Author Archive

The Tequila 3 Ring Circus

The End of an Era The Tequila 3 Ring Circus is in Town. Click To Tweet Inspired by this poignant and heartfelt Facebook post by Tom Nall, the gregarious co-founder of Republic Tequila, and Empresario LLC:  The Tequila 3 Ring Circus is in Town A new circus has replaced “The Greatest Show on Earth.” Imagine […]

Women In The Tequila Industry: Leticia Aceves Alvarez

Women In The Tequila Industry: Leticia Aceves Alvarez of @EmbajadorTquila Click To Tweet I first met Carmen Leticia Aceves Alvarez in July 2016, during my investigative visit to Fabrica Santa Rosa.  The distillery is responsible for such fan favorite tequilas as Alma de Agave, Crótalo, Cabresto, and their flagship brand, Embajador. At a round table […]

Men In Mezcal: Douglas French

Pioneer Mezcalero, Doug French of @ScorpionMezcal shares his story. Click To Tweet Pioneer innovator, Douglas French, founder of Scorpion Mezcal kicks off a new feature on Tequila Aficionado called Men In Mezcal. Establishing his distillery in Oaxaca in 1995, Scorpion has just celebrated its 20th anniversary as the original leader in introducing entry level mezcals […]

Women In The Tequila Industry: Anahí Rivera

Building Casa 1921 One of the more prized and beloved tequila brands of the past twenty years has to be Casa 1921. Following a series of mishaps, poor business deals, and just plain bad luck by the owners of the brand, Anahí Rivera came to work in Texas for Casa 1921. She was a fresh-faced twenty-something marketing […]

Rediscovering Demetrio Tequila

[From September 11 to October 2, 2016, Tequila Aficionado Media, sponsored by 34 expressions representing 21 brands, embarked on a monumental RV road show dubbed, The Heartland Tour.  In these next passages, we recount the historic–and epic–highlights.] Jim of All Trades Jim Driscoll bubbles with excitement at the anticipation of talking about his newly retooled […]

Hail Cheesers!

[From September 11 to October 2, 2016, Tequila Aficionado Media, sponsored by 34 expressions representing 21 brands, embarked on a monumental RV road show dubbed, The Heartland Tour.  In these next passages, we recount the historic–and epic–highlights.] Cheese and Agave Spirits? When Lisa Pietsch, CMO of Tequila Aficionado, first pitched the idea of an Agave […]

The Revel Avila Spirits Experience

[From September 11 to October 2, 2016, Tequila Aficionado Media, sponsored by 34 expressions representing 21 brands, embarked on a monumental RV road show dubbed, The Heartland Tour.  In these next passages, we recount the historic–and epic–highlights.] Minnesota Loves Agave Spirits, Part Deux As we mentioned in the article, Los Osuna’s Dream Maker, Minnesota has the […]

Los Osuna’s Dream Maker

[From September 11 to October 2, 2016, Tequila Aficionado Media, sponsored by 34 expressions representing 21 brands, embarked on a monumental RV road show dubbed, The Heartland Tour.  In these next passages, we recount the historic–and epic–highlights.] The Peculiarity of the North Star State It’s a rarity to find a particular brand of distilled blue […]

The Agave Shortage of 2017 Is Worse Than We Thought

We tried to pretend it didn’t already exist. Articles on an impending agave shortage had been showing up since late 2015, but we thought safety precautions were in place.  The Consejo Regulador del Tequila (CRT) had it all handled. Then, this happened… Snow In Arandas On March 10, 2016, Arandas, Jalisco, Mexico, considered part of the […]

Tequila Aficionado Media Marks Milestone!

Uncorks Tequila PR & Marketing Agency…  For Immediate Release! October 27,2016, San Antonio, TX:  The people behind Tequila Aficionado Media have strategically aligned to unfurl the next phase in agave spirits publicity, branding, marketing and social media–Tequila PR & Marketing—delivering agency level services exclusively to the craft agave spirits segment. “You can’t market spirits the […]