring the Tequila & Mezcal Apocalypse

[This editorial (with my comments) is inspired by the following video on the dastardly NOM 199 currently in review in Mexico.  Please, take a few moments to view this easy-to-follow video, then, feel free to share it among your friends, family, colleagues and cohorts. Afterwards, go here to sign the petition and unifying statement against […]

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